Strategies for informative and persuasive speaking- Business Communication

2. PRESENTED WITH THE
COMBINED EFFORTS OF :
1) KHEVAN DAVE
2) NEHA JAIN
3) KRISH JAIN
4) SANYAM JALAN
5) MANSEE MORJARIA

3. PURPOSE OF
INFORMATIVE
SPEAKING
PURPOSE OF
PERSUASIVE
SPEAKING
KINDS OF
INFORMATIVE
SPEAKING
KINDS OF
PERSUASIVE
SPEAKING
ORGANISATION
FOR
INFORMATIVE
AND
PERSUASIVE
SPEAKING
AUDIENCE
ANALYSIS
PURPOSE OF
INFORMATIVE
SPEAKING

4. Purpose of
Informative
speaking

5. Making an idea clear
Purpose should be specific
To compare information, using the criterion of modern technology.
The title of your speech and purpose should be linked
The purpose could be process, policy, an incident, etc.
eg; vague specific purpose: Exam
Better specific purpose: Final exam will be held on 25th of this month.

6. Purpose 0f
Persuasive
speaking

7. Gaining willingness/acceptance of your central idea is the core
purpose of persuasive speaking
Suggestions:
The purpose should be specific
You should be thoughtful and have given ample time in preparing your speech
Plan in advance your desired response
Your speech should lead towards the desired response
The purpose could be process, policy, any incident, etc

8. Kinds of
Informative
Speaking

9. REPORTS
Oral informative statements often build on written material
Periodic department reports.
Progress reports on sales or ongoing committee activity
Statements on area or division responsibility
Reports on manufacturing problems in the plants.
Monthly personal reports.
Abstract of contact reports formal.

10. Goodwill
The better or selected represent the company to the public.
Top level executives may be asked :
To welcome visitors
To offer tour and explanation of company
Introduce speakers , confer awards
Dedication ceremonies
Host a retirement party.
All seek to bring about goodwill for company

11. Briefings
Problem solving session in the military are called briefing . The term as similar
meaning in business world.
Background information
Current situation
Option to miss the situation , pro and con sides of an argument
Briefings often layout information on both sides of an issue

12. Instruction
Responsibility is to instruct.
Goal as an instructor
Listeners follow your explanations
Learn from your instructions
Apply this knowledge within the organization

13. Kinds of Persuasive
Speaking

14. Course of action to be taken.
Policy should be followed
Changes in policy
Firmness in Policy guidelines
POLICY

15. PROCEDURE
Company manuals , standard operating procedures and traditions plays
forceful roles in how things are carried out.
Previous system is inadequate
Persuade new proposal is better, more cost-efficient and more effective.

16. VALUE
Value terms demand clarification
Value speeches requires using definition
All of us carry around in our head a concept of better but difficult to find
many facts in support of the term better

17. FACTS
Present and past
Not everyone agrees as to what is a fact. Extensive research may be
required to prove the validity of your facts
Future
Laying out long-term goals for an entire company or for departments within
that company.

18. AUDIENCE
ANALYSIS
Knowing as much about
your audience as you can
Group to whom you
Consistently speak needs
Less analysis.

19. Informative:
listener know
about the topic.
their level of
comprehension
percentage of
group is informed
or uninformed.
Persuasive
compare
agreement with
disagreement
way to handle
hostile audience
OCCASION
Speaking will
occur inside our
company either
to members of
your own group
or to other
functional area
LOCATION
DEGREE OF
INTEREST AND
ATTITUDES

20. Organization
for information
And persuasive speaking
Organize
the data into a
Logical pattern.

21. THE INTRODUCTION
The Porch (P) The Aim (A) The Layout (L)
Tell an anecdote,
appropriate joke, or
good natured story
relating to your
subject.
Quotation
Greet audience
Ask question-make
audience think
Purpose of your
presentation.
Giving an overview,
setting the agenda,
laying out the
roadmap.

22. The Body
By Tropical Organisation
Organize topics into natural
division.
By Chronological Organisation
Listeners like to follow material
according to the order in which
event takes place.
By Cause to Effect
if cause were not there there
would be no effect

23. THANK YOU
ANY QUESTION?...