Content Posting Guidelines Facebook

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Hope you enjoy this deck on 'Content Posting Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Business

Content Posting
Guidelines

www.42inception.com

Tag Key Influencers in the Image

www.42inception.com

Target Posting Appropriately

www.42inception.com

Experiment with Timings

Source: http://marketingcloud.buddymedia.com/
www.42inception.com

URL Shorteners are not really good

Full Length URL

3 times high engagement rate

URL Shortener URL

Source:http://www.buddymedia.com/newsroom/
www.42inception.com

Keep it Short & Simple
Post

< 80 Chars

27% higher engagement rate

Post

> 80 Chars

Source:http://www.buddymedia.com/newsroom/
www.42inception.com

Use Facebook.com For Publishing Posts

External
Facebook Publishing
Tools

www.42inception.com

Share SWF Interactive Files

www.42inception.com

Facebook Suggests 1-2 Posts A Day

• Post get majority of its reach in < 24 hrs
• More Posts => Less Engagement => Less
Edge Rank => Less Reach

www.42inception.com

Example: Page With 7 Posts/Day

www.42inception.com

Posts Statistics Of The Same Page

www.42inception.com

Factors To Consider For The Right Frequency

• Ensure Quality for every post
• Budget Engagement time for each post
• How much is “too much” for your users
– Engagement should not drop
– Negative Feedback should not increase

www.42inception.com

Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!

www.42inception.com

www.42inception.com

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Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it! This is the original session description: Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted. Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.

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Content Posting Guidelines Facebook

1. Content Posting Guidelines www.42inception.com

2. Tag Key Influencers in the Image www.42inception.com

3. Target Posting Appropriately www.42inception.com

4. Experiment with Timings Source: http://marketingcloud.buddymedia.com/ www.42inception.com

5. URL Shorteners are not really good Full Length URL 3 times high engagement rate URL Shortener URL Source:http://www.buddymedia.com/newsroom/ www.42inception.com

6. Keep it Short & Simple Post < 80 Chars 27% higher engagement rate Post > 80 Chars Source:http://www.buddymedia.com/newsroom/ www.42inception.com

7. Use Facebook.com For Publishing Posts External Facebook Publishing Tools www.42inception.com

8. Share SWF Interactive Files www.42inception.com

9. Posting Frequency www.42inception.com

10. Facebook Suggests 1-2 Posts A Day • Post get majority of its reach in < 24 hrs • More Posts => Less Engagement => Less Edge Rank => Less Reach www.42inception.com

11. Example: Page With 7 Posts/Day www.42inception.com

12. Posts Statistics Of The Same Page www.42inception.com

13. Factors To Consider For The Right Frequency • Ensure Quality for every post • Budget Engagement time for each post • How much is “too much” for your users – Engagement should not drop – Negative Feedback should not increase www.42inception.com

14. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

Content Posting Guidelines Facebook

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