As we approach the anniversary of September 11, how will you observe the 9/11 National Day of Service? More than 35 million people observed this day last year by helping others, and this year we can inspire even more good by leveraging the full power of pro bono. On July 31, A Billion + Change and our partner at the 9/11 Day of Service held a webinar to share high-impact ways you can engage your employees and give back to nonprofits through pro bono "Done-in-a-Day" marathon sessions.
What Can be Done on 9/11 Day? Unlocking the Potential of Pro Bono "Done-in-a-Day" Service Models
1. Take the Pledge. Get Results. Lead the Change.
What Can be Done on 9/11 Day?
Unlocking the Potential of Pro Bono
"Done-in-a-Day" Service Models
Wednesday, July 31, 2013
1-2:15pm EST
Take the Pledge. Get Results. Lead the Change.
2. Agenda
Welcome and Opening Remarks
Yvonne Siu, Marketing Manager, A Billion + Change
David Paine, Co-Founder, 9/11 Day
Observing 9/11 Day with a Pro Bono Marathon: A Conversation
Jackie Norris, Executive Director, Points of Light Corporate Institute
Jim Payne, Director of Business Development, BOULD
Jill Silliphant, Community Involvement, Deloitte LP
Florencia Spangaro, Director of Stakeholder Engagement and Strategy,
Citi Foundation
Q&A and Closing
3. Webinar Logistics
• All lines will be muted for the presentation portion of
the webinar. They will be un-muted during Q&A at the
end.
• Be sure to mute your computer microphone if you’re
dialing in on a landline, and please do not place the call
on hold
• Use the “chat” pod to share your questions, ideas and
comments
• This session will be recorded
14. Recommended reading:
• 5 Lessons in Corporate Pro Bono: Citi &
Taproot Experiment With a Done-in-a-Day
Model, CSRwire Talkback Blog
• 9/11 Day Employer Toolkits
• HP is Hacking for Humanity, and You Can
Too, A Billion + Change Blog
• On Your Mark! Marathon Models of
Volunteering, A Billion + Change Webinar
• 7 Practices of Effective Volunteer Programs
• Making Pro Bono Work: 8 Proven Models
for Community and Business Impact
• Skills-Based Volunteering: Getting Started
20. Pro Bono: 6-year $110M commitment through 2015
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What we found so far*
Social Impact
• 95% of nonprofit clients cited projects
as extremely or very successful
Client Touch
• 84% of projects resulted in significant
relationship or exposure gains
materially related to new business
efforts
Our People
• 96% found experience a ‘positive
contributor’ to job satisfaction
• 81% cited substantial team-
development gains with new or
existing colleagues
• 79% of participants gained significant
job-relevant skills and 72% of projects
developed material tools, quals, or
substantive training results
What we measure
*Figures based on FY09/FY10 results; projects and data collection
21. June 7th Pilot:
Objectives:
‒ Accelerate solution identification and mobilization for the nonprofit organization
‒ Maximize the potential impact of the proposed pro bono project
‒ Map a clear path toward implementing a desired future state
‒ Use Deloitte expertise, capabilities and tools
‒ Provide development opportunities for our practitioners around project scoping, and
relationship management
7 cities: Atlanta, Boston, Chicago, Los Angeles, New York, San Francisco, and Seattle
19 nonprofit organizations: the majority of nonprofits participating in Scope Coach were in the field
of education
Over 60 nonprofit leaders: participants included CEOs and Executive Directors, CFOs, COOs, Board
Presidents, Development Directors, and Program Directors
Almost 100 Deloitte practitioners: All levels and all service areas were represented across the teams
The majority of nonprofit organizations that participated wok in the field of education and youth
development
The following topics were the most common areas of need:
‒ Marketing
‒ Strategic Planning
‒ Competitive Position
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22. “Thanks so much—we had a great time
working with you all … and are already
plotting our next moves!”
- Asheley Smith, WITS
“A great day! High quality work. It was good
to sit down and focus and nice to be able to
get an outside perspective.”
- Zan Brookshire, Treehouse Board President
"Last year on IMPACT Day I was pulling
weeds and it turns out I'm not very good at
that. So when this opportunity came up to
actually use my skills, I jumped on it!“
- Deloitte practitioner
“I really appreciated the opportunity to apply my
consulting skills to a small startup-like nonprofit,
it was a refreshing change from my day-to-day”
- Deloitte practitioner
“This is THE most impactful thing Deloitte
practitioners can do on IMPACT Day!”
- Deloitte PPD
“I haven’t felt that energized in my job as
I did that day in quite a long time!”
