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Presentation from ECF Europe 2019: https://europe.ecampaigningforum.com In this workshop we will explore the key principles of human centred design and how to apply these to your campaigns for change. We'll look at what it means to build a campaign on empathy to engage new audiences, and use insights from empathetic understanding to spark creative ideas. We'll practice the key principles behind creative collaboration and you'll walk away with a framework and methods you can take home to come up with creative campaign ideas with your own team. Finally we will explore what it means to prototype and test campaign ideas early on. I'm not talking about A/B testing here, rather qualitative testing to ensure you're headed in the right direction from the beginning. This will be a hands on workshop with tools you can use and examples of campaigns that have put this model into practice.