How companies, on a limited budget, can gain more customers and leads on Linkedin, Facebook and Instagram. With little or no Advertising budget. Helping to reduce time, effort and money but increase sales turnover potential. Author: MarkElliott

1. Social Media On A Shoestring
The best

2. 2
WHAT DO I MEAN BY ‘THE BEST’ SOCIAL MEDIA?
• The RIGHT social media channel
• For YOUR audience or target market
• That has content that engages THEM
• Maximises YOUR BUSINESS success

3. A Tiny Bit About Me....
Conductor
Zealout
Analyst
Dad
Surfer
Disruptor
Strategist
Singer
Trainer

4. 4

5. 5

6. Who Are YOUR
CUSTOMERS?
Hint: Be where they ARE!
Who are your customers…really?

7. n Ensure you have a profile (not a CV)
n Research àAnalyse à Repeat
n Have a strategy and stick to it!
n Be methodical – 20 minutes per day
n Specifically target – Persona, industry
n Professional but friendly
n DO NOT sell, sell, sell…..
TIPS FOR
SUCCESS
LinkedIn

8. n DO share, comment and engage
( = Love)
n DO hire a copywriter
(If writing is not your thing)
n Write about topics your customers
will be interested in, not solely about
you, or your company
n Avoid jargon overload
n DO use intro message when inviting
n DO NOT use like Facebook……
FOR EXAMPLE………
TIPS FOR
SUCCESS
LinkedIn

10. LinkedIn BAD Practices

11. LinkedIn GOOD Practice

12. n Patience is essential : Build your
audience
n Ensure your page is pristine
n Groups Vs. Pages
n Cross-channel marketing works well
n Research à Test à Analyse à Repeat
n Have a strategy not a ‘splattergy’
n Quality NOT Quantity – 1 per day = ok
n Relevant TO your audience
n Engage, stimulate, involve your audience
TIPS FOR
SUCCESS
Facebook + Facebook Ads

13. n Images with < 20% Text work best
n Images with people in work best
n Invest in video (shaky or bad ones have the
reverse effect to follow + engagement)
n Video–duration1-3 mins, 75% ‘view time’
n #Tags relevant to content, add to comments
(after posting)
n Schedule within Facebook
n Avoid external links
n Don’t cross-post to Instagram or Twitter
n Advertising is inevitable embrace it
(75% drop in organic posts)
n Don’t BOOST posts!!!
TIPS FOR
SUCCESS
Facebook + Facebook Ads

14. Facebook BAD Practices

15. Facebook BAD Practices

16. Facebook GOOD Practices

17. n Define a strategy before starting
n Ensure your profile ‘sings’ and that the
CTA link is not just to a ‘Home Page’
n Consistently post – Min1x Day
(56% more growth than 1x per week*)
n Visual - Think in terms of single, triples
n Video rules! (live, pre-recorded, stories)
n Research #Tags for posts & follow #Tags
n Tool examples e.g. DisplayPurposes.com
n Max 30 #Tags per post
TIPS FOR
SUCCESS
Instagram+ Instagram Ads

18. n Tag people in posts to grab attention
n Mix up location tags, content tags and @
n Give love – Get love that’s how IG works
n Reach out - DO message people directly
n Re-posting is ok but ensure you credit
n Curate user generated content
n Run competitions, coupons, incentives
n Post at best times of day, week…..
n Adverts CAN help kick start a page and
are run from the Facebook Ad module
n Experiment! Be a bit more free!!!
TIPS FOR
SUCCESS
Instagram+ Instagram Ads

19. Instagram BAD Practices

20. Instagram GOOD Practices

22. Analyse = Save Time & Money

23. https : // g o o . g l / o b K Z A r

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