Chuck Goldstone | Strategies and Stories - It's about your story. Getting audiences to listen. Like you. Do what you want. We offer coaching, creative and strategic services to startups. Crafting persuasive, awe-stoking strategies and stories. Helping clients present confidently. Stand out. Expand markets. Get funding. Be successful. Visit www.ChuckGoldstone.com / email: mail "at" ChuckGoldstone.com / 617-738-8889
The accelerator is dramatically different from conventional programs, pinpoint focused on business
strategy and reaching stakeholders and the fundamental and core skills that startups must have.
Content and process are based on more than two decades of work and have produced extraordinary
results for hundreds-upon-hundreds of new and established ventures across the globe.
A SPECIAL INVITATION FROM
I am extending an invitation to you and a select group of
entrepreneurs because your ideas have impressed me and I believe
you will benefit immensely from a unique and groundbreaking
program about to be launched within the month.
We taking applications for the charter cohort for an intensive,
four-week global accelerator program focusing specifically on
strategies and practical tools to engage investment and grow markets
We are opening up to twelve companies that will benefit
significantly from the content, networking, and highly customized,
one-on-one coaching of this program.
COMBINING ACCELERATION AND EXPERT CONSULTING
This program includes in-depth training to equip you with essential skills plus more than five hours of
customized, expert consulting and development. You benefit from industry leaders and experts being
part of your team, to create concepts, strategies, and messaging too often unaffordable or inaccessible to
I am inviting you personally because (1) you are uniquely positioned to benefit from this condensed,
comprehensive program, and (2) you, as participant, will add a great deal to mix.
For this initial cohort, we are both dramatically reducing cost, but also providing even more one-on-
one and professional and strategy resources than the regular program.
I hope you will join us. A more detailed description follows. I would be happy to chat with you to
describe the benefits and show how the small investment will provide a multi-fold return on investment.
Communication is at the core of everything we do and determines whether a venture succeeds or falters.
But it’s more than about creating an elevator pitch, investor and marketing decks, or a website.
It's about strategy: Making certain you have something that the world wants or needs. Knowing who to
reach and how to reach them. Knowing how to adapt and pivot.
It's about story. Informing. Engaging. Making it simple. Clear. Memorable. Why you do what you do. What
you do. Why others should care.
Coming up with a great idea or technology is the
second most important thing you will do.
The most important is…convincing others.
A FOUR-WEEK, ONLINE MASTER CLASS FOR COMMUNICATION,
BUSINESS PLANNING, MARKETING, AND FUNDING
Plus an additional, timely module on
SURVIVAL AND GROWTH IN A TIME OF UNPRECEDENTED CHALLENGE
A DIFFERENT KIND OF ACCELERATOR. FOCUSED AND DEEP
STRATEGY AND STORY
An Indispensable Program for Startups
You'll ﬁnd excellent incubators and accelerators that offer a wide range of new venture skills. Our game-
changing program is not meant to compete or replace, but rather offers a more laser-focused and much
deeper dive into the two most fundamental and vital aspects of entrepreneurship—- the business roadmap
and tactics you develop and the message you craft to move others to action. These are the bloodstream
skills that run through everything you do. Everything.
In this four-week program, you will hone a plan and craft a message, brand, and persona that will ignite the
interest of key stakeholders, deliver a clear and simple message, and sidestep the pitfalls that stymie others.
You'll master the communication and leadership skills practiced by the most successful companies. Under
the guidance of some of the industry's most experienced and respected mentors, you will develop plans,
products, and materials that awe and get others to say, "Tell me more.”
YOU WILL DEVELOP
1. A customized, long-term and short-term business
and communication strategy and ways to adapt and
2. A comprehensive matrix of stakeholders/audiences
and ways to reach them
3. Your CORE STORY: A clear and simple description
of who you and what you do, and how to differentiate from
others your audience may confuse you with
4. A meaningful tagline, a vital one-line grabber, ah-ha
igniting statement, poetically crafted, without vagary,
cliché, or confounding jargon
5. An image and branded look-and-feel that reﬂects
your unique persona
6. An advanced version of the traditional elevator pitch
7. A collection of adaptable templates and content
outlines, covering most major types of presentations
8. Speciﬁc and highly-adaptable decks and demos, for
nearly any stakeholder, including investors, market, early
adopters, strategic partners, and general audiences
9. Adaptable versions of materials for Introductions (Pre-
meeting or instead-of-meeting), Live Pitches, Online
Pitches, In-Session Handout, Summary or Follow-up
10. Impressive delivery skills and pitch guidelines
11. The incentive and conﬁdence to put these skills to
It is hard enough for new ventures to succeed in normal times, let alone when the world
is at standstill, when few are investing, and when we are knee-deep in uncertainty.
How do we make sure that we, and our ventures, survive?
But beyond survival, how do move forward? This may be the ideal time to step back and
assess. To build. Adapt. Fine-tune strategies. Assure they respond to the world as it will be
in the months and years ahead. To mount projects that are necessary, but we did not have
time for in the past. To be ready to leap at full throttle when the fog lifts.
