1. THE PERIODIC TABLE OF
SEO RANKING FACTORS
ON THE PAGE SEO
CONTENT
OFF THE PAGE SEO RANKING FACTORS
OFF THE PAGE SEO
HTML
+3
ARCHITECTURE
+3
LINKS
Elements influenced by readers, visitors & other publishers.
SOCIAL
+3
+3
Cq Ht Ac Lq Sr
Search engine optimization — SEO — seems likes alchemy
to the uninitiated. But there's a science to it. Search engines
Quality
reward pages with the right combination of ranking factors.
Titles
Quality
Crawl
TRUST
+2
Reputation
PERSONAL
+3
+3
Ta Pc
Authority
These elements are in the direct control of the publisher.
Research
CONTENT
Cr
RESEARCH
Have you researched the keywords
people may use to find your content?
Cw
WORDS
Do pages use words & phrases
you hope they'll be found for?
Ce
ENGAGE
Do visitors spend time reading
or "bounce" away quickly?
FRESH
Hd
Hh
TITLES
+2
Ph
History
Ps
TEXT
Do links pointing at pages use words
you hope they'll be found for?
Ln
NUMBER
Do many links point at your
web pages?
REPUTATION
Do those respected on social
networks share your content?
Ss
SHARES
Do many share your content on
social networks?
Ta
AUTHORITY
Do links, shares & other factors
make site a trusted authority?
Th
HISTORY
Has site or its domain been around a
long time, operating in same way?
TRUST
PERSONAL
Social
Pc
Negative "Violation" and "Blocking" factors harm your chances.
What country is someone
located in?
LOCALITY
What city or local area is
someone located in?
Ph
rankings. Several favorable factors increase odds of success.
COUNTRY
Pl
1 (weakest) to 3 (strongest). No single factor guarantees top
Vt
Are URLs short & contain meaningful keywords to page topics?
Thin
-2
BLOCKING
-1
-3
Stuffing
Cloaking
Vh
Quality
-3
-1
Vs Vc Vp
-1
VIOLATIONS
+2
VIOLATIONS
Does site load quickly?
Au
Lt
HISTORY
Does someone regularly visit
the site? Or "liked" it?
SOCIAL
What do your friends think of
the site?
Fresh
Can search engines easily "crawl"
pages on site?
URLS
Are links from trusted, quality or
respected web sites?
Ps
Cf
ARCHITECTURE
As
QUALITY
SOCIAL
Some factors influence more than others, which we've weighted
Do headlines and subheads use
header tags with relevant keywords?
SPEED
+1
Numbers
URLs
+3
Locality
History
FACTORS WORK TOGETHER
Engage
Do HTML title tags contain
keywords relevant to page topics?
CRAWL
Ss Th Pl
Shares
+1
+1
+1
Ce
Are pages fresh & about "hot" topics?
Ac
Headers
+1
+2
Do meta description tags
DESCRIPTION describe what pages are about?
HEADERS
Text
Speed
+1
Words
HTML
Ht
+3
Cw Hh Au Ln
Are pages well written & have
substantial quality content?
Cf
Description
+2
QUALITY
+1
Cr Hd As Lt
ON THE PAGE SEO RANKING FACTORS
Cq
+2
Lq
Sr
Country
Below, some major factors or "signals" you should seek to have.
+3
LINKS
Hidden
Bt Bp
Paid Links
Vl
-3
Blocking
Blocking
BLOCKING
If searchers "block" site, hurts both trust & personalization.
-1
Bt
Have many people blocked your
site from search results?
Bp
Link Spam
BLOCKING
BLOCKING
Has someone blocked your site from
their search results?
Vt
THIN
Is content "thin" or "shallow" &
lacking substance?
Vh
HIDDEN
Do colors or design "hide" words
you want pages to be found for?
Vp
PAID LINKS
Have you purchased links in
hopes of better rankings?
Vs
STUFFING
Do you excessively use words you
want pages to be found for?
Vc
CLOAKING
Do you show search engines
different pages than humans?
Vl
LINK SPAM
Have you created many links by spamming blogs, forums or other places?
Spam techniques may cause ranking penalty or ban.
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