Fair and Handsome Case

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Fair and Handsome Case

  1. 1. Tall FAIR and Handsome!<br />RELOAD YOUR CONFIDENCE<br />
  2. 2. nascent…<br />
  3. 3. ...high potential<br />
  4. 4. Markets for fairness creams<br />India <br />Africa <br />Saudi Arabia <br />Gulf <br />Malaysia <br />Thailand <br />Far East. <br />Sri Lanka <br />Bangladesh <br />
  5. 5. Have you wondered why?<br />
  6. 6. Emotion : Darker skin is seen as being of lowest social value, and lighter skin of highest.<br />
  7. 7. Discrimination against the black<br />
  8. 8.
  9. 9.
  10. 10. Rs.800-1100 Crores<br />
  11. 11. 500 CRORE<br />
  12. 12. 500 CRORE<br />1/4<br />
  13. 13. 30-40 % Market Share<br />
  14. 14. LOREAL,NIVEA,REVLON<br />Women fairness creams<br /><ul><li>easily available
  15. 15. Men still feel shy</li></li></ul><li>BAV Power Grid<br />Low Earning/<br />High Potential<br />
  16. 16. HOW TO DIFFERENTIATE<br />
  17. 17. AIDA Model:<br />INTEREST<br />
  18. 18.
  19. 19. Share success stories Judge brand performance<br />Word of mouth Brand feelings, Imagery<br />Brand awareness Share of mind --------- Share of heart<br />Good Customer relations<br />
  20. 20. COME CLOSE TO THE CUSTOMER<br />
  21. 21.
  22. 22. In the long run: SUCCESSFUL SALES FORCE MODEL<br />BUSINESS LIFE CYCLE STAGE<br />Decline<br />Maturity<br />Growth<br />Start Up<br />EMPHASIS<br />MEDIUM<br />VERY HIGH<br />VERY HIGH<br />LOW<br />VERY HIGH<br />HIGH<br />LOW<br />MEDIUM<br />HIGH<br />VERY HIGH<br />MEDIUM<br />LOW<br />LOW<br />MEDIUM<br />HIGH<br />VERY HIGH<br />Roles of sales force and partners <br />Size of Sales force<br />Degree Of Specialization<br />Sales Force Resource Allocation<br />UNDERLYING CUSTOMER STRATEGY<br />Penetrate deeper into existing segments and develop new ones<br />Create awareness and generate quick product uptake<br />Emphasize efficiency protect critical customers relationships, exit unprofitable segments<br />Focus on efficiently serving and retaining existing customers<br />Since big players have come up ,so the future lies in the rural sector only.<br />
  23. 23. MARKET DEVELOPMENT STRATEGY<br />SACHET MARKETING!!<br />

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