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SOCIAL MEDIA
FOR THE SCARED
Dr Bex Lewis, Digital Fingerprint
http://j.mp/sms-guides
February 2015 for: http://www.girlgui...
Today’s Session
• Introductions
• What is social media?
• Why bother with social media?
• Introducing: social media cultur...
https://twitter.com/drbexl
Let’s “tweet” each other…“Let’s Tweet Each Other”
WHAT IS SOCIAL MEDIA?
Image Credit: Facebook Meme
Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexib...
SOCIAL Media
Don’t look to “PUBLISH” but to
“CONVERSE”
Image Credit: SXC.Hu
http://youtu.be/MpIOClX1jPE
WHY BOTHER?
POSSIBILITIES
Understand the Culture
http://youtu.be/zxpa4dNVd3c
Networks of Networks
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
FEARS
WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
dist...
https://twitter.com/hanelly/status/405754162555944960/photo/1
A moral panic may be
defined as an episode, often
triggered by alarming media
stories and reinforced by
reactive laws and ...
Human Beings
at machines, not
“are machines”
Image Source: Stockfresh
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy (JISC)
“digital literacy defines
those capab...
WHERE?
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
http://www.adweek.com/socialtimes/kids-social-media/496323
7 Essentials for Facebook
1: Personal Profile
2: Write on Walls
3: Pages
https://www.facebook.com/girlguidinguk
Managing Expectations
While we welcome members’ posts,
comments and feedback on Facebook,
Girlguiding is a non-political o...
Facebook Insights
4: Groups
https://www.facebook.com/groups/2247586524/
This is an unofficial group for members of Girlguiding to share ideas & thoughts about anything involved in
Guiding.
Stuck...
5: Events
6: The Like Button
7: Help!
https://www.facebook.com/help
We can see the potential for…
Image Credit: Landingnet.co.uk
10 Essentials for Twitter
1: 140 Characters
https://twitter.com/girlguiding
2: Retweets
Train Tweets
3: Conversation
4: Followers
5: Bio
https://twitter.com/DursleyGuiding
6: #Hashtags
7: Trending Topics
01/02/15: 13:48
8: Favourites
9 : Verification
https://twitter.com/Tanni_GT
10: It’s good for…
• New connections via shared
interests
• Building your “brand”
• Pre/During/Post Event Conversations
• ...
P.S. https://support.twitter.com/articles/14589-how-
to-add-your-phone-via-sms
We can see the potential for…
http://www.adweek.com/socialtimes/kids-social-media/496323
YouTube: “How To…”
https://www.youtube.com/user/girlguiding
http://youtu.be/Z7dLU6fk9QY
http://youtu.be/9Jhd3HXcaEk
http://www.adweek.com/adfreak/infographic-ideal-length-everything-online-
tweets-youtube-videos-160972
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
https://vine.co/v/bTiAYaT2QpD
MOBILE
http://www.slideshare.net/IanSmith22/increasingly-mobilesocialinforgraphic
We can see the potential for…
Blogging
Ideas for Content?
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc)
• Ideas ...
Get Inspired…
Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can yo...
Audio?
https://audioboom.com/drbexl
https://www.pinterest.com/search/pins/?q=Girlguiding&term_meta%5B%5D=Girlg
uiding%7Ctyped
Visual?
http://instagram.com/girlguiding
http://www.wpragency.co.u
k/wp-
content/uploads/2015/01/S
ocialMediaReport.pdf
http://www.snapchat.com
http://www.whatsapp.com
We can see the potential for…
Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
Image Source: RGBStock
Strategy:
Who/When
Who does social media?
Who is YOUR audience?
•Who are you
interested in
reaching/listeni
ng to?
•What ‘problems’
are you seeking
to solve for
the...
Hootsuite
http://www.slideshare.net/drbexl/daily-twitter-workout
Youth Leaders: A Few Thoughts!
• Look for the opportunities for
discussion and connection
• Build into policies about e.g....
Youth Leaders: A Few Thoughts!
• Permissions/Consent
• Seek permissions from parents for
contacting young people via email...
