Listing presentation Dawn Bahr

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Are you looking for an agent that is extraordinary to sell your home? Look at the attached listing presentation to learn why RealtorBahr is the person for the job. Selling your home becomes my number one priority and negotiating the highest price for you.

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  • The CoverThis is the only page not controlled by a Master Page.You can change the logo. And if desired, change the photos to better represent your market.IF YOU ARE CHANGING THE OVERALL COLORING, THERE ARE A FEW COLOR SAMPLES TO CHOOSE FROM AT THE END PAGES OF THIS FILE.
  • Introduction PageNothing to change here.
  • You may choose to add a page or two about Solutions Real Estate if you like.
  • Now that you have talked about the brokerage, you can talk about yourself. This is YOUR BIO page.You can write a short bio in paragraph format, or use bullet points. We have a basic bio in place as a sample. And you’ll drop in your photo.
  • This page is for you to highlight your team, or your staff.Maybe you have your own assistant or marketing people. If you don’t have your own staff, your company probably does, so here you can feature them. Use your companies broker, or marketing person, or office manager. Again, you are trying to show more value of why to hire you. You have a support staff in some way, so show that.
  • These are the Chapter Pages.They help break up the presentation into defined section, or Steps as we call them.No changes to this page. If you changed your overall coloring on the master pages, you may want to change the coloring of the text here.
  • Simple here. You're just explaining how Agency works. Should not need any changes.
  • Great questions to ask. This will give you a good outlook on why they are selling and what their motivation and timing is. Basically a reminder to you, to ask these important questions.
  • Good questions to ask. Lets them talk about their home.BTW – We use “Home” throughout the presentation vs. “Property”. It feels more genuine. In most cases your dealing with their home. If it’s a condo, its still their home. To us, it felt better to say home each time rather than property. Property seems disconnected and may not give them the warm fuzzy feeling from you. Since this is easily editable, you can change it to meet your needs. Even save a Home version and a Condo version if you really want to.
  • VERY IMPORTANT page here. Great questions to run through to try to avoid running into trouble down the road. Remember, they are interviewing you, and you are interviewing them.
  • Another Chapter page, should not need changes.
  • Basically explaining the basics of pricing and value. They cannot control these factors.This should not need changes, unless you want to add a photo of a home that represents your market or area better. (like a ski home or beach home).
  • Should not need any changes here.Just explaining what a CMA is. You will prepare a CMA separate from this Listing Presentation. Talk through the entire presentation first, then consult them on a specific CMA and price strategy.
  • Basic theory that helps a Seller really understand how a Buyer looks at the market.You should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.This is one of the best pages to focus on to help you get the home priced right!!!!!!!!!!!!!
  • Great pricing theory chart. Should not need any changes here.Another great chart to focus on. The Seller should be starting to really “get it” by now.
  • Great lead in to next chapter.You should not need any changes here.
  • Chapter Page, no changes.
  • Great chart. You can get new numbers from the National Association of Realtors each year if you want. They have be about the same for the last couple years, really high on internet use.Notice the colors of the pie slices. We use these again all throughout the Marketing Strategy section.
  • We learned on the pie chart page where buyers find the home they purchase. This is a statistic from NAR that over 98% use the internet in their home search. So if that’s the main place where buyers are looking, that should be the main place to advertise listings – not running expensive print ads that no longer provide much return. Because your MLS and/or brokerage probably already has many internet agreements (such as ListHub) you are already advertising your listings widely through many internet avenues.
  • Now that we know where the buyers come from, we can use that knowledge and create a custom marketing plan based on that. Key word here is PLAN.
  • First thing is photos. It drives everything we do.You probably do professional photography. You can replace these with homes that look more like your area or market.Notice how the colored bars at the bottom of this page are the same as the Pie Chart we just looked at. Photos are important in marketing to all of the 5 outlets that produce buyers, so all 5 colors are shown here.
  • This is also very important to have done well.You can highlight our sample descriptions and change if you would like to.
  • We know the power of the MLS, butnot everyone does.You should not need changes here. The MLS graphic is basic, really no need to change unless you want to. Change the “Yourcity” text in the description.
