How to Build a Social Media Strategy That Works 1: Identify Business Goals 2: Set your Marketing Objectives 3: Identify your Audience 4: Study your Competitors ... Elisa Di Pasquale Jobseeker in Dublin

1. Elisa Di Pasquale
Top 7 TIPS to create
a SOCIAL MEDIA STRATEGY
for your START UP

2. 1: Identify Business Goals
Your objective of
increasing leads by
10%-20%-30%...
must be:

3. 1. S pecific
2. M easurable
3. A chievable
4. R ealistic
5. T imely

4. Positive !!!

5. Specific
What exactly do you want to achieve?
The more specific your description, the bigger
the chance you'll get exactly that.
S.M.A.R.T. goal setting clarifies
the difference between
'I want to be a millionaire'
and
'I want to make €50.000 a month for the next ten years by creating
a new software product'.

6. Specific
Questions you may ask yourself when setting your goals
and objectives are:
§ What exactly do I want to achieve?
§ Where?
§ How?
§ When?
§ With whom?
§ What are the conditions and limitations?
§ Why exactly do I want to reach this goal?

7. M easurable
You have to be able to determine
if the goals are reached, the
goals must be sufficiently
measurable. Examples of what
can be measured are eg.
quantity, quality, time and cost.

8. A chievable
Goals should be achievable; they should
stretch you slightly so you feel
challenged, but defined
well enough so that you can achieve
them.
You must possess the appropriate
knowledge,
skills,
and abilities
needed to achieve the goal.

9. R ealistic
“Can it be done ?”.
When the goal is not realistic, it
demotivates you and your employees

10. T imely
Goals should be linked to a
timeframe
that creates a practical sense of
urgency,
the goal should have a timeline
during which the objective is
supposed to be realized.

11. POSITIVE FORM
The negative form can be disempowering
your subconscious mind
reads all statements that you feed it as being positive.
So if you state “I don’t want to be a loser”
your subconscious mind hears “I want to be a loser”.
You have to say
I want to win or
I’m a winner!!!

12. 2: Set your Marketing Objectives
for each channel
You have to set a deadline for achieving the goal
your efforts, resources and attention may be pulled in
correct direction.
you know which primary and secondary social networks you
should focus on.
Ex. increase your likes on your Fan Page on Facebook in November
and
Lead the new audience to your website
in December

13. 3: Identify your Audience
Define your TARGET:
AGE
GENDER
INTERESTS
LOCATIONS…
in the right channel (Linked-in, Facebook, Google+, …)
at the DAY and the TIME that you decided
with a SIMPLE and CLEAR message

14. Your audience is
UNIQUE,
so you need to test and
figure out
the best strategy for your
Company.

15. 4: Study your Competitors
Researching your competitors gives you an idea of
what’s working,
so at first you can MODEL those successful strategies, in
this way you begin to TEST how it works and
then you will create your own contents.
WHAT they write, HOW (humorous, promotional, etc.),
WHEN and how they’re answering to their fans.

16. 5: Create a Content Strategy
There are 3 main components to a successful
social media content strategy:
type of content,
time of posting and
frequency of posting.
6: Allocate Budget and Resources

17. 7: Create your team
Assign Roles
• Who search images and create visual contents
• Who create written content
• Who share posts and manage your community
• Who control post before they will be published
• Who will immediatly edit in case of mistakes?
• Who create and manage your campaign?
• Who will respond during the week-end?

18. Top
Social
Media
mistakes

19. IMAGES

20. HASHTAG
STUDY THE TRENDY HASHTAG
And
CREATE YOUR OWN

21. CALL TO ACTION
ATTENTION!!!
Remember to write at the end of your POSTS
a CALL TO ACTION
A call-to-action (usually abbreviated as CTA) is a text
that prompts your visitors to take action.
The action you want people to take could be anything:
sign up for a newsletter, get a coupon, attend an event,
download an ebook, etc.

22. EDUCATE YOUR AUDIENCE
1. Connect with your audience using empathy (they need to
TRUST IN YOU)
2. Follow your followers on their social accounts, be polite
and sociable, you are still not a Diva
3. In you call to action ask only ONE THING,
One UNIQUE ACTION. (Check it out my video, Sign up for
my newsletter, Download a free ticket, Share with your
friends,...)
ELISA:
IT’S BETTER
GIVING VALUES/
GIFTS
THAN ASKING!!

23. #1: Identify Business Goals
#2: Set your Marketing Objectives
#3: Identify your Audience
#4: Study your Competitors
#5: Create a Content Strategy
#6: Allocate Budget and Resources
#7: Create your team
What you have learned today:

24. WHAT DO YOU HAVE TO DO NOW?!?
Define
§ type of content,
§ time of posting
§ frequency of posting.
§ what you want/like
§ study Competitors

25. HOW I CAN ADD VALUE
TO YOUR COMPANY ???

26. HOW I CAN ADD VALUE
TO YOUR COMPANY ???