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1Copyright 2017, Advanced-HR Inc., All Rights Reserved. 1Copyright 2017, Advanced-HR Inc., All Rights Reserved.
www.advanced-HR.com
info@advanced-hr.com
By: Dee DiPietro
CEO, Advanced-HR, Inc.
Private Company
COMPENSATION
PLANNING:
5 Essential Steps
2Copyright 2017, Advanced-HR Inc., All Rights Reserved. 2Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Gather
information &
structure
organization
Conduct a
preliminary
executive
review
Meet with
department
heads
Build your
compensation
program
Finalize the
compensation
plan
3Copyright 2017, Advanced-HR Inc., All Rights Reserved. 3Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Gather Information &
Structure Organization
4Copyright 2017, Advanced-HR Inc., All Rights Reserved. 4Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Accurate data comparisons, hiring projections,
and company hierarchy are critical for a
successful and affordable compensation plan.
WORKFORCE HIERARCHYDATA
5Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: Private company base
salaries are determined by specific
labor market competition for top
talent, not just market data.
6Copyright 2017, Advanced-HR Inc., All Rights Reserved.
25th
50th
100th
75th
$145K - $170K
Public Company
Labor Market Data
$175K - $200K
Apple, Facebook,
Amazon, LinkedIn
Estimated at the 75th to
100th ++ Percentile
$190K - $225K
Google
Estimated at the 95th to
100th ++++ Percentile
Market Data Percentile
Mid-level Engineer’s Base Salary (>8 years experience)
Q3 ’17 Private Company
Median Base Salary 3% higher
than Public Company Data
7Copyright 2017, Advanced-HR Inc., All Rights Reserved. 7Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Conduct a Preliminary
Executive Review
8Copyright 2017, Advanced-HR Inc., All Rights Reserved. 8Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Present preliminary market analysis and
discuss high-level topics to align expectations
for company compensation strategy:
1. DATA USAGE
2. COMPANY OWNERSHIP
3. EXECUTIVE COMPENSATION
4. STAFF COMPENSATION
5. HIRING PROJECTIONS
6. LOGISTICS &ADMINISTRATION
9Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: When significant equity is
not offered, compare staff-level cash
compensation to public company
data to remain competitive in the
broader labor market.
10Copyright 2017, Advanced-HR Inc., All Rights Reserved. 10Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Meet with the
Department Heads
11Copyright 2017, Advanced-HR Inc., All Rights Reserved. 11Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Review employees with the head of each
department to assess function, identify key
talent, and make necessary adjustments:
1. JOB FAMILY SELECTION
2. EMPLOYEE LEVEL
3. CRITICAL SKILLS
4. MARKET POSITION
12Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: If your company values
product like engineering, use the
same pay ranges, despite differences
in market data.
13Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: If QA is integral to your
company’s development process,
consider paying with the same
ranges as the development team.
14Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: If data is scant, use
ranges from other departments based
on value relative to your company.
15Copyright 2017, Advanced-HR Inc., All Rights Reserved. 15Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Build your
Compensation Program
16Copyright 2017, Advanced-HR Inc., All Rights Reserved. 16Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Create company ranges to develop a market
strategy and smooth erratic or flawed data.
17Copyright 2017, Advanced-HR Inc., All Rights Reserved. 17Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Staff-level ranges are generally constructed with
~10% differentials between midpoints. Combine
or link ranges to create as few as possible.
EXECUTIVE TECHNICAL BUSINESS SALES
$
18Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: Some companies forgo a
bonus plan and increase salary
ranges to address total target pay.
19Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: Consider using the same
equity ranges across all departments
for employees in a single country.
20Copyright 2017, Advanced-HR Inc., All Rights Reserved. 20Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Finalize your
Compensation Plan
21Copyright 2017, Advanced-HR Inc., All Rights Reserved. 21Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Present high-level overview including budgets,
strategies and messaging for approval from
the necessary parties:
1. PROJECT OVERVIEW
2. EXECUTIVE BUY-IN
3. BOARD OF DIRECTOR APPROVAL
22Copyright 2017, Advanced-HR Inc., All Rights Reserved.
PRO TIP: Include a statement about
strategic market position and targets
for pay and equity, including refresh.
