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DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE
MARKETING OF PRODUCT OR SERVICES USING
DIGITAL TECHNOLOGIES, MAINLY ON THE INETRENET,
BUT ALSO INCLUDING MOBILE PHONES, DISPLAY
ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.
IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR
WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
SEO
BLACK HAT
WHITE HAT
GRAY HAT
IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO
THE USAGE OF OPTIMIZATION
STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS
ON A HUMAN AUDIENCE OPPOSED TO SEARCH
ENGINES AND COMPLETELY FOLLOWS SEARCH
ENGINE RULES AND POLICES ALSO CALLED ETHICAL
SEO.
ON Page
OPTIMIZATION
OFF PAGE
OPTIMIZATION
IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO
THE USE OF AGGRESSIVE SEO STRATAGIES,
TECHNIQUES AND TATICS THAT FOCOUS ONLY ON
SEARCH ENGINES AND NOT A HUMAN AUDIENCE,
AND USUALLY DOES NOT OBEY SEARCH ENGINE
GUIDELINES.
IT IS THE COMBINATION OF BLACK HAT SEO AND
WHITE HAT SEO.
2. INDEXES
1.CRAWLER
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING
ALGORITHM
WWW CRAWLER STORE
INDEXES
DATA
BASE
ALGORITHM
SEARCH
ENGINE
INTERFACE
A WEB CRAWLER(also known as a web spider or web
robot) IS A PROGRAM OR AUTOMATED SCRIPT
WHICHH BROWSES THE WORLD WIDE WEB IN A
METHODICAL, AUTOMATED MANAGER. THIS
PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
YOU CAN CHECK THE LAST CRWALING OF THE
YOUR SITE BY USING BELOW URL
cache:www.website.com
COLLECT DATA FROM CRAWLER & STORE IN
DIFFERENT DATABASES BASED ON CONTENT OF
THE PAGES
TOTAL PAGES IN GOOGLE INDEX FROM GIVEN
DOMAINsite:www.website.com
THESE PROGRAMS HELPS SEARCH ENGINES TO
RANK THE PAGES BASED ON SOME CRITERIA
PAGE RANK IS AN ALGORITHM USED BY GOOGLE
SEARCH TO RANK WEBSITES IN THEIR SEARCH
ENGINE RESULTS.
GOOGLE REPLACE NEW UPDATES TO CATCH BAD
WEBSITES
MAJOR GOOGLE
UPDATES1.GOOGLE PANDA
UPDATE2.GOOGLE PENGUIN
UPDATE3.GOOGLE HUMMINGBIRD
UPDATE4.GOOGLE PIGEON
UPDATE5.MOBILE FRIENDLY
UPDATE6.RANK BRAIN
ALGORITHM
www.excelr.com
enquiry@excelr.com
Toll FREE : 1800-212-2120 (India)
0044-203-514-6638 (UK)
006-128-520-3240 (Australia)
001-844-392-3571 (USA)
+2348181496946 (Nigeria)
THANK YOU
CONTACT US

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Digital marketing traininng in hyderabad

  • 1.
  • 2.
  • 3. DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE MARKETING OF PRODUCT OR SERVICES USING DIGITAL TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.
  • 4.
  • 5. IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
  • 7. IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO.
  • 9. IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINE GUIDELINES.
  • 10. IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT SEO.
  • 11.
  • 12. 2. INDEXES 1.CRAWLER 3. ALGORITHM 4. RESULT PAGE 5. SPAM FIGHTING ALGORITHM
  • 14. A WEB CRAWLER(also known as a web spider or web robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
  • 15. YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE BY USING BELOW URL cache:www.website.com
  • 16. COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT DATABASES BASED ON CONTENT OF THE PAGES
  • 17. TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAINsite:www.website.com
  • 18. THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE PAGES BASED ON SOME CRITERIA PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.
  • 19. GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES MAJOR GOOGLE UPDATES1.GOOGLE PANDA UPDATE2.GOOGLE PENGUIN UPDATE3.GOOGLE HUMMINGBIRD UPDATE4.GOOGLE PIGEON UPDATE5.MOBILE FRIENDLY UPDATE6.RANK BRAIN ALGORITHM
  • 20. www.excelr.com enquiry@excelr.com Toll FREE : 1800-212-2120 (India) 0044-203-514-6638 (UK) 006-128-520-3240 (Australia) 001-844-392-3571 (USA) +2348181496946 (Nigeria) THANK YOU CONTACT US