Reputation Management Why bother? • You tell me… • Other professionals will research you online. You want to influence what they find. • You need to safeguard your personal brand. • You may want to find a new position one day. • Prospective employees may Google you. • Your daughter may Google you.
QuizMonitoring your brand:• How many of you have Google Alerts set up with your name as the search term?• “Your name” + “your organization”• Search for your name periodically with different search engines: try Bing• You must be vigilant
My Online Profile Searching for Dan…. • Google Search Page One: – Twitter feed – LinkedIn – Facebook – My company (Jennings) – My blog – The Healthcare Marketer – YouTube
My Online Profile Searching for Dan…. • Google Search Page Two: – Google+ – Pinterest – Book Chapter: Thought Leaders on Hospital Marketing – Column for Ragan.com – Paper.li – Ning Community
Your Online Profile The Basic Formula • Comprehensive LinkedIn Profile • Google+ Profile • Twitter Feed • Amazon Profile & Reviews • Host Roundtables & Speak at Conferences • Write • Facebook?
FacebookWhat are your thoughts aboutFacebook? Personal vs. Professional• Who should you friend, and why?• If you “like” or accept friend requests from business associates, then keep the crazy stuff off of your Facebook page.• And check your privacy settings. Always a good idea.• Use good judgment.
Google +• Build Circles – Friends, Colleagues, Healthcare Professionals, etc.• Use the Google+ button to quickly post content. No effort required.• Let people know how to connect with you via other platforms: LinkedIn, Twitter, etc.
LinkedInYour LinkedIn To Do List:• Join relevant groups – demonstrates your connection to the industry• Complete your profile• Keep it updated• Add detail
TwitterHow many of you use Twitter?• I was slow to adopt it.• Try it.• The key is to follow industry hashtags.• Hashtags? #hcmktg #hcsm #aco #pcmh• Start by setting up an account.• Follow some industry thought leaders.• Follow people at peer institutions.
SpeakingSpeaking at Industry Conferences • Thought leadership activity • Resume building • Start with roundtable moderation
WritingWrite One Article Each Year • Publications are starved for content • Start with a white paper • Submission forms and criteria online • 1,200 words
BloggingGreat vehicle for sharing expertise • Not for everyone • Get in the habit • Blog posts are not articles • Be a resource for industry peers • Searchable
In SummaryDo What You Can & Have Fun• Monitor your online profile: Google Alerts, etc.• Update your LinkedIn Profile• Create a Google+ profile• Create an Amazon.com profile, add a favorite business book list, review a book• Start a Twitter account• Host a roundtable discussion at a conference• Make a decision about Facebook• Write an article each year