1. A Sister Concern of DevsTeam Ltd.
Suit # 1212, Level # 12, Multiplan Centre
69-71 Elephant Road, Dhaka-1205. Bangladesh
02-9662644, 01711-267911
www.institute.devsteam.com
www.fb.com/DevsTeamInstitute
Course Title: Advanced Search Engine Optimization
Name of the Trainee:
Batch No. 14 Student ID:
Lectures: 24 Assignments: 14

2. Course Outline
Advance Search Engine Optimization
Session Topics Assignment
Module: A - SEO Basic
Session -01 : Introduction
- How Search Engine Works
- Search queries and search operators
- Search Engine Optimization
- Why & who need Search Engine Optimization
- Career in SEO
Session -02 : SEO Basic
- Basic concepts of a website promotion
- Discussion on White Hat, Grey Hat and Black Hat SEO
- Keywords
- Back Links
- Anchor Text
- Page Rank
- Website Age
- Understanding Authority
- Ranking Factors
01
Module: B- Keyword Research and Competiveness Analysis
Session -03: Introduction to Keyword Research
- Keywords & Different types
- Keyword Research & why?
- Keyword optimization opportunities
Session -04: Keyword Tools
- Keyword Research Methodology
- Keywords Analysis Tools
Session -05 & 06: Keyword Competition
- Keyword Competition Analysis
- Practical Session
Session -07: Finalization of Keywords
- Localized keyword Research
- Finalization of Keywords
- Preparation of using keywords on site
- Practical Session
- Keyword Implementation
03

3. Session Topics Assignment
Module: C - Onsite & Page Optimization
Session - 8 & 9: Domain Selection & SEO Friendly Website Structure
- Domain Selection Process
- Why domain name is important?
- Basic concept on Website their Development Process
- Essential HTML Tags for SEO
- Understanding website usability and accessibility
- SEO hindrances - Frames, Flash, JavaScript navigation systems
- Website Navigation & Architecture
- Permalink Structure
- Creating a search engine friendly website
Session - 10: Single Page Optimize
- Content is king
- Effective title
- H1 H2 Tag use
- Internal Linking with
- External Link
- Keyword Prominence, Proximity
- Keyword density
- Image alter tag
- Bold, Italic and other tag use
Session - 11: Robots.txt and Sitemap.xml
- Why & when we need robots.txt file
- Concept of robots.txt file
- Creating Robots.txt file & Submission
- What is Sitemaps, Why & When we need sitemap
- XML & HTML sitemaps,Sitemap for visitors
- Create & submit XML sitemaps to search engines
Session - 12, 13 & 14: Important on site factors:
- Meta Tag
- 301 redirect issue and avoid 404 errors
- Duplicate content issue
- Avoiding domain canonicalization
- Load time Optimization
- Bounce Rate
- Semantic search & semantic mark-up
- Schema.org & Its uses
- Google Authorship
Session - 15: Google Webmaster Tools & Analytics
- Google Webmaster Guidelines
- Google Analytics
- Error Fixing
- Practical Session
05
Module: D- Off-page Optimization

4. Session Topics Assignment
Session - 16, 17 & 18: Introduction, Link Strategy & Monitoring
- Clear Concept of Link Building
- Competitors Backlink Analysis
- Link Building Scope & Link Prospecting
- Link Building Strategy Develop
- Link building Monitoring
- Keyword rank monitoring
- Adopting New Strategy
03
Module: E- Reporting and SEO Audit
Session - 19: Reporting, Portfolio building & Auditing
- Visitors Reports
- Traffic Sources Reports
- Keywords Reports
- SEO Audit; how make SEO audit report attractive
01
Module: F- Social Media Optimization & Localize Optimization
Session - 20: Social Media Relation
- How Social Media is Related with SEO
- Social Media Triggers of SEO
- Social Media best practices
- Local Optimization & Best Practise
01
Module: G- Google Algorithm Updates & Recover Process
Session - 21 & 22: Algorithm updates by Google
- Google Algorithm details & Recent Update
 Penguin
 Panda
 EMD
 Humming Bird
- How to recover from these updates
Final Combat: How To Sale SEO Service
Session - 23, 24: Marketplaces & Others Option
- Using Market Place getting Projects
- Using your own website for getting clients.
- How get client form Social Networks
- How to get clients form Forum
- Own Business Start