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Real Estate Listing Presentation

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This is a real estate listing presentation that drives home our clients’ USP built around our core focus of talking to buyers and sellers immediately.

Agents need to quit chasing prospects, battling voicemail and talk with people. As an agent, if you’re not talking with people you’re failing. The most successful agents are talking with people all day, every day. The key is talking to the right people, at the right time, in the right way.

Proquest Technologies goes beyond lead generation to delivering perfectly-timed live conversations with buyers and sellers. While the rest of the industry focuses on capturing more lead data, our clients are having quality conversations! The best part is their lead conversion rates are skyrocketing!

To learn more go to www.ConversationsFirst.com

Published in: Real Estate, Technology, Business
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Real Estate Listing Presentation

  1. 1. THE BIG QUESTION Every Home Seller Should Be Asking… Clayton Williams Home Seller’s Advocate Proquest Technologies, Inc 800.959.3959 Prepared for Bob and Mary Jones 677 Oak Trail
  2. 2. “How Are You Going to Sell My Home for the Most Money?”
  3. 3. “…in the Least Amount of Time?”
  4. 4. “…with the Fewest Frustrations?”
  5. 5. What Most Agents Will Tell You…
  6. 6. 6 We’ll put a sign in the yard… Pretty much the same for the last 40-50 years…
  7. 7. 7 We’ll put your home on the MLS… Another common everyday tool any agent can use…
  8. 8. 8 And we do LOTS of Internet marketing… More of the same things everyone else does…
  9. 9. 9 All things a trained chimp could do… It’s minimum wage stuff!
  10. 10. “But It’s Massive Exposure and 94% of All Real Estate Searches Start Online!”
  11. 11. Really? The Bigger Question is…
  12. 12. WHO CARES?
  13. 13. Do you care where they start?
  14. 14. Or where they… FINISH?
  15. 15. 15 Isn’t It All About Where They Finish …With Them Buying YOUR Home? “Internet Mania” has agents missing the obvious.
  16. 16. The More Important Question: Who Is The “Most Likely” Prospect to Buy YOUR Home?
  17. 17. 17 Who Is Our Ideal Target? …And How Do We Attract Them?
  18. 18. Do you care about the 1,000s of buyers who DON’T want to live in your area?
  19. 19. 19 With the Internet You’re Focusing on the 1,000’s “Out There” It’s an endless sea of NOISE!
  20. 20. 20 Or Is It Better to Focus on Those People Who Love…this Area? There are buyers looking for a home in your area RIGHT NOW!
  21. 21. The Answer Seems Fairly Obvious…Doesn’t It?
  22. 22. So Where Do We Find Those Home Buyers Interested in Buying in YOUR Neighborhood?
  23. 23. On The Internet? (Yes and No)
  24. 24. Yes, I’m Going to Market Your Home on the Internet, But That’s Not My Main Focus…
  25. 25. On The Internet Your Home is Competing with 1,000’s Upon 1,000’s of Homes!
  26. 26. 26 Exposure on the Internet is like finding a needle in a hay stack… …or having a conversation at a rock concert!
  27. 27. NOW INTRODUCING: The Most Important Home Buyer in YOUR World!
  28. 28. 28 Home Buyers in Their Cars Driving Through YOUR Neighborhood… Serious buyers get in their cars and drive through your neighborhood!
  29. 29. The Best Part?
  30. 30. In That Moment When They Drive Up…
  31. 31. There is NO COMPETITION!
  32. 32. Our Tiny Window of Opportunity In fact, this tiny window may be your only chance! If they drive off, and no one talks to them, they are gone, back into the Internet noise…
  33. 33. 33 Technology, the Internet and “Lead Capture” are NOT Enough! We Need to TALK With These Buyers Immediately!
  34. 34. Why Am I So Intensely Focused on Talking to Them RIGHT NOW?
  35. 35. It’s Perfect Timing! They’ve Got Questions and They’re Ready To Have Them Answered.
  36. 36. My Chances of Getting Them Excited About Your Home Increase by at Least 10X!
  37. 37. It’s All About Talking to Them Immediately and Getting Them Excited About YOUR Home!
  38. 38. 38 If We Don’t Talk to Them Right Away, It’s Back to the Internet Noise… Good luck talking to them once they drive away!
  39. 39. Again What Most Agents Will Do…
  40. 40. 40 Sign, MLS and “Internet Mania”… Blah, blah, blah…
  41. 41. 41 It’s what everyone else is doing… Following the follower, with very few independent thinkers…
  42. 42. However, a few agents do at least try, but they typically make two crucial mistakes…
  43. 43. Mistake #1 – They Chase Technology Thinking It’s The Key… 43 Technology is NOT what gets people to respond…
