Face care
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a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
![Face Care
◦ Facial care is the maintenance of the face and
its features such as the skin, lips and eyelashes
so that it has an attractive, youthful appearance.
◦ They can include nutrition, avoidance of
excessive sun exposure and appropriate use of
emollients. Practices that enhance appearance
include the use
of cosmetics, botulinum, exfoliation,
fillers, laser resurfacing, microdermabrasion,
peels, retinol therapy[1] and ultrasonic skin
treatment](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Face care
- 1. FACE CARE COSMECEUTICALS Presented By: Komal Hambir B008 Ishita Patil B017 Bansri Shah B023 Purushottam Sakalgaonkar B031
- 2. Face Care ◦ Facial care is the maintenance of the face and its features such as the skin, lips and eyelashes so that it has an attractive, youthful appearance. ◦ They can include nutrition, avoidance of excessive sun exposure and appropriate use of emollients. Practices that enhance appearance include the use of cosmetics, botulinum, exfoliation, fillers, laser resurfacing, microdermabrasion, peels, retinol therapy[1] and ultrasonic skin treatment
- 3. Face Care ◦ The skin care market makes up about 30% of all cosmetics sold which is the largest share of any category. ◦ Skin care products can be classified further by how they work and what they do. 1. First, there are products that are left behind on the skin. 2. The other types of skin products are those designed to remove things from skin.
- 4. Categories in Face Care ◦ Cleanser ◦ Exfoliator ◦ Treatment products- acne, dark spots, hyperpigmentation ◦ Antioxidant serums ◦ Face oil ◦ Sunscreen ◦ Moisturizer ◦ Chemical peel ◦ Toner ◦ Facial creams ◦ Face mask ◦ Face packs ◦ Face disinfectant ◦ Bleach ◦ Face Scrub ◦ Face wash ◦ Face powders ◦ Cold creams ◦ Glitter ◦ Blush ◦ Rouge ◦ Barrier cream ◦ Eye cream
- 5. Brands in India Himalaya herbals Biotique Body herbals Bodyshop Mcaffeine Plum Oriflame Aroma magic Khadi VLCC Kama Ayurveda Patanjali Avon Lotus Lakme Cetaphil Neutrogena Vichy Loreal Olay Votre Clinique ProActiv Habibs Nivea Ponds Estee Lauder
- 6. Brands Globally ◦ Estee Lauder ◦ Drunk elephant ◦ COSRX(Korean) ◦ Sukin ◦ Mario Badescu ◦ Clinique ◦ Go-To skincare ◦ Neutrogena ◦ Dermalogica ◦ SK II ◦ Ordinary ◦ Skinceuticals ◦ Glossier ◦ Bioderma ◦ laneige
- 7. Face Wash De Multi Vitamin ka Full Glow- Fair and lovely Insta Glow VLCC Face Wash for Fresh and Beautiful You. Pimple Hai to Soap Nahi , Sirf Himalaya Face wash Stage of Free ,Stay Pimple Free- For Men Acne Face Wash Ab no More Look Look – for Foam Free Face Wash Rs.65-Rs.68 Rs.80-Rs.90 Rs.65-Rs.110 Rs.45-Rs.250 Rs.130-Rs.400 Rs.45-Rs.330 Everyuth Naturals Pure Skin Healthy Har din
- 8. Face Scrub Rs. 150 Rs. 500 Rs. 190 Rs. 139 Rs. 159 Rs. 140 For beautiful natural skin, remember Everyuth Walnut scrub So clean and invigorating skin
- 9. Fairness Cream Sculpt your cheeks and jawline Rs. 200 Paeiye spotless fairness (pond’s white beauty) Rs.106 Say hello to Garnier light,1 week -1 week spotless & Bright Rs.200 Ye de ander se glow, love the skin you are in. Rs.310 Healthy skin with nivea Rs.100
- 10. Compact Powder LAKEME Radiance complexion compact Rs.140 MAYBELLINE New York White Super Fresh Compact Shell Rs.120 LOREAL PARIS Mat Magic All In one Pressed Powder G2 Golden Ivory. Rs. 420 COLORESSENCE Loose powder Rs.450 REVLON Touch and glow moisturizin g powder Rs.441 ORIFLAME Pure Colored Pressed Powder Rs.199
- 11. Total Market Globally Global Facial Care market registered a positive CAGR of 1.37% during the period 2012 to 2017 with a sales value of USD 98,479.40 Million in 2017, an increase of 4.61% over 2016. Market achieved strongest performance in 2017 - grew by 4.61% over its previous year. Market achieved its weakest performance in 2015 - fell by -4.29% over 2014. Rising awareness regarding -importance of facial products in order to maintain a healthy skin, -to enhance skin appearance -minimize skin conditions. In the past few years, facial care products have contributed to almost 70.0% share of the overall revenue in the skin care market.
- 12. Total Market in India India skin care market stood at $ 1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023 Among all the categories, facial creams & gels and face wash altogether acquired more than 80% market share of total facial care market As considering emerging trend of men’s grooming, Men’s face wash category market is anticipated to reach more than INR 1,000 crores at the end of forecasted year(2017).
- 13. Distribution Channels The common channels for facial care products are: Emergence of online brands such as Nykaa and Purplle along with increasing internet users is resulting in growing presence of online retail in the country’s skin care market. Supermarkets Pharmacy & drug stores Department stores Direct selling Specialty stores Beauty salons Internet retailing Others (shopping club, retail shops, etc)
- 14. Online marketing ◦ Partnerships with influencers & celebrities While alternative retailers may create more convenience for beauty shoppers, this over- distribution is heating up competition within beauty retail. ◦ Apparel retailers Fashion retailers are capitalizing on beauty to complement their existing offerings and directly compete with beauty retailers like Sephora.
- 15. Online marketing ◦ Amazon Over the last couple of years, Amazon has been aggressively pushing into beauty e-commerce. Launched its Indie Beauty Shop in 2018 Signed an exclusive distribution partnership with Lady Gaga’s Haus Labs brand Developed an online marketplace for salon professionals. ◦ Fitness From the rise of active beauty to companies like ClassPass expanding into on-demand beauty and wellness services, beauty and fitness are increasingly intertwined in consumers’ everyday routines.
- 16. Future of Face Care ◦ Consumers are more interested in making their skin a flawless base for makeup, if needed, rather than covering up imperfections. ◦ Partnership between beauty products & health care products. ◦ Anti-pollution, anti-digitalfatigue, anti-stress formulations have scope in future. ◦ No chemical products ( whole herbal ingredients) ◦ Custom Skincare ie tailor made solution to skin.
- 17. Key Learnings ◦ People's awareness about face care products has increased in past few years ◦ Not only women but also men are getting curious about their skin. ◦ Face Care is a growing market where ROI is greater as expected ◦ People now a days want safe products as face is most important visible part of one's body ◦ Perceived usefulness and actual use should match only then customer do repurchase.
- 18. THANKYOU