Listing Presentation


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Listing Presentation

  1. 1. Home Sale Strategy Lennea Aurilia GCREP-GL Better Homes and Gardens Wilkins & Associates REALTOR
  2. 2. Understanding Your Expectations <ul><ul><li>What concerns do you have about working with a real estate agent? </li></ul></ul><ul><ul><li>What are your expectations of your real estate agent? </li></ul></ul><ul><ul><li>What would it take for you to refer me to your friends? </li></ul></ul>
  3. 3. Strategies :6 Point Approach
  4. 4. #1. The Power of Branding <ul><li>What do you think when you hear or see Better Homes and Gardens? </li></ul><ul><ul><li>An American staple since 1924 </li></ul></ul><ul><ul><li>Magazine circulation of 7.6 million </li></ul></ul><ul><ul><li>Readership of nearly 40 million </li></ul></ul><ul><ul><li>Consumers know and trust the Better Homes and Gardens brand </li></ul></ul>
  5. 5. What’s in a name?
  6. 6. #2. Merchandising
  7. 7. Elements of Merchandising Curb Appeal
  8. 8. Elements of Merchandising <ul><li>Interior Condition </li></ul>
  9. 9. Elements of Merchandising Staging
  10. 10. Elements of Merchandising Access
  11. 11. #3. Online Promotion Source: National Association of Realtors 2008 Home Buying and Home Selling Survey
  12. 12.
  13. 13. Additional Exposure for Your Property
  14. 14. #4. Offline Promotion
  15. 15. #5. Networking <ul><ul><li>Personal sphere of influence </li></ul></ul><ul><ul><li>Professional agent network </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Craig’s List (High Profile Web Classifieds) </li></ul></ul><ul><ul><li> (E-Flyers & syndication) </li></ul></ul><ul><ul><li> (personal site) </li></ul></ul><ul><ul><li> </li></ul></ul>
  16. 16. #6. Negotiation and Closing <ul><ul><li>Negotiate favorable terms and conditions </li></ul></ul><ul><ul><li>Successful closing </li></ul></ul>A National Association of Realtors Profile of Real Estate Firms showed that an average of 12% of all residential transactions failed in one year. Some companies surveyed reported a failure rate of more than 30 percent.
  17. 17. Summary
  18. 18. <ul><li>Based on what we’ve discussed so far, if we can agree on price, would you feel comfortable listing your property with me? </li></ul>
  19. 19. My Professional Experience My Philosophy A real estate transaction can be complicated and frustrating. It is my job to guide you through this process with the least amount of stress as possible. My Credentials Licensed in NJ in 2003, Licensed in PA 2009, Green Certified Real Estate Professional- Green Leadership My Background Specializing in First Time Home Sales, First Time Home Buyers, Penn Estates, and Green Applications of Real Estate Committees: Government Affairs, Community Services, Public Relations, and Social Planning
  20. 20. Better Homes and Gardens Real Estate [insert dba] The company (strengths) Years of experience (Wilkins & Ass.) 28 years; July 2008 we merged with BHG Number of agents: over 100 full time agents Perks: 1.NEPA Management Ass. 2.Independent Family of Home Buying Services (on site mortgage coordinators, title, closing, or attorney services through PA First Settlement, home owners insurance, home warranty services, etc.) 3. Relocation Department