Using Q&A Relay to bring content, interaction and energy to your event. A case description of how Q&A Relay strengthened the Novozymes Opening the Box Summit.

1. Indblik Inc.
Using Q&A Relay as
the Foundation for a Responsive Summit
Case Organization: Novozymes

2. Indblik Inc
Q&A Relay in brief
What
Q&A Relay is a method and a digital tool where people can ask each other
questions. The process transforms tacit knowledge into tangible data. In
addition, the tool maps communication patterns and relations. This innovative
analysis tool is developed by researcher Pia Lauritzen, PhD. Her work on the
nature of questions and the possibilities inherent in questioning is the
foundation for the method.
How
When the relay kicks off, each participant is given a prompt (“a baton”) by
email to ask a question of a participant they choose themselves. Then the
person receiving the question will answer the question on a digital platform.
All answers are sent directly to the asking participant by email. After
answering the question, the answering person sends off another question to a
person they choose. The external Q&A Relay platform allows for anonymity
and data collection.
Why
Because the method enables you to gather useful and rich data while you also
engage participants in a quick, collaborative and responsive manner.

3. Indblik Inc
Using Q&A Relay in the design of a
large commercial leadership team meeting
Design a valuable
summit for
Novozymes
commercial
leadership team that
engages the 80
participants in a
relevant and
inspiring manner
! Customized summit
design based on input
from participants
! Concrete and relevant
discussions of specific
Novozymes partnering
challenges and
ambitions
! Strong link to
corporate strategy
Client Challenge
Solution
Results
Invite participants to
a Q&A Relay ahead of
the summit by
executing a
“Partnering Relay” on
the topic of the
recently launched
corporate strategy
“Partnering for
Impact”

4. Indblik Inc
Generating content and buzz using Q&A Relay
Workshop 1: Group discussions to explore the
specific data gathered from the relay
Workshop 2: 3 Interactive rooms designed using the
themes that emerged from the relay. Participants
worked in groups of 3 and circulated between 3
different spaces each designed to foster discussion
around a specific theme
Opening the Box Summit
Relay
* Activate the Partnering Relay –questions and
answers circulate for 5 days generating
excitement and relevant content
In preparation for the summit, we will try out something
new. We will run an online Partnering Relay starting this
week. The Relay is a ‘question and answer’ exercise where
we engage with each other on the topic of Partnering for
Impact. We strongly encourage and expect you to engage
with your colleagues in the Relay. All the summit
participants are included in the Relay.
The input from the Partnering Relay will shape the content
of the Opening the Box summit – so we count on all of you
to make your voice heard.
Partnering Relay – your input matters!
Opening the Box participants
Tools:
• Partnering Relay platform - Customized Q&A
Relay system
• Posters and quotes of input from relay
• 3 custom designed interactive spaces:
Museum, Global Tour, Mirror Cabinet
• Workbook – Workshop sessions were
designed to be executed without external
facilitation. Participants had individual
workbooks containing all directions to guide
them through the activities

5. Indblik Inc
Room A – The Museum
Focus on the
internal
perspective.
WHY do you
relate the way
you do in the
Novozymes
Commercial
Leadership
Team, and how
does it affect
your approach
to partnering?

6. Indblik Inc
Room B – Mirror Cabinet
Focus on an
external
perspective.
WHY do you
ask the kind
of questions
you do and
how does it
affect your
ability to
meet the
needs and
expectations
of your
customers?

7. Indblik Inc
Room C – The Global Tour
Focus on an
international
perspective.
HOW do you
perceive part-
nering across
regions? And
how do your
(different) per-
ceptions of
partnering
affect your
ability to think
and behave
globally?

8. Indblik Inc
Feedback from Novozymes
“We found the Q&A Relay to be an engaging
and effective tool when we used it in
connection with a large leadership summit.
The tool gave us a simple way to engage
participants ahead of the event, while, at the
same time, gathering input which we used
to design specific sessions at the summit. At
the summit, it was eye-opening to work
with our question and answer patterns; the
innovative display in the workshop opened
up for important conversations about our
structure, culture and modes of engaging.”
Thomas Videbæk Executive
Vice President Business
Development Novozymes

9. Indblik Inc
Intrigued?
If this case description has sparked your interest and you would like
to discuss with us how you may be able to use Q&A Relay to support
your strategic agenda—then please give us a call.
• Pia Lauritzen: +45 2282 8688 // pl@indblikinc.com
• Marie Mathiesen: +45 2619 6507 // mm@indblikinc.com
www.indblikinc.com/qnarelay
On Indblik Inc.’s website you will also find a very short
film on using Q&A Relay for events:
www.indblikinc.com/qnarelayevent