Recruitment Marketing agencies make great creative partners, but should they hold the keys to your technology? How to tell if your agency is a good partner or taking advantage of you.

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#RecruitingTech
@SmashFly @MattCharney

3. © 2016 SmashFly Technologies3 3© 2017 SmashFly Technologies
Executive Editor & Head of Content
Recruiting Daily
@MattCharney

4. © 2016 SmashFly Technologies4 4© 2017 SmashFly Technologies 4
Should You Dump Your
Agency?
#RecruitingTech

5. © 2016 SmashFly Technologies5 5© 2017 SmashFly Technologies
24%
32%
5.6%
48%
Projected YoY increase in
marketing spend, 2017
Source: Glassdoor, Constellation
Employers planning to
hire more recruiters in
the next year.
Source: SHRM, Social Media Today
Projected YoY increase in total
recruitment marketing spend, 2017
Employers planning
increase in overall hiring
in next year.
#RecruitingTech

6. © 2016 SmashFly Technologies6 6© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

7. © 2016 SmashFly Technologies7 7© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

8. © 2016 SmashFly Technologies8 8© 2017 SmashFly Technologies
Job
Boards/Advertising
Recruitment
Agency Costs
Recruiting Tools (e.g.
sourcing, screening,
ATS, CRM)
Employee Referral
Program
Recruiting Events
Employer Branding
Other
30%
22%17%
9%
8%
8%
8%
Source: Hunt Scanlon
#RecruitingTech

9. © 2016 SmashFly Technologies9 9© 2017 SmashFly Technologies
$11.4 billion
$48 billion
Source: Lambay Consulting, Bersin by Deloitte
Projected 2017 Annual Recruitment Spend
Projected 2017 Annual Recruitment Ad Spend
#RecruitingTech

10. © 2016 SmashFly Technologies10 10© 2017 SmashFly Technologies
57% 35% 27% 27% 23%
Competition for Talent
Limited
Budget
Small
Recruiting Team
Workforce
Planning
High Turnover
Employers report competitive differentiation is their biggest
obstacle for acquiring top talent in 2017
Source: Gallup Annual Hiring Survey
#RecruitingTech

11. © 2016 SmashFly Technologies11 11© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

12. © 2016 SmashFly Technologies12 12© 2017 SmashFly Technologies© 2017 SmashFly Technologies
J Walter
Thompson Inside Hodes
(sold)
#RecruitingTech

13. © 2016 SmashFly Technologies13 13© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

14. © 2016 SmashFly Technologies14 14© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

15. © 2016 SmashFly Technologies15 15© 2017 SmashFly Technologies 15#RecruitingTech

16. © 2016 SmashFly Technologies16 16© 2017 SmashFly Technologies 16#RecruitingTech

17. © 2016 SmashFly Technologies17 17© 2017 SmashFly Technologies 17#RecruitingTech

18. © 2016 SmashFly Technologies18 18© 2017 SmashFly Technologies 18#RecruitingTech

19. © 2016 SmashFly Technologies19 19© 2017 SmashFly Technologies 19#RecruitingTech

20. © 2016 SmashFly Technologies20 20© 2017 SmashFly Technologies 20#RecruitingTech

21. © 2016 SmashFly Technologies21 21© 2017 SmashFly Technologies
• Reporting happens in real time, not on their time
• They focus on conversion, not vanity metrics
• You can always access your data
• They nurture and develop leads through targeting and segmenting
• They test and optimize instead of trying to own and spin results
#RecruitingTech

22. © 2016 SmashFly Technologies22 22© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech

23. © 2016 SmashFly Technologies23 23© 2017 SmashFly Technologies
• The product goes beyond the application
and develop candidates instead of just
generating leads
• You have full visibility into what’s working,
what’s not and what you should change
• They’re true partners and push best
practices instead of product
• You know what you’re paying for
• The product UI/UX is better than MS DOS
#RecruitingTech

24. 2424#RecruitingTech