In the simplest terms, career decisions ultimately boil down to: What’s in it for me? The thing is, the answer to that question is far more complex than perks and paychecks. If you look at the nuances of individual experiences, how each person learns about and interacts with your brand before and after the hire, a much bigger picture emerges. It’s not that the candidate experience is broken. More accurately, the lens through which we view the candidate experience is broken – We’re not looking at it at an inter-personal level, and the many, many micro moments that gradually build relationships between people and employers. Join Jennifer Burnett, Ph.D., Senior Principal Consultant, Thought Leadership at Cornerstone OnDemand & Shannon Seery, Recruitment Marketing Strategist, Symphony Talent, to uncover the deeper value of creating micro moments across the career journey.

1. A Career Journey:
Get the Big Picture from
Talent Experience Micro Moments
Presented by

2. Today’s Presenters:
Jennifer Burnett, Ph. D.
Senior Principal Consultant,
Thought Leadership
Shannon Seery
Recruitment Marketing Strategist
Raquel Lawrence
Manager, Marketing
2@SmashFly #CandidateExperience

3. You’ll learn how
to...
● Leverage personalization to capture
attention, engage and communicate
at the individual level
● Identify key moments of influence
through all career stages
● Examine candidate information
processing and decision-making
● Measure the effect of positive and
negative interactions on applicant
conversion and retention
3@SmashFly #CandidateExperience

4. 4
Work has changed
• Digital natives vs. digital immigrants
• Freelancers, contractors, seasonal retirees
• Realities of second, third, fourth “careers”
• Mobile
• Social
• Video
• New types of jobs created, others disappear
• Gig economy influences who does what
• Search for purpose and meaning of work
• Social responsibility of organizations matters
• Work, family, life balance takes new meaning
Who
What
Why
How
4@SmashFly #CandidateExperience

5. Individuals are on a perpetual search for
growth, meaning and opportunity
Of millennials are likely to
leave because they are
not learning enough
42
%
Employers who
consistently cannot
fill open positions
52
%
3.58
Million
Number of workers who have quit
their jobs – the most since 2001
5@SmashFly #CandidateExperience

6. People are
approaching
their careers
differently...
● Seeking opportunities, not just jobs
● Expect to have multiple careers over
their lifetime
● Willing to transition, work part-time,
take breaks
● Value money & security but define
differently
● Want to balance work with overall
well-being
6@SmashFly #CandidateExperience

7. `
Talent
Management
Talent
Experience
Company/Process
Oriented
Employee/Journey
Oriented
7@SmashFly #CandidateExperience

8. “The Employee Journey is made up of a series of micro
moments throughout their lives with employers. The
experience is how people perceive their own personal
journey.
The Talent Experience is a mindful and conscious effort to
ensure that those micro moments in that personal
employee journey are met with the greatest impact.”
Mike Bollinger, Cornerstone
8@SmashFly #CandidateExperience

9. Moments that Matter
9@SmashFly #CandidateExperience

10. Moments that matter are characterized by...
AWARENESS
ACTION
REFLECTION
CONNECTION
10@SmashFly #CandidateExperience

11. Moments that matter for
candidates
11@SmashFly #CandidateExperience

12. Paid Search
Mobile Geofence
Microsite
Talent Network
Email
Organic
Job Alert
Free Social Post
SMS
Careers Website
Content Page
Organic
Video Pre-roll
Paid Search
Talent Network
Event SMS
Retargeting
Organic Search
ACTION
REFLECTIONAWARENESS
CONNECTION
12@SmashFly #CandidateExperience

13. Influencing the candidate journey
13@SmashFly #CandidateExperience

14. ✔ LISA, 35
✔ Los Angeles, CA
✔ Married, Mother of 10- and 6-Year-Olds
✔ 15-Year Career in Supply Chain Logistics
✔ Fluent in Spanish
✔ Multiple Social Accounts
(Facebook, Instagram, SnapChat)
✔ Multiple E-Commerce Accounts
(Walmart, Target, Disney)
✔ Soccer Mom, Studying for MBA, Loves to Run Marathons
14@SmashFly #CandidateExperience

15. 15@SmashFly #CandidateExperience

16. The candidate journey has impact
beyond the recruiting process…
16@SmashFly #CandidateExperience

17. CANDIDATE EXPERIENCE EMPLOYEE EXPERIENCE
Attract Engage Screen/
Select
Develop Enable
Recruit On-board
Grow &
Develop
Branded
Experience with
Targeted Content
Efficient and
Accurate
Selection
Timely and
Informed
Decisions
Transparent,
Personalized
Process
Transition &
Adjustment
Cultural
Immersion &
Adoption
Proficiency and
Job Training
Early Career
Development
Hire Prepare Inspire
17@SmashFly #CandidateExperience

18. Key Takeaways
● Candidates (& employees) want a
personalized, continuous career
experience
● Leverage modern technology to to
create efficiencies in the recruitment
marketing and talent acquisition
process
● Realize a positive impact on applicant
conversion and retention rates
18@SmashFly #CandidateExperience

19. Questions:
Jennifer Burnett, Ph. D.
Senior Principal Consultant,
Thought Leadership
Shannon Seery
Recruitment Marketing Strategist
Raquel Lawrence
Manager, Marketing
19@SmashFly #CandidateExperience

20. 20 | © 2019 SmashFly
Technologies
Coming June 2 - 4, 2020
to Boston, MA
EARLY BIRD RATES
AVAILABLE SOON
The only recruitment marketing
conference for talent acquisition
rebels, early adopters and change
agents is back!
@AStephey85
At #TransformRM conference in
@CityOfBoston dancing, crying,
laughing, and getting inspired! Never
have I felt more emotions at a
conference! Well done @SmashFly!

22. DISCOVER THE JOURNEY
TALENT ACQUISITION WEEK
San Francisco | January 28-30
22