Branding & Marketing the Salon Experience

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Fresh tips to market and brand your beauty salon.

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Branding & Marketing the Salon Experience

  1. 1. Beauty Systems Group: Branding & Marketing The Salon Experience. Josh Miles, Principal Miles Design LLC - Indianapolis
  2. 2. Miles Design // Branding and Marketing The Salon Experience Who is Miles Design? We are an award-winning branding firm, specializing in rebranding and web design for professional services firms.
  3. 3. Miles Design // Branding and Marketing The Salon Experience What is a brand? A brand is a promise… and more. It’s a visual, emotional, experiential reputation.
  4. 4. Miles Design // Branding and Marketing The Salon Experience Where you excel: Sights / Sounds / Smells Magazines / Art / Music Apparel / Courtesy / Attitude
  5. 5. Miles Design // Branding and Marketing The Salon Experience Where it’s tough: Consistency / Identity / Print Collateral Marketing / Advertising / Promotions Website / SEO / Email / Social Media
  6. 6. Miles Design // Branding and Marketing The Salon Experience Why It matters: Differentiate your salon Fill more appointments Better word of mouth Get more guys in your salon
  7. 7. Miles Design // Branding and Marketing The Salon Experience Bottom line: new Add new clients clients More loyal repeat clients all 3 Increase profit per sale repeat profit
  8. 8. Miles Design // Branding and Marketing The Salon Experience How can you improve? 1. Ask your team 2. Ask your clients 3. Leverage technology / social media
  9. 9. Miles Design // Branding and Marketing The Salon Experience 1. Ask your team: :15 minute brainstorming meeting: Who uses social media / what? Client requests? What does your team need?
  10. 10. Miles Design // Branding and Marketing The Salon Experience 2. Ask your clients: New / existing client surveys Where are they on social media? Email newsletter / appointment opt-in. How can we make life easier for you?
  11. 11. Miles Design // Branding and Marketing The Salon Experience 3. Leverage technology: Utilize your website / Facebook / Blog / SEO Email newsletters / SMS Text Messaging Twitter / LinkedIn / Foursquare / Tungle.me
  12. 12. Miles Design // Branding and Marketing The Salon Experience Other tips: Punch / swipe cards for product discounts Foursquare check-in promotions Appointment reminders / Products used New Client Referral - Free Product Promo
  13. 13. Miles Design // Branding and Marketing The Salon Experience Thank you. How can we help you? Josh Miles, Principal Miles Design LLC - Indianapolis josh@milesdesign.com 317.915.8693 ext. 1 http://www.milesdesign.com Twitter.com/joshmiles

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