We’re excited by…
What is your ONE
takeaway action?
@drbexl @digitalfprint
Questions?
Social Media for the Scared for @GirlGuiding
Social Media for the Scared for @GirlGuiding
Social Media for the Scared for @GirlGuiding
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Social Media for the Scared for @GirlGuiding

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Social Media for the Scared for @GirlGuiding

  1. 1. SOCIAL MEDIA FOR THE SCARED Dr Bex Lewis, Digital Fingerprint http://j.mp/sms-guides February 2015 for: http://www.girlguiding.org.uk This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. Today’s Session • Introductions • What is social media? • Why bother with social media? • Introducing: social media culture • Why is there so much fear? • Where to Share? The toolbox Opportunities, ethics and etiquette • Facebook • Twitter • YouTube • Blogging • Other • Basic Strategies: Who/When?
  3. 3. https://twitter.com/drbexl
  4. 4. Let’s “tweet” each other…“Let’s Tweet Each Other”
  5. 5. WHAT IS SOCIAL MEDIA?
  6. 6. Image Credit: Facebook Meme
  7. 7. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
  8. 8. SOCIAL Media
  9. 9. Don’t look to “PUBLISH” but to “CONVERSE” Image Credit: SXC.Hu
  10. 10. http://youtu.be/MpIOClX1jPE
  11. 11. WHY BOTHER?
  12. 12. POSSIBILITIES
  13. 13. Understand the Culture
  14. 14. http://youtu.be/zxpa4dNVd3c
  15. 15. Networks of Networks
  16. 16. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  17. 17. FEARS
  18. 18. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  19. 19. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  20. 20. https://twitter.com/hanelly/status/405754162555944960/photo/1
  21. 21. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
  22. 22. Human Beings at machines, not “are machines” Image Source: Stockfresh
  23. 23. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  24. 24. WHERE?
  25. 25. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  26. 26. http://www.adweek.com/socialtimes/kids-social-media/496323
  27. 27. 7 Essentials for Facebook
  28. 28. 1: Personal Profile
  29. 29. 2: Write on Walls
  30. 30. 3: Pages https://www.facebook.com/girlguidinguk
  31. 31. Managing Expectations While we welcome members’ posts, comments and feedback on Facebook, Girlguiding is a non-political organisation and we reserve the right to remove or delete any posts that are of an overtly political nature, that infringe Facebook’s Terms of Service, that are identified as spam, that are designed to cause offence or otherwise detract from the positive experience of the majority of our Facebook users. https://www.facebook.com/girlguidinguk/info?tab=page_info
  32. 32. Facebook Insights
  33. 33. 4: Groups https://www.facebook.com/groups/2247586524/
  34. 34. This is an unofficial group for members of Girlguiding to share ideas & thoughts about anything involved in Guiding. Stuck for game ideas? Looking for a new badge to work through? Got a dilemma in your unit? Come & chat here in the group with fellow Guiders for ideas; any info you need, any questions you’d like to ask, stick them in the group. All we ask is that you try & keep on topic as much as you can. We don’t mind the odd occasional bit of randomness though! Racist, rude & discriminatory posts will be deleted, in line with official Girlguiding recommendations. Please do not post anything that may bring Girlguiding into disrepute. Although we are an unofficial group and not endorsed by Girlguiding, we always want to adhere to official policy within the group, so please keep this in mind before posting. We would particularly like to highlight Girlguiding online policy, which we would like you to think about before posting in the group, particularly with regards to posting pictures. The policy can be found here - https://www.girlguiding.org.uk/members_area__go/running_your_unit/safety/communication__onli ne_safety.aspx (You will need to log into Go! to view the page). If you haven’t already read the pages there, please have a look. When posting pictures of girls, as long as you have written permission from the parents before you put them up and avoid mentioning full names or other information that could reveal their identities, then it is allowed. If admins see anything posted where a child can be identified and no permission is ascertained, info will be deleted. If you want to sell anything in this group keep it Guiding related. We're all badge addicts and happy to see badges being sold on here, old uniform and equipment, anything like that as long as it's Guiding related. Any posts selling stuff not related (ie. not craft/badge/uniform) will be deleted. Repeat offenders will be blocked. People signing up just to advertise their business will likely be deleted. Posts advertising non- Guiding-related businesses will also be deleted. Lots of new people are asking to join, & we try hard to keep spambots & profiles out of the group; it's always possible that someone may slip through the net either way. If you are human(!) & believe we have rejected your request in error, please send us a message & let us know.
