An exploratory presentation sharing how HR practitioners should tap on Social Networking tools to enhance the four core HR strategies

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Harnessing
Social Media to
Enhance HR Effectiveness
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Henri Tan, Director
HR Capability Builder & Associates
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Definition
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Social Media refers to
applications build on Webbased technologies that allow
individual and groups to create,
share, discuss and modify usergenerated content
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4. Social Media = Social Networking ?
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SOCIAL MEDIA
SOCIAL NETWORKING
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Transmit & share
information with
broad audience
Act of engagement with
like-minded people with
common interest
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Communication
channel that delivers
message
Two-way communication
and exchanges
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Creating a ‘presence’
Creating a leveraging
network
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5. 8:26 AM
CORE HR STRATEGIES
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6. FOUR CORE HR STRATEGIES

Motivation Strategy

Affiliation Strategy

Development Strategy

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Sourcing Strategy
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7. FOUR CORE HR STRATEGIES (M.A.D.S)
Compensation
Benefits
Appraisal
Coaching
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Counseling
MOTIVATION
STRATEGY
Recruitment
Engagement
Selection
Interview
SOURCING
STRATEGY
AFFILIATION
STRATEGY
Reference Check
Involvement
Participation
Ownership
DEVELOPMENT
STRATEGY
Onboarding
Competency
Training
Career Development
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8. TODAY’S FOCUS
What can I do for you ?
Why should I adopt your views ?
What steps to follow in order to take actions ?
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9. Design Phase
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SOURCING STRATEGY
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11. SOURCING STRATEGY
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12. SOURCING STRATEGY
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13. SOURCING STRATEGY
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14. SOURCING STRATEGY
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15. SOURCING STRATEGY
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16. SOURCING STRATEGY
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18. SOURCING STRATEGY
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Jobvite Social Recruiting Survey Results 2012
73%
63%
73% successfully hired
a candidate identified
through social media in
2012
58%
2010
2011
2012
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19. SOURCING STRATEGY
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Jobvite Social Recruiting Survey Results 2012
89%
LinkedIn
Facebook
Twitter
26%
89% replied that they
hired candidates
through LinkedIn.
15%
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20. SOURCING STRATEGY
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Survey Results :
Three-in-four employers in Singapore
snoop on job candidates online,
JobsCentral’s Survey finds 25 Feb 13
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21. SOURCING STRATEGY
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AFFILIATION STRATEGY
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23. Affiliation Strategy
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Emotional
Connection
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24. Affiliation Strategy
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Wisdom of Crowds
Digital Generations
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25. Affiliation Strategy
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…community of users develops
and maintains the pages, adding,
updating and editing the
content…anyone with Internet
access can write and make
changes to Wikipedia articles..
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26. AFFILIATION STRATEGY
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“…the aggregation of
information in groups
resulting in decisions
that are often better
than could have been made
by any single member of the
group…”
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27. Affiliation Strategy
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Ownership comes from
involvement and participation
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28. Affiliation Strategy
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Wisdom of Crowds
Digital Generations

29. AFFILIATION STRATEGY
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Marc Prensky
Digital Immigrants
Digital Natives
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30. Affiliation Strategy
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31. Affiliation Strategy
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32. Affiliation Strategy
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33. AFFILIATION STRATEGY
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DEVELOPMENT STRATEGY
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35. Development Strategy
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36. Development Strategy
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Collaboration Pyramid
Oscar Berg
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37. Development Strategy
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38. Development Strategy
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“…social collaboration of the enterprise is a
critical piece to developing and growing a
learning organisation”
…Oscar Berg
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39. Development Strategy
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Employees
Generated
Content
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40. Development Strategy
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41. Development Strategy
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Learning….
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42. Development Strategy
Just-In-Time Learning
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• self-paced process of
finding information
• learning skills just when
and where they are
needed.
• delivery of learning
services through
"anytime, anyplace"
networking
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43. Development Strategy
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Generative Topics
Information Sharing
Collaborative Discussion
Content Co-Creation
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44. 8:26 AM
POTENTIAL THREATS
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45. Threats and Risks
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Singapore Democratic Party (SDP) treasurer
Vincent Wijeysingha has apologised to Acting
Minister of Manpower Tan Chuan-Jin for
allegations he made on Facebook…
Posted on Jan 5, 2013 4:22 PMUpdated: Jan 9, 2013 1:54 AM
NYP student Lai Shimun apologizes for ‘racist’
tweet ….
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46. Threats and Risks
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47. Threats and Risks
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48. Threats and Risks
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Flood

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59. 8:26 AM
THANK YOU
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Email : henri.tan@hrcapabilitybuilder.com.sg
Contact : +65-98710008
LinkedIn : henri.tanchyehuat@gmail.com
Facebook : karate007@singnet.com.sg
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60. http://www.youtube.com/watch?v=RYJShqvYLKU
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