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Should You Break Up With Your Recruitment Marketing Agency?

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Recruitment Marketing agencies make great creative partners, but should they hold the keys to your technology? How to tell if your agency is a good partner or taking advantage of you.

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Should You Break Up With Your Recruitment Marketing Agency?

  1. 1. 11
  2. 2. 22 #RecruitingTech @SmashFly @MattCharney
  3. 3. © 2016 SmashFly Technologies3 3© 2017 SmashFly Technologies Executive Editor & Head of Content Recruiting Daily @MattCharney
  4. 4. © 2016 SmashFly Technologies4 4© 2017 SmashFly Technologies 4 Should You Dump Your Agency? #RecruitingTech
  5. 5. © 2016 SmashFly Technologies5 5© 2017 SmashFly Technologies 24% 32% 5.6% 48% Projected YoY increase in marketing spend, 2017 Source: Glassdoor, Constellation Employers planning to hire more recruiters in the next year. Source: SHRM, Social Media Today Projected YoY increase in total recruitment marketing spend, 2017 Employers planning increase in overall hiring in next year. #RecruitingTech
  6. 6. © 2016 SmashFly Technologies6 6© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  7. 7. © 2016 SmashFly Technologies7 7© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  8. 8. © 2016 SmashFly Technologies8 8© 2017 SmashFly Technologies Job Boards/Advertising Recruitment Agency Costs Recruiting Tools (e.g. sourcing, screening, ATS, CRM) Employee Referral Program Recruiting Events Employer Branding Other 30% 22%17% 9% 8% 8% 8% Source: Hunt Scanlon #RecruitingTech
  9. 9. © 2016 SmashFly Technologies9 9© 2017 SmashFly Technologies $11.4 billion $48 billion Source: Lambay Consulting, Bersin by Deloitte Projected 2017 Annual Recruitment Spend Projected 2017 Annual Recruitment Ad Spend #RecruitingTech
  10. 10. © 2016 SmashFly Technologies10 10© 2017 SmashFly Technologies 57% 35% 27% 27% 23% Competition for Talent Limited Budget Small Recruiting Team Workforce Planning High Turnover Employers report competitive differentiation is their biggest obstacle for acquiring top talent in 2017 Source: Gallup Annual Hiring Survey #RecruitingTech
  11. 11. © 2016 SmashFly Technologies11 11© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  12. 12. © 2016 SmashFly Technologies12 12© 2017 SmashFly Technologies© 2017 SmashFly Technologies J Walter Thompson Inside Hodes (sold) #RecruitingTech
  13. 13. © 2016 SmashFly Technologies13 13© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  14. 14. © 2016 SmashFly Technologies14 14© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  15. 15. © 2016 SmashFly Technologies15 15© 2017 SmashFly Technologies 15#RecruitingTech
  16. 16. © 2016 SmashFly Technologies16 16© 2017 SmashFly Technologies 16#RecruitingTech
  17. 17. © 2016 SmashFly Technologies17 17© 2017 SmashFly Technologies 17#RecruitingTech
  18. 18. © 2016 SmashFly Technologies18 18© 2017 SmashFly Technologies 18#RecruitingTech
  19. 19. © 2016 SmashFly Technologies19 19© 2017 SmashFly Technologies 19#RecruitingTech
  20. 20. © 2016 SmashFly Technologies20 20© 2017 SmashFly Technologies 20#RecruitingTech
  21. 21. © 2016 SmashFly Technologies21 21© 2017 SmashFly Technologies • Reporting happens in real time, not on their time • They focus on conversion, not vanity metrics • You can always access your data • They nurture and develop leads through targeting and segmenting • They test and optimize instead of trying to own and spin results #RecruitingTech
  22. 22. © 2016 SmashFly Technologies22 22© 2017 SmashFly Technologies© 2017 SmashFly Technologies #RecruitingTech
  23. 23. © 2016 SmashFly Technologies23 23© 2017 SmashFly Technologies • The product goes beyond the application and develop candidates instead of just generating leads • You have full visibility into what’s working, what’s not and what you should change • They’re true partners and push best practices instead of product • You know what you’re paying for • The product UI/UX is better than MS DOS #RecruitingTech
  24. 24. 2424#RecruitingTech
  • TamsSzke4

    Jun. 29, 2020
  • SimonMutalib

    Apr. 6, 2017
  • MicheleFleurangesPar

    Mar. 8, 2017

Recruitment Marketing agencies make great creative partners, but should they hold the keys to your technology? How to tell if your agency is a good partner or taking advantage of you.

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