Evaluation Question 1, Section 2

1. Evaluation Question 1
Section 2

2. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
In this presentation I’m going to talk about
how my Digipak and Album advert use,
develop and challenge forms and
conventions of real media products.

3. To the left is my magazine album advert. I think
that magazine album advert is very effective and
use’s, develops and challenges forms and
conventions of real media products in its own
individual way. The main conventions of album
adverts are: Album name, Artists name and a
main image. My album conveys all of these
conventions because I think that they are very
important to state otherwise this could lead to a
confused target audience which would lead to
an ineffective promotional package. I think that
over the range of my promotional package there
is clear synergy between the advert, digipak and
music video which is vital in order to create and
effective package.

4. These are two screen grabs that I have taken from
my album advert. These are slightly less
conventional codes for magazine album adverts
however are quite popular. The top one tells the
audience that this is there debut album which
excels the excitement for the album more.
The second screen grab has been made popular by
the upcoming demand for social media and the
acceleration in technology. With the platforms for
experiencing media becoming endless the demand
for more accessible media is very high.

6. Much like my magazine album advert this Katy Perry album advert is very similar in
terms of layout and forms and conventions used. It uses many of the same conventions.
For instance the title of the artist and the album name are clearly laid in bold text that is
eye catching and easy to read. This is also the same with my title and album name. In
the Katy Perry advert she has also stated that “The New Album” this is again similar to
what I wrote on my advert. I used research and analysis to find out the codes and
conventions in order to convey them in my own work, I felt in doing this my promotional
package as a whole would be more realistic, more effective and be widely considered as
a worth while product.

7. Digipak
Below is my blog copy of my digipak. Again I think that my digipak is very effective and
helps to promote synergy across my promotional package. The overall house style fits
my snowboarding theme with the use of beautiful images that fit my music video and
my album advert. I have used the same font and colors to create continuity across the
board.

8. When researching and constructing my digipak I looked at a lot of existing products to
gain inspiration and understand more about how they all fit together. This Katy Perry
digipak uses the same style of images in the inside panel. I decided that I wanted to go
for something similar to this and I used two panorama images on both sides. I decided
to do this because it includes a lot of scenery and when it comes to mountains its hard
to get a lot detail with just a landscape shot.