research into the making our marketing campaign

1. Technical Research

2. Filming: Tips and tricks
Within our adverts we would
like to incorporate a wide
range of different camera
movements. We want to be
able to fully show the clothing
the model is wearing and make
the advert visually stimulating
to watch. This is because our
audience are young fox
thinkers we need to make sure
that they are entertained
throughout to make sure that
they pay attention.

3. Filming; tips and tricks
We want to have tracking shots
within our advert to show the
model moving in the clothing. This
will show that audience different
angles of the clothing we ell as a
brand. Giving them the information
they need visually.
To create the tracking
shots we will use a dolly,
this attaches to the
bottom of the tripod, this
will allow us to move the
camera freely without the
handheld look.

4. Continued,
By having
different angles
in a shot will
allow you as the
director to put
across different
emotions. As we
are creating a
advertisement,
we wont be
using the Dutch
angle.
We will use angles which
will show the outfits off. For
the night video we will use
up close intense shots and
have tracking forward.

5. Before you begin filming
anything you need to make
sure you know what you
need to film. This is why
story boards are created to
make sure that you know
what order you need to
film in, what shot type it is,
the camera
angle/movement. This will
make the process of filming
smoother and quicker. This
will also allow you to show
the model, actors the
composition of what they
have to do.

6. Make sure that you have more than one take of a shot. This will allow you to have shots to choose from and pick the best one. If
there is a mistake in the shot and you have only one take of it, it would mean that you would either 1) go back, re film and waste
editing time, or 2) cut the shot completely and try to find something to replace it. Its better to have too many shots of something,
rather than one shot.

7. Lighting
As we will be filing outside
for one of the adverts, we
need to make sure that
we have the lighting
perfected. This will mean
they will have to be warm
shots, the white balance
will be manually adapted
and changed by us on the
camera. When we are
filming out side we need
to make sure that we are
taking multiple shots of
the model, this means
that if the lighting changes
throughout the day that
we will have takes to
choose from.
As we are shooting
out side we will have
to film the outside
shots over two days,
this will mea that will
will the receive
consistent lighting for
the re-films. To help
with the lighting we
can use reflectors
which will help control
the lighting more.

8. Lighting
When shooting our
model we need to make
sure that we don’t make
her look flat. This will be
most important when we
are shooting our night
time advert. This is
because we will be
needing to use spot lights
on the model because we
want to shoot at night.
This means we will have
to have had practice with
the spot lights. We have
used spot lights within
out GCSE and AS media
course work. But we have
also created prototype
adverts to get more
practice with lighting
editing, using models,
camera movements and
shot types.

9. White balance
We need to make sure that
when we are filming we
want to fix the white
balance manually. This
means that we will have full
control and there will be
continuity with the shots.
We will want the day time
advert to look warm and
summery, this means that
we need to correct the
white balance to make sure
that it looks like this. We
want the shots to look
warm like the picture on the
right. We need to capture
the true colors of our
location.

10. Post production
Before we begin to cut
and edit all of the clips
we need to make sure
that they are all in
order and everything
runs correctly. By
placing them in order
it will allow us to look
at the order of the
clips and if there are
too many of one type
of shot. This will allow
us to look and see
which clips are the
most important to the
marketing campaign
and which ones we
need to re-film.

11. Post filming
We need to make
sure that our video
isn't over visually
stimulating. We want
to keep our videos
simple and ‘clean’.
We want to feature
the mirror effect as
this will give our
marketing campaign
a noticeable effect
when people watch it
and will begin to
recognize the
campaign. By having
too many effects it
will make our brand
look cheap.
For our background
music we have
chosen urban up
beat music. By
having current up to
date music will allow
people to enjoy
watch the advert as
they will get
entertainment out
of the adverts.