23Copyright 2017, Advanced-HR Inc., All Rights Reserved. 23Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Staff compensation recommendations based
on market analysis and proposed strategy:
• RETENTION / PERFORMANCE STRATEGY PROGRAM
• CASH NEEDED FOR MERIT, ADJUSTMENT, & BONUS
• EQUITY NEEDED FOR REFRESH & ADJUSTMENTS
24Copyright 2017, Advanced-HR Inc., All Rights Reserved. 24Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Executive compensation recommendations
based on market analysis and proposed strategy:
• SALARY INCREASES & BONUSES
• EQUITY ADJUSTMENTS & RETENTION GRANTS
• CEO COMPENSATION
25Copyright 2017, Advanced-HR Inc., All Rights Reserved. 25Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Detailed option pool needs for both current
employees and hiring projections:
• TOTAL ESTIMATED OPTIONS REQUIRED
• NECESSARY OPTION POOL INCREASE
• RESULTANT EMPLOYEE OWNERSHIP
26Copyright 2017, Advanced-HR Inc., All Rights Reserved. 26Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Start on your next
compensation cycle.
27Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Want help? Option Driver is a platform
designed specifically to guide startups through
each step of a successful compensation plan.
ANALYZE BUDGETBUILDINPUT REPORT
28Copyright 2017, Advanced-HR Inc., All Rights Reserved. 28Copyright 2017, Advanced-HR Inc., All Rights Reserved.
Compensation plans without the consulting cost.
With Option Driver’s automated leveling, you’ll spend time on your
analysis and planning, not data entry. Integrated market data provides
custom data sets based on employee location, level and job family.
Then build a plan tailored to your company strategy and affordability.
Get and keep the right employees for less than others charge for data.
FROMResources
Collaborative data, all levels and job families for free.
Option Impact is the largest private company database with
over 2300 current participating companies. We aggregate both
cash and equity compensation data to provide the most
accurate dataset specific to private, venture-backed companies.
Why pay when you can access for $0?

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Private Company Compensation Planning: 5 Essential Steps

  • 1. 1Copyright 2017, Advanced-HR Inc., All Rights Reserved. 1Copyright 2017, Advanced-HR Inc., All Rights Reserved. www.advanced-HR.com info@advanced-hr.com By: Dee DiPietro CEO, Advanced-HR, Inc. Private Company COMPENSATION PLANNING: 5 Essential Steps
  • 2. 2Copyright 2017, Advanced-HR Inc., All Rights Reserved. 2Copyright 2017, Advanced-HR Inc., All Rights Reserved. Gather information & structure organization Conduct a preliminary executive review Meet with department heads Build your compensation program Finalize the compensation plan
  • 3. 3Copyright 2017, Advanced-HR Inc., All Rights Reserved. 3Copyright 2017, Advanced-HR Inc., All Rights Reserved. Gather Information & Structure Organization
  • 4. 4Copyright 2017, Advanced-HR Inc., All Rights Reserved. 4Copyright 2017, Advanced-HR Inc., All Rights Reserved. Accurate data comparisons, hiring projections, and company hierarchy are critical for a successful and affordable compensation plan. WORKFORCE HIERARCHYDATA
  • 5. 5Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: Private company base salaries are determined by specific labor market competition for top talent, not just market data.
  • 6. 6Copyright 2017, Advanced-HR Inc., All Rights Reserved. 25th 50th 100th 75th $145K - $170K Public Company Labor Market Data $175K - $200K Apple, Facebook, Amazon, LinkedIn Estimated at the 75th to 100th ++ Percentile $190K - $225K Google Estimated at the 95th to 100th ++++ Percentile Market Data Percentile Mid-level Engineer’s Base Salary (>8 years experience) Q3 ’17 Private Company Median Base Salary 3% higher than Public Company Data
  • 7. 7Copyright 2017, Advanced-HR Inc., All Rights Reserved. 7Copyright 2017, Advanced-HR Inc., All Rights Reserved. Conduct a Preliminary Executive Review
  • 8. 8Copyright 2017, Advanced-HR Inc., All Rights Reserved. 8Copyright 2017, Advanced-HR Inc., All Rights Reserved. Present preliminary market analysis and discuss high-level topics to align expectations for company compensation strategy: 1. DATA USAGE 2. COMPANY OWNERSHIP 3. EXECUTIVE COMPENSATION 4. STAFF COMPENSATION 5. HIRING PROJECTIONS 6. LOGISTICS &ADMINISTRATION
  • 9. 9Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: When significant equity is not offered, compare staff-level cash compensation to public company data to remain competitive in the broader labor market.
