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RSS and Bookmarking as a link building strategy


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Is social bookmarking and RSS website submission a good strategy for link building?

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RSS and Bookmarking as a link building strategy

  1. 1. Analysis of Link Building Strategies <br />Strategy 1: Links from RSS (Really Simple Syndication) websites<br />Strategy 2: Links from Social Bookmarking websites<br />
  2. 2. Is social bookmarking and RSS sites submission effective for Link Building?<br />
  3. 3. RSS Websites<br />The link points to RSStop10’s internal page<br />
  4. 4. RSS Websites<br />Link ‘Follow’ to the website.<br />
  5. 5. RSS Websites<br />But page is not indexed.<br />
  6. 6. RSS Websites<br />Link points to<br /> RSSMountain’s<br /> internal page<br />
  7. 7. RSS Websites<br />Link ‘Follow’ <br />to the website.<br />
  8. 8. RSS Websites<br />But links inside that page are not crawlable.<br />
  9. 9. Social BookmarkingWebsites<br />
  10. 10. Social Bookmarking Websites<br />
  11. 11. Social Bookmarking Websites<br />Links point to Diigo’s<br />internal page<br />
  12. 12. Social Bookmarking Websites<br />The link points to internal page<br />
  13. 13. Social Bookmarking Websites<br />
  14. 14. Social Bookmarking Websites<br />Link to website<br />
  15. 15. Social Bookmarking Websites<br />And again, page is not indexed.<br />
  16. 16. Social Bookmarking Websites<br />There is one social bookmarking site that passes on link juice. A front page link on Digg is passing on PR8. However, getting there involves a lot of work - and a good knowledge of Digg’s Mafia.<br />
  17. 17. Conclusions...<br />Some specialists say that ‘nofollow’ links do have some value for link building. Links inside valuable sites such as Wikipedia could indicate a website’s authority in some subjects. Many links inside Twitter could indicate a buzz around a website and have some value for Google.<br />Even so, ‘Nofollow’ links from most RSS and Social Bookmarking websites are very unlikely to pass on any link juice.<br />
  18. 18. Conclusions...<br />Submission to Social Bookmarking and RSS sites could be part of a strategy to bring traffic and promote a blog’s content.<br />If a site has really good content, social sites could help bloggers to find it, possibly generating links.<br /> However, most business websites don’t give that much attention to their blogs and do not generate very linkable content.<br />
  19. 19. Conclusions...<br />Even if links inside those websites were ‘Follow’ and crawlable, they would point to the site’s blog page.<br /> Link building efforts should be focused on website’s pages related to the most important keywords. <br />A link to the website’s blog is good... But not awesome! <br />
  20. 20. Conclusions...<br />This double result on Google is a result of link building effort on that specific deep page.<br />
  21. 21. Conclusions...<br />Link building efforts should be focused on ‘Follow’ links from relevant, authority websites.<br />Submissions to social bookmarking and to RSS sites are potentially good strategies to generate traffic, but not for generating links.<br />And finally... If a link seems too easy to be true, it probably is! <br />
  22. 22. Social sites are good for many things, but not as a direct link building strategy.<br />Paula Albocino<br />Twitter: @palbocino<br />Blog:<br />