Доклад в рамках UXConnect, Minsk. Разные школы Jobs-To-Be-Done и свой опыт применения.

1. Делаем человека
лучшей версией
себя
Nikita Efimov, UXConnect

2. Никита Ефимов
Product Manager
Тренер ITMINE
{и просто клёвый парень}
efimov.nikita@gmail.com
fb.com/nikita.efimov
slideshare.net/nefimov

3. Что такое Job?
• A paid position of regular employment.
• A task or piece of work, especially one that is paid.
• A responsibility or duty.
• A difficult task.
• A procedure to improve the appearance of something.
• An operation or group of operations treated as a single
and distinct unit.

4. Две школы
Job-As-Activities
People want outcomes.
Job-As-Progress
People want results.
Anthony Ulwick
Clayton Christensen, Bob Moesta,
Alan Klement

5. Ключевая идея

6. Ключевая идея

7. Ключевая идея

8. Не забываем
Jobs-As-Progress is a theory only.
Theory tells you how and why things happen, not what
you should do about it.
Theory is descriptive, not prescriptive.

9. Определения
We define a “job” as the progress that a person is trying
to make in a particular circumstance. (Christensen 2016)
Job to be Done is the process a consumer goes through
whenever she aims to transform her existing life-
situation into a preferred one, but cannot because
constraints are stopping her. (Klement 2016)

10. Формат описания

11. Визуализация

12. Визуализация

13. Зачем?
• Зафиксировать самое ключевое с этапа анализа
• Подготовиться к интервью
• В качестве одной из составляющих для задач в
разработке
НО! Вместе с персонами.

14. Определения
We define a “job” as the progress that a person is trying
to make in a particular circumstance. (Christensen 2016)
Job to be Done is the process a consumer goes through
whenever she aims to transform her existing life-
situation into a preferred one, but cannot because
constraints are stopping her. (Klement 2016)

15. Ещё отличный инструмент

16. Так всё-таки

17. Ну вот и всё…
slideshare.net/nefimov
efimov.nikita@gmail.com
fb.com/nikita.efimov
For graphics thanks to freepik.com