all things about marketing mgt with example

1. MARKETING
MANAGEMENT
- AMAN RAJ
- B.COM CAV 1 YR
- 1631810004
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2. MEANING AND DEFINITION…
 Marketing management signifies an important
functional area of business management responsible
for the flow of goods and services from producers to
the consumers. It is accountable for planning,
organizing, directing, coordinating, motivating and
controlling the marketing activities.
 Marketing management is the management of the
crucial and creative task of delivering consumer
satisfaction and thereby earning profits through
consumer demand.
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3. DEFINITION…
Marketing management is a process of
developing strategies and planning for
product or services, advertising,
promotions, sales to reach desired
customer segment.
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4. OBJECTIVES…
1. To know the needs and wants of customer.
2. To increase the satisfaction of the
consumer.
3. To determined the marketing mix.
4. To create customers.
5. To increase profit.
6. Grow market share.
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5. 7. To increase the goodwill of firm
8. To raise standard of living.
9. Increase sales
10.Build brand awareness.
11. Enter new market internationally or locally.
12.Enhance customer relationship.
13.Improve internal communications
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6. NATURE…
1. Functional area of management.
2. Specialized job.
3. Marketing concept in action.
4. Determination of marketing mix.
i) product
ii) price
iii) place
iv) promotion.
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7. 5. Goal oriented.
6. Create customer for the business.
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8. IMPORTANCE…
1. Marketing helps in transfer, exchange and
movement of goods.
2. Helpful in raising and maintaining the
standard of living of the community.
3. Marketing creates employment.
4. Marketing as a source of income and
revenue.
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9. 5. Marketing acts as a basis for making
decision.
6. Marketing acts as a source of new ideas.
7. Marketing is helpful in development of an
economy.
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10. SLOPE/FUNCTION…
The following are some of the important function
of marketing management :-
1. Assessing the marketing opportunities.
2. Planning marketing activities.
3. Proving effective marketing organization.
4. Actuating by leadership.
5. Motivating the human side.
6. Evaluating and adjusting marketing efforts.
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11. EXAMPLE…
OPPO SMARTPHONE
 oppo entered Indian market in early 2014
 With flagship device oppo N1
 Market share of oppo smartphone’s was 4% in June
2014.
 Oppo needed a strong marketing strategy to stay in
competition
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12. STRATEGIES BY OPPO
CELEBRITY MARKETING STRATEGY.
This helps in brand awareness & brand empowerment.
celebrities are great influencer and can boost up the sale by
gaining the trust of consumer.
 In 2014 the brand ambassadors was
hrithik roshan and sonam Kapoor.
 And now company has pulled off a coup
with Deepika padukone & yuvraj singh as
brand ambassador.
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13. SPONSOR MARKETING STRATEGY
Sponsor marketing helps in reaching large audience.
 Oppo buys team India sponsorship
rights for Rs 1,079 crs.
 Oppo is also a sponsor for
FC Barcelona
 Oppo sponsored colour channel’s
reality TV show ‘BigBoss 8’.
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14. RETAIL MARKETING STRATEGY
 In India there is a low penetration of digital forms of payment
and people trust less on online shopping.
 So oppo gives its retailers a good margin for branding their shop
and recommending oppo smartphone to their customer.
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15. PRODUCT MARKETING STRATEGY
 Oppo are designed with female consumer in mind
 Oppo uses mid-to-high end pricing strategy and product
differentiation to attract consumers.
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16. ONLINE AND OFFLINE MARKETING STRATEGY
 Online marketing through various social media platforms such as
Facebook, twitter etc. Advertising on e-commerce websites.
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17.  Offline marketing like hoardings, newspaper, live promotional shows.
 Vinyl on Delhi metro, Calcutta buses.
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18. IMPACT
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19. PRINCIPLES…
 Following are the principle of marketing
management:
1. Principle of direction.
2. Principle of planning.
3. Principle of organization.
4. Principle of objectivity.
5. Principle of motivation.
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20. 6. Principle of control.
7. Principle of sale promotion.
8. Principle of consumer satisfaction.
9. Principle of research and development.
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21. THANK YOU
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