  44. 44. 44 Mistake #2 – They Think It’s “All About Lead Generation!” They’ll say, “I’m capturing tons of leads!”
  45. 45. Wonderful!
  46. 46. Let’s Call ALL Your “Leads” Right Now and See How Many of Them Answer Their Phones!
  47. 47. Here are the facts…
  48. 48. 48 Pew Research Telemarketing Study Outbound Call Results Call data was compiled by the American Association for Public Opinion Research with data gathered by Pew Research. 77% Voicemail or Hang Up Left voicemail or call terminated in less than 30 seconds 9% Viable Conversations Calls with a duration of longer than 30 seconds 14% No Answer After seven rings call Data Collection Group attempt was abandon
  49. 49. That means less than 1 in 11 “Leads” They Call Will Result in an Actual Conversation! Or...
  50. 50. 91% of their time, energy and sales resources are…
  51. 51. completely wasted… NOT talking with prospects!
  52. 52. I Use a Different Approach …It’s a Very Unique Sales and Marketing Psychology!
  53. 53. 53 When a Buyer Drives Up in Front of YOUR Home… They’re thinking, “That’s a really nice home!”
  54. 54. 54 Now What’s the Next Question They Are Always Thinking? “What’s the price?”
  55. 55. Here’s Where Every Other Agent…Blows It!
  56. 56. They do what everyone else does!
  57. 57. They waste all their ammunition…
  58. 58. They give out all the information…
  59. 59. …and they rarely TALK to anyone!
  60. 60. 60 I actually TALK with 80%-90% of the buyers driving by YOUR home! While they’re in their car, in front of your home!
  61. 61. Not later…while they’re having dinner with their family!
  62. 62. 62 Here’s the psychology I use during this tiny window of opportunity… While they’re thinking, “What’s the price?”
  63. 63. 63 I ramp up curiosity…and I don’t make them think because… All I want is a RESPONSE!
  64. 64. 64 Then I give them the fastest, simplest, easiest path to satisfaction… I help them answer the“Big Question”
  65. 65. Now I’ll Show You Exactly How I Do It, But First I Want to Warn You…
  66. 66. Some Agents Will Say the Approach I Use Is “Old and Outdated!”
  67. 67. Which is kind of funny! Because…
  68. 68. My Technology Is Actually Far More Advanced Than What Other Agents Use!
  69. 69. 69 It’s the same technology Apple uses with Siri and the iPhone… It’s called ASR technology!
  70. 70. However…Old vs. New Technology is NOT What’s Important Here!
  71. 71. 71 What’s most important is TALKING to interested buyers and… Getting Them Excited About YOUR Home!
  72. 72. And While Others Make Silly Comments...
  73. 73. I’ll be TALKING with the most important home buyers in YOUR world…
  74. 74. Let Me Show You How It Works!
  75. 75. 75 Imagine you’re driving up in front of YOUR home and see this… Anytime 24 Hours! 1-800-959-6550 Ext. 8900
  76. 76. You grab a brochure out of the box…
  77. 77. 77 It immediately focuses your attention on “Recorded Info” and “Price”… Buyers don’t have to think…they just RESPOND!
  78. 78. 78 Grab Your Phone, Call This Number and I’ll Show You… Anytime 24 Hours! 1-800-959-6550 Ext. 8901
  79. 79. Are You a Real Estate Agent Reading this Listing Presentation? If so…
  80. 80. Call 1-800-959-6550 x8901 It’s a Short Recorded Message
  81. 81. Now Imagine YOU Just Spoke to Your Sellers this Way and It’s Back to Your Presentation!
  82. 82. Isn’t That Amazing?
  83. 83. 83 Now I’m in a live conversation with an interested buyer 80%-90% of the time! It’s quick, easy and I’m TALKING with them!
  84. 84. 84 The Best Part is I’m Talking with 5-10X More Buyers Than Other Agents… Here’s My System Call Report!
  85. 85. But… “What If You Can’t Answer?”
  86. 86. 86 I do capture their phone number and can call them back... But my focus is talking to them live most of the time!
  87. 87. But… “What About the Internet and Other Mobile Technology?”
  88. 88. This is where agents focused on technology continue to FAIL!
  89. 89. They Miss The Point! If We’re Not Talking to People ...We’ve Got NOTHING!
  90. 90. 90 So While Others Chase the Internet, Technology and Lead Generation... I’m talking to 5-10 times more buyers! Plus…
  91. 91. 91 I'm TALKING with the absolute best buyer prospects in YOUR world! Getting Them Excited About YOUR Home!
  92. 92. So Let Me Ask You…
  93. 93. Who do YOU think will do a better job of…
  94. 94. Selling your home for the most money?
  95. 95. ...in the least time?
  96. 96. ...with the fewest frustrations?
  97. 97. What do you say we go ahead and get your home listed and sold?
  98. 98. If You’re an Agent and Would Like to Learn More Call Us at 1-800-959-3959

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