THE PROGRAM INCLUDES
Master Classes on Strategy + Story
Four weeks of live, 2.5 hour webinars, twice per week.
Includes workbook, process guides, exercises, activities.
Individualized, one-on-one coaching, providing reviews,
professional guidance, ideas, insights, encouragement,
and when necessary, tough love.
Principles, Practices, and Process
Principles based more than three decades of experience,
the Best Practices of the most successful companies,
and a step-by-step process with more than a dozen
Professional Production Development Support
A weekly, one-on-one session with Chuck Goldstone,
whose insights and message design have changed the
course of untold numbers of businesses. In addition, the
program offers access to a network of professions in
strategy, writing, design, and production, to help you do it,
or when appropriate, to produce it for you.
Individual and Group Activities
You will work individually and in groups on assignments,
on talent-building exercises and on the development of
your own plans and materials.
Community Building and Access to Mentor Network
You will be part of community of peers and professionals,
beneﬁting from insight of others, including prior attendees,
mentors, entrepreneurs, investors, and authorities.
Access to Additional Experts and Videos
Beyond the master class, you will have access to an ever-
growing library of videos by industry authorities and
thought leaders, covering a broad range of topics.
Pitch Practice ,and Critique, and Pitch Night
You will learn to deliver with conﬁdence. The program will
include a Pitch event, with a panel of experts and prizes,
Additional Online Materials and Follow Up
STRATEGY CONTENT SUPPORT DELIVERY FOLLOW UP
JUST A SMATTERING OF TOPICS
The accelerator focuses on Strategy, Content and Story
Flow, Support Material, and Delivery. Topics include:
• The power of story for startups
• Why traditional pitches are less-than-ineffective
• Navigating the startup white rapids
• Setting your own speciﬁc goals and priorities
• Stakeholders and how to reach them
• Science of persuasion/inﬂuence: How others decide
• Vital presentations and materials you must have
• Content: What to say and not say
• How to write efﬁciently
• Brainstorming and creativity development tools.
• Conveying complexity simply. Making the technical clear
• The importance of image/a unique persona
• Producing standout decks. Avoiding pitfalls
• Guidelines/outlines for nearly any audience
• Four versions of materials you will need
• Rehearsal and self-critique tools
• Delivery skills and attributes of conﬁdent presenters
• Exploiting the Q and A
• Demos: Using them and avoiding common disasters
• Language and business culture
• Finding and nurturing a mentor network
• Using video ands other media and formats
• Awing, inspiring, and moving audiences
• Managing logistics
• Avoiding fatal missteps
• Navigating during a time of turmoil
guiding the ideas
locked inside you.
just telling you what
you ought to do.
For more information about Strategies and Stories and what this
program offers, go to www.chuckgoldstone.com
ABOUT CHUCK GOLDSTONE
Author, communications strategist, entrepreneur, creative catalyst, keynote
speaker, and mentor Chuck Goldstone has helped individuals and
organizations across the planet learn how to tell their story, to be engaging,
clear, and memorable. He developed the strategy and story model adopted by
organizations from startups to global giants, including Pepsi-Cola, Keurig,
IBM, Fidelity, the United States Air Force, and over a thousand others in nearly
every sector. He was founder and CEO of !deaworks | !deaCorporation of
America, New Venture Institute and Chuck Goldstone | Strategies and Stories.
For more than a decade, Chuck was a commentator on public radio's
Marketplace, heard on over 400 stations nationally. He is an author of two
books and an upcoming one on the art and science and the business story.
Serial Entrepreneur, Angel Investor, Startup Advisor
JUST A FEW OF THE MANY TESTIMONIALS
“Chuck has a rare and extraordinary gift to help communicate ideas, concepts and tell stories in a
nutshell. He helps quickly get through the haystack of verbiage to ﬁnd the precious needle…a fabulous
mentor who helps professionals dig into their inner soul to express in a comprehensible and human
way what they are intending to achieve.”
Sue Nabeth Moore and Jason Whitehead
Co-Founders, Customer Success Mastermind
Former SVP Corporate HR, Organization & Leadership
The Walt Disney Company
“I’ve worked with Chuck for two decades. He has the uncanny ability to sift through discussions of
challenges and opportunities and create a compelling story that captures hearts and minds at all levels.”
"For those who say, 'I can't think about doing this until I get funding,’ think again. Presenting the right
story is precisely what you need to GET funding.”
Seth Bauer Advisor and Mentor
"Every startup founder and team member participating in an accelerator program should be required to
take Chuck’s training.”
"If it means changing your schedule to attend, do it."
Executive Director, Richi Social Entrepreneurs
APPLICATION AND CONTACT INFORMATION
Go to https://chuckgoldstone.com/accelerator-application/ or contact us email@example.com
This non-equity program. The initial cohort will
enjoy a reduced launch fee of $1490 for the
program. Price includes $1000 scholarship and
ﬁve hours of consulting services, There is no
Sessions: Mondays and Wednesdays
10:00-12;30 ET US
Start date to be announced.