  • Here you will replace our graphic with an image of your company website. Then you will need to adjust the text a little as well.To take a screen shot of your website on a Mac, the key command is: SHIFT-COMMAND(APPLE)-3.To take a screen shot of your website on a PC, here is a link with info on how to do that: http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows
  • Your MLS or brokerage should be sending your properties to these major websites. Should not need any changes here, excpet where it says “Your City”.
  • On this page you will drop in images of your personal website. If you don’t have one, you probably have a personal version of your company website. If you don’t have either, you should look into setting one up right away.Also adjust the text as needed.gain, the more you personalize based on your business model the better this presentation can be. Internet is huge, so show as much online strength as you can. You’ll just add another new slide after this page (a new CONTENT page/slide), and copy and paste this page as a starting point.
  • Your MLS probably pushes out to all other competitor websites, third party websites, etc. That is a reach of hundreds or thousands of other websites.
  • These are automated emails to other agent’s buyer clients. Often called automated “Hot Sheets”.Probably don’t need changes here.
  • This can be a sample of video tours, or virtual tours. We use the term virtual tours here, in case you are not doing videos.A basic image, so probably don’t need to change this page.
  • You can adjust our sign graphic here, just be careful selecting the items to edit. Also adjust the “Solutions Real Estate” text.Or you can take a good photo of a yard sign in front of a nice home. Whichever you prefer.If you use a flyer box, or 800 number, or designated website address for the property, you can mention or show that here as well.
  • Just like the yard sign graphic, you can edit this Open House sign. Or add an image of your open house sign.This is a good time to explain the difference of Realtor organized tours, or normal Open Houses.
  • Use our generic graphic, or drop in a sample of your brochures and flyers.If you have a PDF file of one of your brochures, you can place that PDF as a “picture” here.
  • You can probably send email blast ads to your Board of Realtors. This is generic enough, so should not need changes here.
  • Use our generic graphic for these postcards, or drop in a sample of your postcards ( A pdf file will work). If you don’t send these out, you can delete this page.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here. If your equipment looks different you can take photos and change out, if you want to.
  • Should not need any changes here, unless you want to use photos that look more like your market (mountain homes or beach homes for example).
  • Should not need any changes here.
  • Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  • Should not need any changes here.
  • Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Listing presentation Dawn Bahr

    1. 1. STEPS TO SU C C ESS For Selling Your Home
    2. 2. 1 - We are interviewing you as much as you are interviewing us. If we decide we can work together well, we will be able to guide you throughout this extensive process to help you sell your home in the quickest time possible and at the highest price. 2 - We are not going to simply promise marketing genius and brag about ourselves, instead we will show you just how we will be your resourceful guide helping you through one of the most important processes of your life. 3 - We want you to know WHAT we are doing for you, WHEN and WHY. Introduction
    3. 3. Solutions Real Estate Solutions Real Estate – Nationally & Internationally
    4. 4. Solutions Real Estate Solutions Real Estate - Locally
    5. 5. Solutions Real Estate Dawn Bahr Associate Broker Dawn Bahr is a full time professional real estate agent with Solutions Real Estate and has been a Realtor sine 2003. In May of 2008 she received her Associate Broker license. Dawn has lived in Arizona since 2000. From the first time you meet Dawn, you will feel at ease with her professional and personable working style and confident in her ability to represent your best interest throughout the Real Estate Transaction. She continually upgrades her education and knowledge. Being raised on a farm and attending a one room schoolhouse allowed Dawn to learn from an early age what it was to have a strong work ethic, high morals, and core values. She has worked in Economic Development, sales, and in the human resources field in the airline industry. Dawn has an Associate Degree in Business Management and Marketing and a Bachelor's degree in Business Administration and Human Resources. Dawn has her own investment portfolio and can relate to the needs and goals of other investors. She also has the desire to help people become investors. Dawn was a graduate of the Professional School of Real Estate. She has the designation of Certified Negotiation Expert. In 2011 and 2012 Dawn was in the top 20 out of 300 agents for production .
    6. 6. Solutions Real Estate June has been selling real estate since 1998. Prior to real estate, she was involved in banking as a loan office and small business owner. She has lived in the metro Phoenix area for 46 years. With great experience in Gilbert, Chandler, Mesa, Tempe, Scottsdale, and Phoenix real estate as well as intimate local area knowledge, she works extensively to help buyers and sellers meet their real estate goals. Team Member Buyer Agent Team Member Listing Agent Nelda received her real estate license in 1998 and is a detail-oriented, organized, honest and patient individual. Nelda treats every client with the utmost integrity and goes out of her way to make sure each person is well taken care of and they understand each part of the process. Clients walk away from the transaction knowing not only they got the best deal but feel totally satisfied.