- Nonprofit participant
“It was helpful to have the time to talk through challenges with experienced professionals
outside of our organization. Our group offered a fresh and well rounded perspective. I
appreciate that the members of our group came from various backgrounds and had varying
levels of expertise.”
- Nonprofit participant
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24. Summary
Citi Skills Marathon: done-in-a-day, pro-bono model, which leverages the business
expertise of Citi employees while addressing the critical needs of the NGO
community. Small teams of seasoned Citi professionals are matched to pre-selected
nonprofit organizations to complete a specific time-bound task.
• Launched in 2012 in partnership with the Taproot Foundation
• To date, 5 marathon events have taken place across the U.S.
• Marathon events are linked to a specific theme (e.g. women, veterans,
sustainability)
• “Tasks” align with our community partners’ needs & our core competencies:
financial modeling, cost analysis, succession planning, etc.
• Program results in concrete deliverables at the end of a single day (e.g. excel
file/financial model, PowerPoint presentation/strategy, tagline options)
25. Nonprofit Impact**:
• Increased nonprofit capacity: 96% said that the deliverables
from the event can be implemented; 90% plan to
implement the deliverable and believe it will strengthen
their organization
• Value add: 100% would participate in another event and
100% would recommend the program to an industry peer
Employee Impact**:
• Skill development: 96% found it fulfilling to apply their
existing expertise in a new and different context; 80% of
employees felt that the program enabled them to learn and
develop professional skills (career skills, networking,
leadership experience);
• Pride/team building: 96% said the event made them feel
proud of Citi; 96% felt that their team provided high-quality
support to the nonprofit; 97% would recommend event to
colleagues
The Numbers:
• 35 organizations, 790 hours of service, 158 Citi executives
• Total value of the time donated: $94,800*
Impact
“It was very helpful for our
team to receive unfiltered &
honest feedback from neutral
parties who were solely
interested in helping us to
knot out some thorny issues.”
- NGO Executive Director
“I was able to pull from on-
the-job [banking] experiences
to provide them with the
tools needed to create scale
to a pilot program.”
- Citi Employee
* Based on CECP estimates of $120/hour for mid-level employees
** All participants are asked to complete an online feedback survey after the event.
26. Key Takeaways
• One-day pro-bono model is a great fit for our
organizational structure and aligns to our
‘more than philanthropy’ approach
• Third-party (Taproot) brought invaluable
expertise, particularly in the process of
screening nonprofits for participation
readiness and designing “right-sized” tasks
• Matching skills required by non-profit to
capacity of employees is critical ; don’t be
afraid to say “thanks, but no thanks”
• Model requires precise planning and
logistics – there is no ‘room’ for errors
• Getting the balance right between too much
or too little pre-event preparation is
challenging
• Importance of starting small but planning big
– piloted in the US yet designed for global
marketplace; currently working on
international expansion for Q4 2013
What we have learned
• Partnerships – sourcing partners and
understanding their needs
• Employee Appetite – degree of interest in pro-
bono activity & determining frequency
• Preparation – advance materials and briefing;
scoping the right tasks
• Senior Champion– bringing credibility and
supporting recruitment process
• Impact Measurement – survey tools
• Communication – pre, during and post
Things to consider
27. Observing 9/11 Day with a
Pro Bono Marathon: A Conversation
Moderated by Jackie Norris
Executive Director
Points of Light Corporate Institute
28. Q&A
•Use the “chat ” pod to submit questions or comments
•Or, if you prefer, ask your questions out loud
•To minimize noise during Q&A, please use your phone’s “mute” button
or push “*6” to mute/un-mute your phone
29. Recommended reading and next steps:
• 5 Lessons in Corporate Pro Bono: Citi & Taproot Experiment With a Done-in-a-Day
Model, CSRwire Talkback Blog
• 9/11 Day Employer Toolkits
• HP is Hacking for Humanity, and You Can Too, A Billion + Change Blog
• On Your Mark! Marathon Models of Volunteering, A Billion + Change Webinar
• 7 Practices of Effective Volunteer Programs
• Making Pro Bono Work: 8 Proven Models for Community and Business Impact
• Skills-Based Volunteering: Getting Started
Points of Light Consulting Services: For small and large businesses, across all
industries, we provide flexible consulting services to build or enhance employee
volunteer programs. For more information, please contact Katy Elder, Senior
Director of Training and Consulting at 404-844-5371 or kelder@pointsoflight.org.
30. Thank Your for Joining Us!
For more information, contact:
Jenny Denney Lawson
Executive Director
jlawson@pointsoflight.org
1-202-803-8902
Yvonne Siu
Marketing Manager
ysiu@pointsoflight.org
1-202-803-8898
www.abillionpluschange.org