Delivered for Academic Purpose Only

1. INFORM CONSULTANCY
GROUP LTD.
332 6 Avenue SE, Calgary, AB
Toward Improved Social
Media Effectiveness
SABA AFTAB, KENZIE HANDFORTH NOEL
& MOSES SERIKI

2. AGENDA
INTRODUCTION
BACKGROUND
PROJECT OBJECTIVES AND SCOPE
EXPANDING THE SCOPE
PROPOSED METHODOLOGY
PROPOSED WORK PROGRAM
PROJECT ORGANIZATION AND STAFFING
TIMING AND COSTS
SUMMARY OF PROJECT DELIVERABLES

3. WHO ARE WE ?
• We are a Knowledge Based Consultancy
Firm

4. WHO IS CBFY?
• Local non-profit organization
• Serves over 11,000 immigrant youth and
families annually
• Helping Calgarians get to “be” Calgarians

5. STATEMENT OF PROBLEM
• Enabling staff to become social media
experts
• Expected outcome of increased community
engagement and exposure

6. WHAT WE ARE DOING FOR CBFY?
 The organization has decided to
obtain consulting services to
help accumulate the required
research to make an
informed/actionable decision as
to how to proceed in creating a
workforce of social media
experts.

7. WHY?
• Social media platforms provide a unique and
interesting way for people to get reliable
information quickly
• Social media marketing is incredibly valuable
to increasing the success of business
operations

8. SUCCESSFUL SOCIAL MEDIA
FEATURES
• Keeping profiles up to date
• Interacting with followers
• Posting stimulating information
• Seeking out new followers

9. PROJECT OBJECTIVE
Consulting Objective
Determine the feasibility of all staff acting as
social media experts and brand ambassadors
in their current roles
Focus Purpose
Make suggestions and create tools to help
CBFY gain more exposure and execute their
mandate

10. PROJECT SCOPE
 Focus on the effectiveness of current
policies and procedures
 Research best practices
 Not including: market survey or
recommendation of hiring an external Social
Media Expert

11. 6 Questions?
 Can we answer the question “Only we”......?
 Can our Culture nurture & sustain a social
media transformation?
 Are we a Conversational Brand/could we
be ?
 Where are our customers/clients and
competitors?
 What is the source of our rich content?
 What does success looks like?

12. OUR ADOPTED METHODOLOGY :
SWOT ANALYSIS

13. GANNT CHART

14. PROJECT SCHEDULE

15. WORK PROGRAM

16. WORK BREAKDOWN STRUCTURE

17. Project Organization & Staffing

18. Timing & Cost
 Fixed Rate $50/hr - Paid Upfront &⅓
Remaining Once Project is Completed
 Total Project Cost $3,550 & Total Hours
Spent on Project 51.5hrs
 Duration of the Project 1 Month

19. Summary of Project Deliverables
 CBFY facing a problem not having a strong
& effective social media marketing platform
 Inform Consultancy Group suggests the
implementation of proper social media
training to transform CBFY’s staff into social
media experts

20. QUESTIONS?