Pleasure, Flow, and Meaning in Design

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Revised and updated talk just for Boston Refresh on August 24, 2011.

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Pleasure, Flow, and Meaning in Design

  1. 1. 1Beyond frustration: Pleasure, Flow, & Dana Chisnell Refresh Boston - Meaning August 2011 in design @danachis #happy
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  3. 3. 3Companiesare creatingremarkable,happy,evenlovableexperiencesevery day
  4. 4. 4What not to do.
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  6. 6. 6
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  10. 10. 10 EN OK C E BR IEN XPERE
  11. 11. 11Usability isn’t just about eliminatingfrustration anymore.
  12. 12. 12If you want users to love your designs,fall in love with your users.
  13. 13. 13 Science of play Lovable Persuasion Behavioral economics Affective engineering Emotional intelligence Hedonics Positive psychology HCI Cognitive psych Behavioral psychUsable Human factors Ergonomics Linguistics
  14. 14. 143 levels of happy experience designPleasure Flow Meaning
  15. 15. 151. Pleasure • Consideration • Anticipation of needs
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  17. 17. 17Houdini’sbirthday
  18. 18. 18Anniversary ofthe Eiffel Tour
  19. 19. 19Matt Groening’sbirthday
  20. 20. 20Swackettextendedforecast
  21. 21. 21
  22. 22. 22TripIt.com
  23. 23. 23Virgin Americahotcellularphone.com
  24. 24. 24Virgin Americasafety video
  25. 25. 25 Virgin America in-flight entertainment systemBloomberg Businessweek
  26. 26. 26 Virgin America in-flight entertainment systemwww.flickr.com/disrupsean
  27. 27. 271. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  28. 28. 28Cautions of Pleasure Habituation Distraction Disruption
  29. 29. 292. Flow • Challenge to skill • Plays on mastery and control
  30. 30. 30Quora
  31. 31. 31Activity of people orquestions you follow
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  34. 34. 34
  35. 35. 35Ommwriter
  36. 36. 36phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  37. 37. 37phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  38. 38. 38phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  39. 39. 39 Things Instapaper TripIt Dropbox Bankinggs
  40. 40. 402. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped
  41. 41. 41Cautions of Flow Could translate as either engagement or frustration User control is key
  42. 42. 423. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
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  44. 44. 44Zipcar.com
  45. 45. 45Zipcar.com
  46. 46. 46LinkedIn
  47. 47. 47Twitter
  48. 48. 48wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  49. 49. 49forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  50. 50. 50Wardrobe Refashion
  51. 51. 51Wardrobe Refashion
  52. 52. 52Kiva.org
  53. 53. 53Kiva.org
  54. 54. 54Kiva.org
  55. 55. 55
  56. 56. 56 Feedbackamong contacts
  57. 57. 57 Tips amongphotographers
  58. 58. 583. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow
  59. 59. 59Cautions of Meaning Must be authentic, genuine
  60. 60. 60Go. Do good things.
  61. 61. 61Creating a remarkableexperienceversus a satisfactory oneis possible
  62. 62. 62How much happiness can youdesign in?
  63. 63. 63PleasureFlowMeaning
  64. 64. 64Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  65. 65. 65Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  66. 66. 66ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148

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