1. 298 J, Shahrukn e Alam Colony,
Multan.
Cell :0301-7462747
Email: zafargenius@gmail.com
Objective Seeking a challenging position in a prestigious organization where I can use my skills for the
best benefit of my employer.
Experience
SALES DEVELOPMENT OFFICER : Naubahar Bottling Company, Pepsi Cola
Gujranwala
Nov 2011 –Till date
Major Key Job Responsibilities
 As Sales Development Officer, controlling & managing all the transactions with
the distributors, monitoring their accounts, balances & daily transactions.
 Daily Sales plan for all the vehicles.
 Distribution Management for all the brands in the allocated area and maintaining
proper supply by vehicles.
 Maintaining all the products brands & skus availability in the Market.
 Maintaining visibility of all the brands and merchandising of products.
 Responsible for recoveries from distributors, i.e. cash empties and any credits
issued to distributors in short terms or for long terms.
 Formation & verification of distributors’ full & final statements.
 Managing FMCG market size of 1300 outlets.
 Responsible for in time & accurate generation of informational, analytical &
comparative reports.
 Focusing on reports, loading reports, (Daily, MTD, YTD) comparisons in multiple
directions i.e. brands comparison, packs comparison, daily, monthly, periodic &
yearly sales & loading comparisons that are useful for top management for decision
making.
 Maintaining 70% Availability and Market share in assigned area.
 Managing & achieving sales targets / objectives with efficient & effective
management.
 Managing Market. share, sales volume by developing strategies to strengthen the
sales channels.
 Implementing distributor launch policies assigned by Unit Manager.
 Controlling operations of publicity, signage and advertising.
 Coordination with Marketing Services Manager for operations of publicity, signage
and advertising & to install company owned billboards at competitive locations to
avoid rental cost.
 Helping the Unit Manager in designing and implementing sales promotions / brand
launching activities.
Muhammad Zafar Saleem

2. Achievements
 Achieved BOM/POM competitions in 2013 & 2014.
 Achieved All the sales targets and maintained standard 70% Market
share in Assigned Area
 Developed many Urban and Remote areas to uplift the sales and
share of packages and brands.
 Successfully Launched STING (Energy Drink) in Panwan/Chak 5 and
gained Over 90% Market share through proper publicity, signage &
availability.
Education MBA ( Marketing ) 64% BZU Multan 2010
B.Sc 50% BZU Multan 2008
Computer Skills Microsoft Office (World , Excel,Powerpoint)
Personal
Father’s Name : Prof. Muhammad Saleem Shaikh
Date ofBirth : May 28, 1986
NIC #: 36302-6966659-1
SpecialSkills:
 Strong Interpersonal and Negotiation skills
 Ability to work individually and in team.
 Strong Managerial, Analytical and planning skills.
 Good communication, presentation skills and writing skills.
Languagesin
Command English, Urdu,Punjabi.
Reference Available on Demand.