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Course outline-seo
- 1. Search Engine Optimization (SEO) Standard/ Curriculum Format For Advance SEO Course outline Created by M. Towfiqul Arafat towfiq_arafat@yahoo.com
- 2. Name of the Course Total Class Total hours Advance SEO Course 24 Classes 48 hours Class-1 • What is Search Engine Optimization (SEO) • What is Search Engine and why we use Search Engines • Why does my website need SEO • Search Engine Functionally • Order of SEO • Career with SEO Class-2 • The Importance of Networking • The necessity of Branding & Exposure • Can I do SEO for myself or my business? • Setting up and planning for your Targeted Audience to obtain the Maximum Output • Maintaining your Audience by applying the best possible methods to increase networking authority, trust, branding & exposure. • Interacting with your audience to increase the user engagement within your blog or website. Class-3 • What is Keyword Research • Introducing Keyword Research & tools in the market • Find global search volume for specific keyword • Find country based/local search volume for specific keyword • Find the competition of the keyword • Allintitle concept Class-4 • To find the best keyword for SEO • Obtaining the killer concept to analyze the market competition to research keywords • Idea from Search Engine • Having the positive Impact of EMD in terms of ranking • Measuring Keyword Density using some tools & its Calculation formula
- 3. • Application and a brief Discussion on Long Tail KWs (LTK) to get more targeted traffic. • Identifying Long tail Keywords. Class-5 • To find topics for blogging • Post & Page creation • Meta description Optimization • Permalink, Comment, Level Optimization • Layout, Navigation & widget setup • Template upload & Edit • Basic, Privacy, Search Preference & Other settings Class-6 • Advance bolgging • Robots Txt • Sitemap generate. • Learning what a Sitemap is • Generating & submitting a sitemap in for Blogger blogs using Google Webmasters • Site Verification Class-7 • Short Exam • Marketplace: Fiverr. Account Opening, Profile Completion Class-8 • Basics of On-Page Optimization • On-Page Optimization elements & factors • Title Tag Optimization • Length • Duplicate issue • Image ALT Tag Class-9 • Making an action plan for an optimized content • Getting an idea on how to write Clever post titles
- 4. • Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice • Complete knowledge on Google Panda Update • Know about the different versions of the Update Class-10 • practice & Exam Class-11 • Making of your First blog with Wordpress CMS • Install Wordpress • Important WP plugins Class-12 • Practical and Live Class with Wordpress CMS Class-13 • Off Page Optimization: • Backlink • No-Follow / Do-Follow • Blog Commenting • Knowledge sharing on Yahoo Answers and on other type of Q/A sites Class-14 • Article writing • Reading rules carefully before submitting your articles • Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit. Class-15 • Social Bookmarking and related materials to drive targeted Visitors • Forum Posting: • Different category of Forums • Golden rules and facts of forums • Forum Posting Works and how it’s related to SEO/Link-building
- 5. Class-16 • What is Directory Submission and its SEO advantages? • Link Wheel: • What is Link Wheel • Link Building strategy using Web 2.0 Properties • Complete knowledge on Google Penguin Update , how it works, and its impact on bad quality • Know about the different versions of the Update Class-17 • Practice and overview • Exam: Off page Optimization Class-18 • Google Analytics Introduction • The basics to know about Competition Analysis • Find Who Your SEO Competitors Are Class-19 • 1st Page Competitor URLs • Similar Website Ranking • PR of page • Moz Page Authority, Moz Domain Authority • Who Is Domain Age • Putting your findings based on the analysis and your remarks on the SEO competition • Applying the following major Social presence/activity/popularity parameters or signals of Competitor links: Class-20 • Marketplace: Freelancer/Peopleperhour • Exam Class-21 • Introduction Of Social Media • Importance Of Social Media
- 6. Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace
- 7. Class-22 • Create facebook page or groups for business • Fan page boosting and paid Campaign Class-23 • Getting to know how you can earn money using your site/blog • Earn Money from different Platform Class-24 • Final Assessment • Practical Workshop with marketplace