Collaborative Enterprise & Social Media
Definition, reasons & goals, implementation & organisation
                       ...
Definition


Enterprise 2.0 is all about using technology to bring brains together effectively.
Enterprise 2.0 is the emer...
Reasons



          5 reasons to do social media inside the enterprise

          1. Dismantle the Society of Strangers

...
Reasons


          You have to see the use of social media as an integral part of your
          job. It has to be a tool...
Reasons



          Visualizing networks helps leaders diagnose collaboration
          challenges and design highly effi...
Reasons




In Forrester’s survey, 72% of respondents said social media helps them get answers to questions,
68% said it h...
Reasons




          L’entreprise 2.0 vue par les praticiens de la gestion de contenu | Collaboratif-Info
Goals


  This year’s results provide intriguing, though early, indications that more intensive use of
  Web 2.0 technolog...
Goals




  Today, avoiding social networks is about as easy to do as avoiding email—it’s possible,
  but it comes at a su...
Goals

        The Future of Social Media and Internal communications.
        Organisations will diverge widely in how th...
Implementation

In order to create an organisation that uses Social Media, Social CRM and
Enterprise 2.0 concepts and tool...
Implementation




                 Oscar Berg
Implementation




                 TNT
Organisation & HR


 Travail 1.0: Le succès personnel dépend en grande partie de ce que l’individu sait et est capable
 de...
Organisation & HR




                    The Ideal Social Organization | Social Media Today
Organisation & HR




                    Impact on Engagement for Web 2.0 Tools - Source: Aberdeen Group, June 2009 via B...
Collaborative Enterprise & Social Media : definition, reasons & goals, implementation & organisation in 18 references
Collaborative Enterprise & Social Media : definition, reasons & goals, implementation & organisation in 18 references
Collaborative Enterprise & Social Media : definition, reasons & goals, implementation & organisation in 18 references
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Collaborative Enterprise & Social Media : definition, reasons & goals, implementation & organisation in 18 references

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  • Collaborative Enterprise & Social Media : definition, reasons & goals, implementation & organisation in 18 references

    1. 1. Collaborative Enterprise & Social Media Definition, reasons & goals, implementation & organisation in 18 references... Frédéric Williquet — Octobre 2010
    2. 2. Definition Enterprise 2.0 is all about using technology to bring brains together effectively. Enterprise 2.0 is the emergence of new social relationships within companies, or between companies and their competitors, partners or customers, often facilitated by social software Andrew McAfee The ability to successfullly drive business value by stimulating collaboration, innovation and awareness provides powerful competitive advantage goals and rewards at all scales SovosGroup The key idea with an enterprise collaboration platform (or enterprise social software platform) is to shrink the distance between people, as well as between people and information. Oscar Berg
    3. 3. Reasons 5 reasons to do social media inside the enterprise 1. Dismantle the Society of Strangers 2. The Network Is the New Power Structure 3. Relationships Are Key to ROI on Employee Investment 4. Social Is a Business Too 5. Employee Experience Becomes Customer Experience Ethan Yarbrough
    4. 4. Reasons You have to see the use of social media as an integral part of your job. It has to be a tool that enables you to accomplish your work— your real work—more effectively and more efficiently. But what is your real work as a leader? 1. Raise your organization’s visibility 2. Articulate your organization’s vision 3. Network with people who can help you 4. Be alert to what your constituents are saying 5. Mentor the next generation of leaders Michael Hyatt
    5. 5. Reasons Visualizing networks helps leaders diagnose collaboration challenges and design highly efficient and effective change programs. For example, connecting peripheral connectors in this team increases the number of people who can be reached indirectly through a mutual contact by 41%. This impact is four times larger than an untargeted effort to enhance connectivity, which in this case would produce only a 10% improvement. MIT Sloan: The Collaborative Organization - How to Make Employee Networks Really Work
    6. 6. Reasons In Forrester’s survey, 72% of respondents said social media helps them get answers to questions, 68% said it helps them find information they need to be successful, and 62% said it lets people know what kind of help is available. And large majorities of respondents said social media has a positive impact on brand reputation (86%), innovation (80%), and customer service (78%). The finding on brand reputation is particularly notable, considering some striking instances in which social media has helped damage a company’s image.
    7. 7. Reasons L’entreprise 2.0 vue par les praticiens de la gestion de contenu | Collaboratif-Info
    8. 8. Goals This year’s results provide intriguing, though early, indications that more intensive use of Web 2.0 technologies is correlated with market share gains and stronger financial performance. These benefits may explain why adoption of Web 2.0 continues climbing, according to respondents. A number of participants also report that the use of technologies is helping their companies shape a more agile, open, networked organization that improves collaboration among employees and furthers interaction with customers and suppliers. McKinsey Global Survey results: How Web 2.0 is helping companies compete
    9. 9. Goals Today, avoiding social networks is about as easy to do as avoiding email—it’s possible, but it comes at a substantial cost in terms of relationships and knowledge. Forrester
    10. 10. Goals The Future of Social Media and Internal communications. Organisations will diverge widely in how they communicate: 1. Email use will be eroded by social media. 2. Conversational channels will flourish. 3. Social search will drive value. 4. Network analysis will drive performance. 5. Virtual meetings will become immersive. 6. Work will transcend organisational boundaries. Ross Dawson
    11. 11. Implementation In order to create an organisation that uses Social Media, Social CRM and Enterprise 2.0 concepts and tools, a number of key elements are required. The organisation needs to have clear plans for: 1. Internal & external communication 2. Engaging internal and external stakeholders 3. Aligning ICT, Process Management and Culture But most importantly, it needs to have: a strategic vision aimed at becoming a Social Enterprise Fyronic
    12. 12. Implementation Oscar Berg
    13. 13. Implementation TNT
    14. 14. Organisation & HR Travail 1.0: Le succès personnel dépend en grande partie de ce que l’individu sait et est capable de faire. Travail 2.0: Le succès dépend de la rapidité et de l’efficience de la collaboration et de l’échange d’information avec les autres. Travail 3.0: L’objectif est le développement des qualités personnelles de chaque individu au sein de nouvelles organisations en réseau. Du management des “Human Resources” vers le développement et l’utilisation du “Human Capital”. Nieuwe vormen van leren, leiden en organiseren: HR(D) 3.0
    15. 15. Organisation & HR The Ideal Social Organization | Social Media Today
    16. 16. Organisation & HR Impact on Engagement for Web 2.0 Tools - Source: Aberdeen Group, June 2009 via Bob Brogan’s Blog - Interactyx

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