    7. 7. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    8. 8. Solutions Real Estate There are 3 types of Agency Relationships in a real estate transaction: Working for You as Your Seller’s Agent
    9. 9. Solutions Real Estate DETERMINE YOUR NEEDS What is Most Important to You?
    10. 10. Solutions Real Estate Your Home’s Marketability
    11. 11. Solutions Real Estate Any Issues We Need to Be Aware Of?
    12. 12. Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
    13. 13. Solutions Real Estate What Affects Your Home’s Market Value?
    14. 14. Solutions Real Estate Using a Comparative Market Analysis as a Guide
    15. 15. Solutions Real Estate A Buyer Will Not Pay More Than They Need To
    16. 16. Solutions Real Estate The Risks of Pricing Too High
    17. 17. Solutions Real Estate The Excitement of a “New On Market” Listing
    18. 18. Solutions Real Estate The Problem with “Testing the Market”
    19. 19. Solutions Real Estate Why Your First Offer is Often Your Best Offer
    20. 20. Solutions Real Estate The “Selling Equation”
    21. 21. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    22. 22. Solutions Real Estate Where Buyers Find the Home They Purchase
    23. 23. Solutions Real Estate Almost All Buyers are Searching Online
    24. 24. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    25. 25. Solutions Real Estate Beautiful Professional Photography Book & Magazine 1% Newspaper 2% YardSign 11% Internet 37% RealEstateAgent 38%
    26. 26. Solutions Real Estate Descriptive Text Promoting Your Home’s Best and Most Unique Features Book & Magazine 1% Newspaper 2% YardSign 11% Internet 37% RealEstateAgent 38%
    27. 27. Solutions Real Estate Your Home’s Information Listed on the MLS Internet 37% RealEstateAgent 38%
    28. 28. Solutions Real Estate Your Home’s Information Listed on All Company and Agent Websites
    29. 29. Solutions Real Estate Featured on the 5 Most Popular Real Estate Websites Internet 37%
    30. 30. Solutions Real Estate Internet 37% Your Home’s Information Listed on YourPersonalSite.com
    31. 31. Solutions Real Estate Internet 37% Your Property Appears on Many Local and Nationally Popular Real Estate Websites
    32. 32. Solutions Real Estate Automated Email Notifications Internet 37% RealEstateAgent 38%
    33. 33. Solutions Real Estate Showcasing Your Home with a Virtual Tour Internet 37% RealEstateAgent 38%
    34. 34. Solutions Real Estate Highly Visible Yard Sign YardSign 11% RealEstateAgent 38%
    35. 35. Solutions Real Estate Realtor & Public Open House Tour YardSign 11% RealEstateAgent 38%
    36. 36. Solutions Real Estate Custom Designed Property Brochures YardSign 11% RealEstateAgent 38%
    37. 37. Solutions Real Estate Board of Realtors® Email Blast Ads RealEstateAgent 38%
    38. 38. Solutions Real Estate Just Listed Postcard Mailing Campaign
    39. 39. Solutions Real Estate Quick Response to All Inquiries
    40. 40. Solutions Real Estate Promoting Your Home to the Close Book & Magazine 1% Newspaper 2% YardSign 11% Internet 37% RealEstateAgent 38%
    41. 41. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    42. 42. Solutions Real Estate Presentation of Your Home
    43. 43. Solutions Real Estate Your Participation
    44. 44. Solutions Real Estate Scheduling Home Showings and Providing Feedback
    45. 45. Solutions Real Estate Keeping You Updated on Competing Homes
    46. 46. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    47. 47. Solutions Real Estate Evaluation of an Offer - Does it meet your needs?
    48. 48. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
    49. 49. Solutions Real Estate
    50. 50. Lets Get Started! There is so much thought, knowledge and preparation that goes into a successful home-selling campaign. We will be your resourceful guide through every step. Lets get started on formulating our strategic plan to get your home sold.
    51. 51. Thank You for Your Business Much of our business is based on referrals from satisfied clients. If you know anyone who could benefit from our services, please let us know how we can be of help!

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