DATA PIONEERS“Taming Big Social Data “        26 September 2012     By Gianluigi Cuccureddu                     because yo...
Landscape forces us to act like a race car                1   Make a plan of action to be fast, fluid and flexible
Take a holistic starting point How to achieve business objectives faster, better and cheaper                             2...
Social data: untapped potential business value                                              3   Organizations want to embr...
START HERE                       4The dragonfly is the only insect  able to propel itself in any direction—with tremendous...
How to capitalize on your social data investment         5           Succesful businesses do four “wings” right Align soc...
Summary                     6• Synchronise the four “wings” of your  organisation• Make the link with your business  objec...
The ‘connected’ enterprise acceleratorCombination of a strategic view and hands-on approach across the entire   7         ...
Thank You!Gianluigi Cuccureddu SMPFounder - consultantMobile +31 (0)6 41 36 26 12Gianluigi.Cuccureddu@damarque.com
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Data Pioneers - Gianluigi Cuccureddu (Damarque) - Taming big social data

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Gianluigi Cuccureddu is co-founder van Damarque. Hij geeft een inspiratiesesie omtrent de explosie van social data. Hij komt met ideeën hoe deze data effectief te integreren en te benutten ten behoeve van business issues en doelen.

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Data Pioneers - Gianluigi Cuccureddu (Damarque) - Taming big social data

  1. 1. DATA PIONEERS“Taming Big Social Data “ 26 September 2012 By Gianluigi Cuccureddu because you want to be brighter
  2. 2. Landscape forces us to act like a race car 1 Make a plan of action to be fast, fluid and flexible
  3. 3. Take a holistic starting point How to achieve business objectives faster, better and cheaper 2 Examples of how social can add value in functions and across the organisationSource:McKinsey
  4. 4. Social data: untapped potential business value 3 Organizations want to embrace social data but don’t know where to start “Organisations struggle to make effective use of unstructured data for decision-making” “Lack of leadership, vision and skills are biggest barriers to “Just 6.2 % gains insight in to unlock the value of big data” consumer preferences” “Shift in company culture “only 20% of marketers using Facebook for market research” is the biggest hurdle on the way to becoming a social enterprise” “42% of survey respondents say that unstructured content is too difficult to “40% of respondents believe that they interpret” have too much unstructured data to support decision-making”Sources:Capgemini and the Economist Intelligence UnitChartered Institute of Marketing researchEmailvision researchAppirioSAS UK
  5. 5. START HERE 4The dragonfly is the only insect able to propel itself in any direction—with tremendous speed and force—when its four wings are working in concert
  6. 6. How to capitalize on your social data investment 5 Succesful businesses do four “wings” right Align social media strategy with business objectives Build internal capabilities Tailor organizational design to operations Create a culture of sharing, accountability and learning
  7. 7. Summary 6• Synchronise the four “wings” of your organisation• Make the link with your business objective• Focus to gain competitive advantage from your social media investments
  8. 8. The ‘connected’ enterprise acceleratorCombination of a strategic view and hands-on approach across the entire 7 value chain to help you integrate social technologies • WHY – Improve resilience and competitiveness by integrating social technologies and data • HOW - Unique combination of competences enabling effective outcomes • WHAT - Integrated approach of consulting, training and managed services
  9. 9. Thank You!Gianluigi Cuccureddu SMPFounder - consultantMobile +31 (0)6 41 36 26 12Gianluigi.Cuccureddu@damarque.com

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