Talk at UXIstanbul'18 about Feature Canvas http://featurecanvas.com/

1. Feature Canvas
How to start working on a new feature

2. Nikita Efimov
slideshare.net/nefimov
efimov.nikita@gmail.com
fb.com/nikita.efimov

3. So many ideas and wishes

5. Why?
Look modern
Save money on
towels
people use them
inefficiently
towels are so thin
towel holder allows
to pul several at time
competitors have it

6. to wash hands after WC
to blow one’s nose
to wash face to freshen up
to clean shirt
to brush teeth

7. Why?
Situations
Problems
Value proposition
Capabilities
Restrictions &
limitations

8. From idea to solution
Idea
Solution

9. What about problems?
Problems area Solutions area
?
Context

10. Blind choice

11. At the beginning

12. Teamwork

13. Card deck

14. Feature Canvas

15. Basic version

16. Describe you idea in
2-3 sentences.

17. Why is it important to
implement this idea?

18. At what time do people need this feature
or face problems solved by this feature?

19. What kind of value are
we going to deliver?
What problems are
we trying to solve?

20. What can prevent
us from solving
these problems?
What can help us to
solve these problems?

21. It’s only your imagination
designed by freepik.com

22. On Day One, a start-up is a faith-
based initiative built on guesses.“
Steve Blank

23. On Day One, a start-up is a faith-
based initiative built on guesses.“
Captain Obvious
feature

24. Hallucinations

25. How can it help?
• Make communications inside your team more
productive
All on the same page and clearly understand why we are doing this feature
• Keep focus on the customer problems, not on your
own wishes or biases
At least it can help you to admit to yourself that these are your hallucinations
• Better kickoff for discussions
Either inside your team or during interview with stakeholder
• Prepare for interview and other research activities
Questions to ask
• Get rid off different wishes from stakeholders
Just ask them to fill in this canvas

26. Full version

27. Full version
Analysis area
Planning
area

28. Affected customers
Current behavior & habits

29. Customer tasks
Awareness
Support needed

30. Business goals
Success criteria
Key activities

31. Feature Canvas

32. featurecanvas.com
efimov.nikita@gmail.com
fb.com/nikita.efimov