Take Control of Your Online Reputation

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This is a presentation developed for the 2103 Conference of New England Executive Women in Healthcare.

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Take Control of Your Online Reputation

  1. 1. Hello!Dan Dunlop, JenningsTake Control of Your Online Reputation. Assert Your Brand.
  2. 2. My Wife
  3. 3. Reputation Management Why bother? • You tell me… • Other professionals will research you online. You want to influence what they find. • You need to safeguard your personal brand. • You may want to find a new position one day. • Prospective employees may Google you. • Your daughter may Google you.
  4. 4. Key to Success Learn to Enjoy Profile Building
  5. 5. QuizMonitoring your brand:• How many of you have Google Alerts set up with your name as the search term?• “Your name” + “your organization”• Search for your name periodically with different search engines: try Bing• You must be vigilant
  6. 6. Jill EttoriWhat Can We Learn About Jill?
  7. 7. Jill Ettori www.linkedin.com/pub/jill-ettori/5/47/a43
  8. 8. Jill Ettori
  9. 9. Jill Ettori
  10. 10. Jill Ettori
  11. 11. Catherine Bromberg
  12. 12. Catherine Bromberg
  13. 13. Catherine Bromberg
  14. 14. My Online Profile Searching for Dan
  15. 15. My Online Profile Searching for Dan…. • Google Search Page One: – Twitter feed – LinkedIn – Facebook – My company (Jennings) – My blog – The Healthcare Marketer – YouTube
  16. 16. My Online Profile Searching for Dan…. • Google Search Page Two: – Google+ – Pinterest – Book Chapter: Thought Leaders on Hospital Marketing – Column for Ragan.com – Paper.li – Ning Community
  17. 17. Your Online Profile The Basic Formula • Comprehensive LinkedIn Profile • Google+ Profile • Twitter Feed • Amazon Profile & Reviews • Host Roundtables & Speak at Conferences • Write • Facebook?
  18. 18. FacebookWhat are your thoughts aboutFacebook? Personal vs. Professional• Who should you friend, and why?• If you “like” or accept friend requests from business associates, then keep the crazy stuff off of your Facebook page.• And check your privacy settings. Always a good idea.• Use good judgment.
  19. 19. Google +
  20. 20. Google +
  21. 21. Google +
  22. 22. Google +• Build Circles – Friends, Colleagues, Healthcare Professionals, etc.• Use the Google+ button to quickly post content. No effort required.• Let people know how to connect with you via other platforms: LinkedIn, Twitter, etc.
  23. 23. LinkedInYour LinkedIn To Do List:• Join relevant groups – demonstrates your connection to the industry• Complete your profile• Keep it updated• Add detail
  24. 24. LinkedIn
  25. 25. LinkedIn
  26. 26. LinkedIn
  27. 27. LinkedIn
  28. 28. LinkedIn
  29. 29. LinkedIn
  30. 30. LinkedIn
  31. 31. LinkedIn
  32. 32. LinkedIn
  33. 33. AmazonAmazon Profile & Book Reviews• Great way to add to your online profile• Thought leader activity• To Do: – Create your Amazon profile – Try to do one review each year – Create Lists
  34. 34. Amazon
  35. 35. Amazon
  36. 36. Amazon
  37. 37. Amazon
  38. 38. TwitterHow many of you use Twitter?• I was slow to adopt it.• Try it.• The key is to follow industry hashtags.• Hashtags? #hcmktg #hcsm #aco #pcmh• Start by setting up an account.• Follow some industry thought leaders.• Follow people at peer institutions.
  39. 39. Twitter #pcmh
  40. 40. SpeakingSpeaking at Industry Conferences • Thought leadership activity • Resume building • Start with roundtable moderation
  41. 41. WritingWrite One Article Each Year • Publications are starved for content • Start with a white paper • Submission forms and criteria online • 1,200 words
  42. 42. BloggingGreat vehicle for sharing expertise • Not for everyone • Get in the habit • Blog posts are not articles • Be a resource for industry peers • Searchable
  43. 43. In SummaryDo What You Can & Have Fun• Monitor your online profile: Google Alerts, etc.• Update your LinkedIn Profile• Create a Google+ profile• Create an Amazon.com profile, add a favorite business book list, review a book• Start a Twitter account• Host a roundtable discussion at a conference• Make a decision about Facebook• Write an article each year
  44. 44. Contact Information• Dan Dunlop, Jennings – ddunlop@jenningsco.com – Twitter: @dandunlop & @JenningsHealth – Linkedin: http://www.linkedin.com/in/dandunlop – Blog: http://thehealthcaremarketer.wordpress.com

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