The document summarizes a presentation about how to close candidates faster and navigate counter offers. It discusses examining the new normal job search experience, authenticating an employer brand with real employee stories and perspectives rather than marketing, and using data to improve the candidate experience and overcome counter offers. The presentation examines understanding candidates and how the interview process compares, and helps understand how a company compares to others on candidate experience and time to hire. It recommends researching the company and competitors, walking through the candidate experience, and identifying and sharing best practices.

1. How to Close Candidates Faster and
Navigate Counter Offers

2. Your Presenter
Kira Federer
Product Marketing Manager
at Glassdoor
Twitter: @KiraFederer

4. comScore, December 2015
With more than 30 million unique monthly
visitors, Glassdoor is the fastest-growing
job site in the U.S. compared to LinkedIn,
Indeed, Monster and CareerBuilder.

5. About Glassdoor:
• 500K+ companies
• 11M pieces of content
• Community of
30M monthly visitors
Glassdoor Insights, 2015

6. agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

8. Job seekers use on average
before applying for a job
Inavero, 2015
Consumers visit at least
before making a purchase
Retailing Today, 2013
and look at
Inavero, 2015
Job Search Experience Has Changed

9. Source: Edelman Global Trust Barometer Survey, 2015

10. Glassdoor Research, 2015

11. Harris Interactive Survey for Glassdoor, 2014
MRI Network Recruiter Sentiment Survey, 2015

12. agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

14. what makes it an attractive place to work
compensation
benefits
mission, vision, values
basic company info
Glassdoor Member Survey, 2014
1
2
3
4
5

15. • Marketing jargon
• Stock photos
• A real view into your organization
• Consistency across channels
• Employee stories and perspective
They DON’T want to see: They DO want to see:

16. Glassdoor U.S. Site Survey, January 2016

17. agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

19. Who are they? Where are they located? What sources?
Understanding Your Candidates
Top Job Titles Top Locations Candidate Source

21. How Your Interview Process Compares
What are they saying about your
application and interview experience?
Who are the candidates you’re
winning & losing?
Interview Review Highlights
Acceptance Rate
Job Title

23. Candidate Experience and Time-to-Hire Comparison
A B C D

24. Understand How Your Company Compares to Others
A B C D

26. Research your company and competitors
Walk through your candidate experience

27. Identify departments, locations or hiring
managers who create great candidate experiences
Educate and train peers on best practices

29. kira.federer@glassdoor.com
@KiraFederer
Kira Federer
Product Marketing Manager