1. AHMAD MOSTAFA
Contact No.:00966583000785 KSA.
E-mail: ahmadmostafa_70@yahoo.com
Senior Sales Manager Assignments
Offers expertise in management; sales & marketing; proven ability in capturing new & emerging markets; responsibility
and sales force development
Career Abstract
 Innovative professional with over 21 years of progressive management expertise with demonstrated skills in
initiative, creativity and success in the domain of Sales & Marketing and Business Development.
 Adept in managing business operations with focus on top & bottom-line performance and expertise in determining
company’s mission & strategic direction as conveyed through policies & corporate objectives.
 . At ease in high stress, fast-paced environments with emerging and multiple responsibilities.
 Experience in managing distribution network, partner channels, large accounts and territories as well as
finding and converting prospects to customers.
 An enterprising leader with proven abilities in leading teams towards the achievement of organizational goals and
industry best practices.
Areas of Excellence
 Developing sales & marketing strategies to build consumer preference and
driving volumes.
 Conducting competitor analysis by keeping abreast of market trends and
competitor moves to achieve market share metrics.
 Establishing and implementing the short & long range goals, objectives,
policies and procedures.
 Conceptualizing and executing sales promotion schemes to increase the
brand visibility.
 Building and maintaining healthy business relations with corporate clients,
ensuring high customer satisfaction matrices by achieving delivery norms.
 Setting up retail stores for revenue enhancement and market penetration.
 Aligning merchandising activities like window display for effective visual
impact for higher conversion and maintaining a high-end store image.
Role:
2015 Till Now National Sales Manager (Italian Company). KSA.
Employment Scan
Strategic Planning
Business Development
Sales& Marketing
Channel Management
Franchisee Development
Category Management
Team Management

2. April 2011 till Sep 2015: Dairy and Juices Company - Eastern Region
Regional Sales Manager
Role:
 Steering entire gamut of business operations including strategic planning, operations management, market
research, channel management and relationship management.
 Developing high performance culture to encourage and motivate sales team, distributors and business associates.
 Strengthening the distributor and retail network in the existing and previously unexplored markets
 2002 --2010 : Worked as a Sales Manager in Nader Group.
Role:
 Formulated action plans, schedules to identify specific targets and projected number of contacts .
 Planning & Leading Direct Distribution and Pre-Sale sales .
 Appointing Distributors & Business Associates for expanding market share.
 Headed entire sales and distribution management functions in the Kingdom.
 Developed and implemented monthly and quarterly business review with the Sales Director and NS Manager.
 Monitored the KBI’s for the Kingdom by Branch by Salesman and takes the corrective action whenever needed.
Attainments:
 Controlled cost per case and achieved company goals.
2000—2002 worked in Sales field in U.S.A. (Diet food products).
1998—2000 Worked as a S .Manager at Energizer, Gillette, Johnson Wax Stork Food, Braun, Personal
Care, Dajani Group.
Role:
 Spearheaded complete distribution management functions for each region .
 Led and managed 3 Branches with 1 Van Manager, 3 Supervisors and 42 Salesmen.
 Defined and put in place Sales Distribution Plans.
 Maintained control cost per case and worked towards achieving company goals.
 Monitored the KBI’s for the Kingdom by branch and conducted quarterly business review with the NS Manager.
1992 — 1994 salesman then 1994- 1997 Worked as a supervisor at:
Energizer, Gillette, Johnson Wax, Stork Food, Braun, Personal care under Dajani Group.
 Handled all sales & marketing and distribution management functions in the company.
 Developed and implemented sales plans & targets including routing as well as distribution plans.
 Administered complete key account management functions for (A & B) class customers.
 Defined and implemented proper Key Account Structure and set the promo calendar per account.
Key Projects Executed
Title: Hand Held implementation ~ Duration: 2004
Overview: Implemented HHT software in assigned area chosen to be the pilot for this project in JOR.
Role: Conducted study of HHT software with Manager and finalized it before implementation.

3. Title: Routes Creation (Sun white) ~ Duration: 2003.
Role: Created routes and sub routes for all van team which was not done before.
Professional Enhancement (Training / Courses)
 Microsoft Excel..JOR 2003.
 Time Management. JOR 2004.
 Negotiating Skills (2 Courses).JOR 2002
 Customer Service. UAE 1999.
 Training Program. Cyprus 2000
 Supervising Route Distribution Effectiveness. KSA 2011.
 Sales Techniques. KSA 2012
 Game Plan. Bahreen 2013
Scholastic s
 Diploma of Business Administration, from Science University in year 2000.
 Math: from Amman University college, Jordan in year 1992.
 Business administration :Nicholson University -USA-distance learning
Academic Accolades:
 Conferred with Award of Excellence in Business Administration and Management Project.
 Awarded with Certificate of Distinction in Consumer Behavior.
IT Skills: Conversant with MS-Office, Computer Hardware and Internet Applications
Personal Dossier
Date of Birth : 8th
Aug 1970.
Nationality : Jordanian.
Thanks.