My professional portfolio featuring a selection of my work.

1. ROSALYN HALFORD
07591905856
hello@rosalynhalford.com
graphic designer illustrator print maker

2. From conception to printing, this project was created to find
a new way to promote charitable donations. After researching
other charities and how they gather funding I found that
people are far more likely to give when they get something
in return. So, with that in mind, I created cards for causes:
Ruff Edges. Working alongside Dogs Trust Leeds I designed,
printed and sold cards with all profits going to the charity.
CARDS FOR CAUSES: RUFF EDGES

3. Armadilla are a company who create eco pods to be used
by clientele in a wide range of environments from festivals
to garden spaces. For this branding project I was heavily
inspired by the unique shapes of the pods and used
this to inspire the design. Along with a new brand I also
developed a product booklet and company stationary,
advising the client on which solutions would work best
for them whilst co-ordinating orders with the printer to
organise the most successful outcomes.
ARMADILLA

4. How to be a Woman is a tongue and cheek look into modern day
feminism and acts as a guide to young women looking to understand
feminism and the challenges with being a woman. With this design I
wanted to visually represent the author through the way she presents
herself. The love for old style fashion shows in the Art Nouveau style I
created the design within, the use of green eye shadow which she is a
fan of all aim to represent her through design. The lines that decorate
the book may look natural and beautiful delicate show another side
of her, as you look closer it is revealed to be rough and messy and
untameable. In my way it was a representation that women are not
simply beautiful things to be gawked at but really complex, sometimes
confusing, sometimes messy individuals who represent a real person.
HOW TO BE A WOMAN BOOK COVER

5. An advertisement brief for MOO, who allow businesses to
create their own professional stationary, helping companies
to better grow and promote themselves. I wanted to reflect
this through the use of eye catching illustrations. The process
of a chain reaction best visually describes how MOO can
transform a company from a small business to a successful
one. The style of illustrations I created were a pictorial
representation of MOO’s soft edged and contemporary
branding creating a harmony between text and image.
MOO POSTERS

6. GF Smith approached a group of designers requesting
screen printed images to show off their new range of
ColourPlan papers. These designs were displayed in the
Leeds Print Festival over the course of a week and currently
reside in the GF Smith headquarters.
I was given the colour Factory Yellow, an incredibly bright
and dramatic colour. Inspired by the contemporary collection
of colours on display I created a design which represented a
historical archive. That of the entomology cabinet.
GF SMITH PRINT

7. The main focus for this design was to produce a poster full
of fun and personality. Using hand rendered typography
successfully adds a unique and friendly flair to the finished
design. As the key feature of the quote is based around
a “Land Mermaid” I was certain to illustrate her in a style
which harmonised the styles of type. However, in order
to find an appropriate balance between text and image
I transformed the Land Mermaid design into a pattern,
supporting the uplifting and positive tone of the quote
without distracting the from the typography. The overall
look of the piece creates a personal and positive final
design.
INSPIRATIONAL QUOTE POSTER

8. A brief set by the DBA, Hyperloop was an opportunity to
brand the new era of transport and redesign how people
interacted with public transport. The main concept focused
on the development of a ‘loop’, a wearable band ticket which
linked to an app. As a part of this brief I developed the loop
ticket, ensuring it worked with the brand. I also designed and
illustrated the proposed look for the station environments
and public areas. Through my work I wanted a natural ad
organic feel to prevail through the designs. Within the Loop
I achieved this by employing curves inspired by nature and
within the station I wanted to blur the lines between inside
and out, applying the curved look of the bands to various bits
of architecture used on site.
HYPERLOOP

9. A branding project to create an identity for You be You. An
application which provides support and a social network for
teens and young adults dealing with a variety of issues. From
bullying to sexual identity You be You matches users with
those going through similar problems giving them a safe
space to talk through their issues. For the identity I worked
closely with the UX designer and developed a look which
appeared calming and gentle. The use of blue and soft
edges makes this brand gentle on the eyes yet not distinctly
biased to one specific audience.
YOU BE YOU

10. Smart Grid Consultancy work with businesses to make them
more energy efficient and help reduce their environmental
impact. When approached to create a new brand and
stationary for the company I placed the main emphasis on
the environmental benefits. Employing a touch of green
brings an intentionally eco-friendly feel to the whole design
whilst keeping it strictly within the company guidelines. The
brand as a whole had to fit in with the utilities industry and so
the final design needed a polished and professional finish.
SMART GRID CONSULTANCY

11. Using the existing branding for the Leeds College of Art I
produced a new proposed a new way-finding system to be used
within the college. The whole project was a massive undertaking
not only working with brand restrictions but site restrictions. I
performed a full site analysis and navigational surveys, working
with new and existing students to fully understand the wayfinding
issues people dealt with within the building. From this I developed
a full system, constantly seeking feedback to make sure each sign
clearly and directly communicated what was needed.
LEEDS COLLEGE OF ART WAYFINDING
DESIGN

12. All Work Unless Stated Otherwise is © Rosalyn Halford
THANK YOU!