  35. 35. 5: Events
  36. 36. 6: The Like Button
  37. 37. 7: Help! https://www.facebook.com/help
  38. 38. We can see the potential for…
  39. 39. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
  40. 40. 1: 140 Characters
  41. 41. https://twitter.com/girlguiding 2: Retweets
  42. 42. Train Tweets 3: Conversation
  43. 43. 4: Followers
  44. 44. 5: Bio https://twitter.com/DursleyGuiding
  45. 45. 6: #Hashtags
  46. 46. 7: Trending Topics 01/02/15: 13:48
  47. 47. 8: Favourites
  48. 48. 9 : Verification https://twitter.com/Tanni_GT
  49. 49. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  50. 50. P.S. https://support.twitter.com/articles/14589-how- to-add-your-phone-via-sms
  51. 51. We can see the potential for…
  52. 52. http://www.adweek.com/socialtimes/kids-social-media/496323
  53. 53. YouTube: “How To…”
  54. 54. https://www.youtube.com/user/girlguiding
  55. 55. http://youtu.be/Z7dLU6fk9QY
  56. 56. http://youtu.be/9Jhd3HXcaEk
  57. 57. http://www.adweek.com/adfreak/infographic-ideal-length-everything-online- tweets-youtube-videos-160972
  58. 58. http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
  59. 59. https://vine.co/v/bTiAYaT2QpD
  60. 60. MOBILE http://www.slideshare.net/IanSmith22/increasingly-mobilesocialinforgraphic
  61. 61. We can see the potential for…
  62. 62. Blogging
  63. 63. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  64. 64. Get Inspired…
  65. 65. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  66. 66. Audio? https://audioboom.com/drbexl
  67. 67. https://www.pinterest.com/search/pins/?q=Girlguiding&term_meta%5B%5D=Girlg uiding%7Ctyped Visual?
  68. 68. http://instagram.com/girlguiding
  69. 69. http://www.wpragency.co.u k/wp- content/uploads/2015/01/S ocialMediaReport.pdf
  70. 70. http://www.snapchat.com
  71. 71. http://www.whatsapp.com
  72. 72. We can see the potential for…
  73. 73. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  74. 74. Image Source: RGBStock Strategy: Who/When
  75. 75. Who does social media?
  76. 76. Who is YOUR audience? •Who are you interested in reaching/listeni ng to? •What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  77. 77. Hootsuite
  78. 78. http://www.slideshare.net/drbexl/daily-twitter-workout
  79. 79. Youth Leaders: A Few Thoughts! • Look for the opportunities for discussion and connection • Build into policies about e.g. dealing with pastoral issues. • Establish accountability procedures, e.g. another leader in Private Message conversations • Ensure your groups understand you can’t give counselling and may have to pass on the information they share if at harm • Define curfews and acceptability of what can be shared – publically or privately Advice from Paul Windo, Urban Saints
  80. 80. Youth Leaders: A Few Thoughts! • Permissions/Consent • Seek permissions from parents for contacting young people via email, mobile or other platform. • Establish consent for the use of photographs for publicity, on group websites, or placing on Facebook. • Consider creating a catchall statement to place upon registration forms, which assumes these permissions unless parents opt-out. • Language • Use clear, unambiguous language, avoiding abbreviations that can be mis-interpreted. For example LOL typically means ‘Laugh Out Loud’, but can also read as ‘Lots of Love’. • Take care how you sign off in communications. Avoid e.g. “luv” or “xxx” Advice from Paul Windo, Urban Saints Image Credit: Stockfresh
  81. 81. We’re excited by…
  82. 82. What is your ONE takeaway action?
  83. 83. @drbexl @digitalfprint Questions?

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