  • 10. 10Copyright 2017, Advanced-HR Inc., All Rights Reserved. 10Copyright 2017, Advanced-HR Inc., All Rights Reserved. Meet with the Department Heads
  • 11. 11Copyright 2017, Advanced-HR Inc., All Rights Reserved. 11Copyright 2017, Advanced-HR Inc., All Rights Reserved. Review employees with the head of each department to assess function, identify key talent, and make necessary adjustments: 1. JOB FAMILY SELECTION 2. EMPLOYEE LEVEL 3. CRITICAL SKILLS 4. MARKET POSITION
  • 12. 12Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: If your company values product like engineering, use the same pay ranges, despite differences in market data.
  • 13. 13Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: If QA is integral to your company’s development process, consider paying with the same ranges as the development team.
  • 14. 14Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: If data is scant, use ranges from other departments based on value relative to your company.
  • 15. 15Copyright 2017, Advanced-HR Inc., All Rights Reserved. 15Copyright 2017, Advanced-HR Inc., All Rights Reserved. Build your Compensation Program
  • 16. 16Copyright 2017, Advanced-HR Inc., All Rights Reserved. 16Copyright 2017, Advanced-HR Inc., All Rights Reserved. Create company ranges to develop a market strategy and smooth erratic or flawed data.
  • 17. 17Copyright 2017, Advanced-HR Inc., All Rights Reserved. 17Copyright 2017, Advanced-HR Inc., All Rights Reserved. Staff-level ranges are generally constructed with ~10% differentials between midpoints. Combine or link ranges to create as few as possible. EXECUTIVE TECHNICAL BUSINESS SALES $
  • 18. 18Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: Some companies forgo a bonus plan and increase salary ranges to address total target pay.
  • 19. 19Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: Consider using the same equity ranges across all departments for employees in a single country.
  • 20. 20Copyright 2017, Advanced-HR Inc., All Rights Reserved. 20Copyright 2017, Advanced-HR Inc., All Rights Reserved. Finalize your Compensation Plan
  • 21. 21Copyright 2017, Advanced-HR Inc., All Rights Reserved. 21Copyright 2017, Advanced-HR Inc., All Rights Reserved. Present high-level overview including budgets, strategies and messaging for approval from the necessary parties: 1. PROJECT OVERVIEW 2. EXECUTIVE BUY-IN 3. BOARD OF DIRECTOR APPROVAL
  • 22. 22Copyright 2017, Advanced-HR Inc., All Rights Reserved. PRO TIP: Include a statement about strategic market position and targets for pay and equity, including refresh.
  • 23. 23Copyright 2017, Advanced-HR Inc., All Rights Reserved. 23Copyright 2017, Advanced-HR Inc., All Rights Reserved. Staff compensation recommendations based on market analysis and proposed strategy: • RETENTION / PERFORMANCE STRATEGY PROGRAM • CASH NEEDED FOR MERIT, ADJUSTMENT, & BONUS • EQUITY NEEDED FOR REFRESH & ADJUSTMENTS
  • 24. 24Copyright 2017, Advanced-HR Inc., All Rights Reserved. 24Copyright 2017, Advanced-HR Inc., All Rights Reserved. Executive compensation recommendations based on market analysis and proposed strategy: • SALARY INCREASES & BONUSES • EQUITY ADJUSTMENTS & RETENTION GRANTS • CEO COMPENSATION
  • 25. 25Copyright 2017, Advanced-HR Inc., All Rights Reserved. 25Copyright 2017, Advanced-HR Inc., All Rights Reserved. Detailed option pool needs for both current employees and hiring projections: • TOTAL ESTIMATED OPTIONS REQUIRED • NECESSARY OPTION POOL INCREASE • RESULTANT EMPLOYEE OWNERSHIP
  • 26. 26Copyright 2017, Advanced-HR Inc., All Rights Reserved. 26Copyright 2017, Advanced-HR Inc., All Rights Reserved. Start on your next compensation cycle.
  • 27. 27Copyright 2017, Advanced-HR Inc., All Rights Reserved. Want help? Option Driver is a platform designed specifically to guide startups through each step of a successful compensation plan. ANALYZE BUDGETBUILDINPUT REPORT
  • 28. 28Copyright 2017, Advanced-HR Inc., All Rights Reserved. 28Copyright 2017, Advanced-HR Inc., All Rights Reserved. Compensation plans without the consulting cost. With Option Driver’s automated leveling, you’ll spend time on your analysis and planning, not data entry. Integrated market data provides custom data sets based on employee location, level and job family. Then build a plan tailored to your company strategy and affordability. Get and keep the right employees for less than others charge for data. FROMResources Collaborative data, all levels and job families for free. Option Impact is the largest private company database with over 2300 current participating companies. We aggregate both cash and equity compensation data to provide the most accurate dataset specific to private, venture-backed companies. Why pay when you can access for $0?