SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to:
· Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure.
· Analyze the impact of tweaking internal linking before you deploy the changes.
· Understand how to tweak internal linking at scale.