Should You Break Up With Your Recruitment Marketing Agency?
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Here are 5 signs you should probably end things with your agency.
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Should You Break Up With Your Recruitment Marketing Agency?
- 1. 11 Presented by: 5 Signs It’s Time To Dump Your Recruitment Marketing Agency.
- 2. 22 Today’s Presenter. Matt Charney Executive Editor & Head of Content, Recruiting Daily
- 3. © 2016 SmashFly Technologies3 33 Should You Dump Your Agency?
- 4. © 2016 SmashFly Technologies4 4 24% 32% Source: Glassdoor, Constellation Projected YoY increase in marketing spend, 2017. Employers planning to hire more recruiters in the next year. 5.6% 48% Source: SHRM, Social Media Today Projected YoY increase in total recruitment marketing spend, 2017. Employers planning increase in overall hiring in next year.
- 5. © 2016 SmashFly Technologies5 5
- 6. © 2016 SmashFly Technologies6 6
- 7. © 2016 SmashFly Technologies7 7 Source: Hunt Scanlon
- 8. © 2016 SmashFly Technologies8 8 $11.4 billion. $48 billion. Source: Lambay Consulting, Bersin by Deloitte Projected 2017 Annual Recruitment Ad Spend Projected 2017 Annual Recruitment Spend
- 9. © 2016 SmashFly Technologies9 9 Employers report competitive differentiation is their biggest obstacle for acquiring top talent in 2017 (source: Gallup Annual Hiring Survey)
- 10. © 2016 SmashFly Technologies10 10
- 11. © 2016 SmashFly Technologies11 11 J Walter Thompson Inside Hodes (sold Top Digital Ad Networks Top 10 include Deloitte, IBM & Accenture, all of whom also have strategic HR advisory services.
- 12. © 2016 SmashFly Technologies12 12 If recruiting really is marketing, agencies don’t have it figured out, either.
- 13. © 2016 SmashFly Technologies13 13
- 14. 1414 5 Ways To Tell If You Should Finally Break Up With Your Agency. Breaking Up is Hard to Do.
- 15. © 2016 SmashFly Technologies15 1515 Sign #1: They’re just not that into you.
- 16. © 2016 SmashFly Technologies16 1616 Sign #2: They’re hiding something.
- 17. © 2016 SmashFly Technologies17 1717 Sign #3: They’re using you for money.
- 18. © 2016 SmashFly Technologies18 1818 Sign #4: They make money off of technology and are not vendor agnostic.
- 19. © 2016 SmashFly Technologies19 1919 Sign #5: Things just aren’t the same as before in your relationship.
- 20. © 2016 SmashFly Technologies20 2020 Things every good agency does 1. Reporting happens in real time, not on their time. 2. They focus on conversion, not vanity metrics. 3. You can always access your data. 4. They nurture and develop leads through targeting & segmenting. 5. They test and optimize instead of trying to own and spin results.
- 22. © 2016 SmashFly Technologies22 2222 Treat yourself: A SaaS Shopping List. 1. The product goes beyond the application and develops candidates instead of just generating leads. 2. You have full visibility into what’s working, what’s not and what you should change. 3. They’re true partners and push best practices instead of product. 4. You know what you’re paying for. 5. The product UI/UX is better than MS DOS.
- 23. 2323 For more, visit Smashfly.com. Unlike your agency, they don’t suck.
Editor's Notes
- Talking points: Agencies aren’t inherently bad. They can be great at creative, media buying and strategy. But if your recruitment marketing agency is also your technology provider, it’s time to asses the value they’re bringing to you. It’s likely they’re holding you back. They hold the keys to everything – your technology, your brand assets, your career site, your leads and your data. And that’s risky. This type of dependency on an agency is bad. Would you rather learn how to fish and do it yourself, or rely on someone else to fish for you?
- 1.6 billion in new VC dollar flow in 2016 (Crunchbase); $14 billion annual estimated market for HR tech (global)
- Talking Points: Agency clients are starting to recognize the lack of value agencies are providing. Take P&G for example (refer to article about P&G reviewing all agency contracts in 2017 to bring transparency to the media supply chain) P&G and others are recognizing the dependency on an agency is bad. You’re not alone here. It’s critical to evaluate your agency for the value they’re providing to you and your organization.
- 1.6 billion in new VC dollar flow in 2016 (Crunchbase); $14 billion annual estimated market for HR tech (global)
- Talking Points: Agency clients are starting to recognize the lack of value agencies are providing. Take P&G for example (refer to article about P&G reviewing all agency contracts in 2017 to bring transparency to the media supply chain) P&G and others are recognizing the dependency on an agency is bad. You’re not alone here. It’s critical to evaluate your agency for the value they’re providing to you and your organization.
- Talking Points: So you’ve decided you want to break up with your RM agency. You’ve realized they’re the wrong partner for technology. But now what? It’s time to start evaluating technology that is going to truly support your strategy.