15. Consist of using an expression with a
different meaning or in a different
context that usual
It’s a symbolic representation of the
main idea that wants to be
communicated using two images that
have no direct relationship but have
posses some similarity
109. This week
• Rough Sketches: Minimum10 different
ideas. Most use at least one rhetorical
figure. Can be done by hand or computer
• Fine sketches. Fully develop one or two
ideas from the elocutio.
• Studio time will be used for working on
design decisions such as color, typography
and composition.