Anjv Technologies - Digital Marketing Training in Trichy offer real time training for Professionals. We are the leading Digital Marketing Training Center in Trichy.

1. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
DIGITAL MARKETING COURSE SYLLABUS
Chapter 1: INTRODUCTION TO SEO
▪ What is SERP?
▪ How Search Engine Works?
▪ Search Engine Algorithms
▪ Search Engine Results Types
▪ Web Domain
▪ Web Design & Layout
▪ Overview of SEO Techniques
Chapter 2: INTRODUCTION TO HTML
▪ HTML Editors
▪ HTML Documents
▪ HTML Tags
▪ HTML Links
▪ HTML Images
▪ HTML Meta Tags
Chapter 3: SEO TYPES
▪ Black Hat SEO
▪ White Hat SEO
▪ Gray Hat SEO

2. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
Chapter 4: SEO RESEARCH & KEYWORD ANALYSIS
▪ Introduction to Keyword Research
▪ Market Research and Business Analysis
▪ Types of Keywords
▪ Keyword Research Methodology
▪ Understanding Your Target Audience
▪ Keywords Analysis Tools
▪ Competition Analysis
▪ Finding the good keywords
▪ Localized Keywords Research
Chapter 5: SEARCH ENGINE OPTIMIZATION TOOLS
▪ Web-based SEO Tools
▪ Google Analytics
▪ Google and Bing Webmaster Tools
▪ Keyword Suggestions Tool (Google AdWords and
others)
▪ Competitive Research Tools
▪ Link Analysis Tools

3. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
Chapter 6: ON-PAGE OPTIMIZATION
▪ Initial Website Analysis
▪ Basics of SEO friendly website design
▪ Meta Tags Optimization
▪ Effective Content Writing
▪ Basics of Website Designing & Development
▪ Usability & User Experience in Website
▪ Google SEO Guidelines
▪ Basics On-Site Optimization
▪ Image Optimization
▪ HTML & CSS Validation Report
▪ Website Structure and Navigation Optimization
▪ Code Optimization
▪ URL Rewriting Techniques
▪ Footer Optimization
▪ Creating an HTML and XML sitemaps
▪ Robot.txt File
▪ Webmaster Tools Account Setup and management
▪ Heading Tags & Anchor Text Suggestions
▪ Canonical Tag
▪ Website Speed & Page Load Optimization
▪ Crawl Errors Resolution
▪ Implement Redirection
▪ Competitor Analysis & Suggestion

4. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
Chapter 7: OFF PAGE SEO OPTIMIZATION
▪ Introduction to Offsite Optimization
▪ What is Link Building?
▪ Submission to search engines
▪ Directory Submissions for SEO
▪ Social Bookmarking
▪ Local Business Listing (Local SEO)
▪ Classifieds Posting
▪ Using Blogs for SEO
▪ Blog Creation
▪ Blog Submission
▪ Blog Optimization
▪ Blog Promotion
▪ Article Submission
▪ Press Release Submission
▪ Forum Postings, signatures and commenting
▪ Classified Posting
▪ Question Answers Board
▪ Video Submissions
▪ Images Distribution (Pinterest, Flickr, Photobuket)
▪ PPT & PDF Promotion
▪ Guest Post Promotion
▪ Infographic Promotion

5. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
Chapter 6: ADVANCED SEO TECHNIQUES
▪ Broken Links checking and Fixing
▪ W3c Validation
▪ RSS
Chapter 7: SOCIAL MEDIA OPTIMIZATION
▪ Social bookmarking
▪ Social Networking Profiles creations
▪ Social Networking Profile Optimizations
▪ Content Sharing Optimization
▪ Video Optimizations
▪ Social media advertising (PPC)
▪ Blogging
▪ Blog Optimization
Chapter 8: SEARCH ENGINE MARKETING
▪ Pay per click (PPC) campaigns
▪ Strategizing PPC campaigns
▪ Market Analysis
▪ Ad writing Techniques
▪ Campaign Management
▪ Bid Management Plan
▪ Performance Tracking
▪ Report & Analysis

6. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
WHAT YOU WILL LEARN
▪ Introduction to search engine optimization (SEO).
▪ How to research and select appropriate keywords to target.
▪ How to successfully integrate search keywords within your
web site copy.
▪ How to optimize each page of your web site step-by-step.
▪ How to create effective Page Title Tags.
▪ How to create an effective and optimized META
Description Tag.
▪ How to create an effective and optimized META Keywords
Tag.
▪ Overview of various important search engines and
directories.
▪ How to submit your site to important search directories.
▪ How to submit your site to crawler-based search engines.
▪ An overview of what search engines consider to be "spam".
▪ Web design elements to avoid ensuring your site is search
engine compatible.
▪ How to monitor your search rankings and site traffic.
COURSE DURATION
▪ 45 – 60 Days
▪ No Weekend Classes

7. No3,Gem Plaza,4th floor,SRC College Road,Chatram Bus Stand,Trichy-2 0431-4218801
WHO SHOULD TAKE THIS SEO COURSE?
▪ Marketing executives entrusted with the responsibility of
promoting their company's web sites or clients' web sites.
▪ Small business owners wanting to learn how to promote
their web sites on the search engines.
▪ Owners of e-commerce sites that want to increase their
site's visitor to customer conversion ratios.
▪ Web site designers wanting to offer search engine
marketing services to their clients.
▪ Search engine optimizers (SEO) or search engine marketers
(SEM) wanting to improve their industry skills.
▪ Webmasters intended to increase traffic of their web sites
via search engines.
▪ Persons interested to learn how to optimize web sites for
search engines in preparation for starting their own search
engine optimization business or applying for a job as an
SEO expert or SEM expert in any organization.