Working in developer relations or developer marketing requires outreach professionals to connect with our audiences as humans as well as representatives of our products. This talk was the opening keynote at DevRelCon London, 2016.

1. @jesslynnrose
The Duty of
Authenticity
Devrelcon London 2016
Jess Rose

2. @jesslynnrose

3. @jesslynnrose

4. @jesslynnrose
Authenticity

5. @jesslynnrose
1:1 or 1:many
exchanges that feel
real and hold value

6. @jesslynnrose

7. @jesslynnrose
Does it scale?

8. @jesslynnrose
How can we measure
it?

9. @jesslynnrose
Humans can’t scale
and retain
authenticity.

10. @jesslynnrose
You can only
measure authenticity
by documenting
failures.

11. @jesslynnrose
If real human
exchanges didn’t
matter, we wouldn’t
have jobs.

12. @jesslynnrose
Unscientific
polling time…

13. @jesslynnrose@jesslynnrose

14. @jesslynnrose
How can we do more real
things?

15. @jesslynnrose
Listen more.

16. @jesslynnrose
We’re here to listen to
our communities and
users and speak for
them.

17. @jesslynnrose
Do less.

18. @jesslynnrose
You need space to
take care of yourself
to care for others in
real ways.

19. @jesslynnrose
Slow down.

20. @jesslynnrose
Give people the time
their viewpoints
deserve.

21. @jesslynnrose
Focus on things that
matter.

22. @jesslynnrose
Your company has a
values statement.
You need one too.

23. @jesslynnrose
Compromise knowingly.

24. @jesslynnrose

25. @jesslynnrose
Be aware as you
balance your
professional image
with yourself.

26. @jesslynnrose
Frame your work as
service.

27. @jesslynnrose
Serving communities
and a better version
of our industry is the
best we can do.

28. @jesslynnrose
Keep things in
perspective.

29. @jesslynnrose
Our jobs are
fantastic*.

30. @jesslynnrose
*Overall. Work in outreach can also be
stressful, demanding and not all jobs
are going to treat you well.
Take care of yourself.

31. @jesslynnrose
We get paid to write
about, talk about and
think about tech and
humans.

32. @jesslynnrose
76% of us make
£60k or over.
https://devrel.net/industry/inaugural-
developer-relations-survey

33. @jesslynnrose
Thank you. 💖