This document analyzes a music magazine targeted at teenage girls aged 12-15. It discusses the magazine's masthead, cover featuring a pink and white theme, target readership of 115,000, and focus on gossip, fashion, and boys. It also outlines the magazine's values around pop music, artists, fashion tips, and giveaways, as well as its sponsorships from companies like Dr Dre, MTV, and awards shows.

2. Case Study
Investigating the Market

3. Title of music
magazine
Latest magazine
in store
Masthead
Membership
Activities and pictures
available for audience. Range
of prizes and gifts
Other social networks
sites
Facebook, Twitter and
Pinterest

4. Front Cover
Masthead
Banner
Tag lines
Main Cover star
Pink and white
theme seems very
feminine, young
and fresh

5. Target Audience and Readership
• Readership- 115000
• Target audience- 12-15 teenage girls;
“Gossip-Fashion-Boys” this shows this
is more for young girls going through
the gossiping and fascination of boys
and interest in fashion.

6. Values
•Interest in Pop music
•Range of Pop- artists/groups
•Fashion tips
•Banner: giveaways & prizes
•Blue and Pink- stereotypes of girls and
boys mixing.
•Secrets being “exposed” and “confessed”

7. Beyond the magazine
• Sponsorships
• Beats by Dr Dre
• MTV
• Billboard
• Nickelodeon
• Awards Ceremonies
• Nickelodeon Kids' Choice Awards
• MTV Movie Awards
• 2014 Billboard Music Awards USA