6 Easy and Effective Search Linking Strategies


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Six techniques for developing back links to a website along with some other useful tips including some free training offered by the accredited University of San Francisco. http://usanfranonline.com

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6 Easy and Effective Search Linking Strategies

  1. 1. 6 Easy and Effective Linking Strategies
  2. 2. Search Engine Optimization Stats to Think About According to Marketing Sherpa, content marketing leads to a 2000% increase and 40% increase in revenue 70% of the links search users click on are organic 70-80% of users ignore paid ads 75% of users never scroll past the first page Outbrain study shows search marketing beats social by 300% + Marketing Sherpa - http://www.marketingsherpa.com/article.php?ident=32133
  3. 3. Organic Search Clicks A study from Slingshot SEO shows the following click throughs on organic search. Slingshot Google Study Bing Comparison Position 1 18% Position 1 9.7% Position 2 10% Position 2 5.5% Position 3 7% Position 3 2.7% Google delivers 97% of all mobile searches SEOmoz - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing- clickthrough-rate
  4. 4. Targeting & Optimizing for Search EnginesGoogle User Demographics Bing User DemographicsMale 55% Male 42%Female 45% Female 58%Google Monthly Queries Bing Monthly Queries12,456,000,000 65.1% 6,017,000,000 30.5% SEOmoz http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing- clickthrough-rate
  5. 5. Deep Linking SEO Strategy #1: Inbound Links1. Goal # 1 – create 3 times more inbound links to pages other than your home page. (reduces bounce rate)  It raises the authority of the entire site  Increases sites relevancy  Increases overall site visibility
  6. 6. SEO Strategy # 2: Blog CommentsBlog Comments: use a deep link instead of the homepage linkin the comment website box
  7. 7. SEO Strategy #3 - Guest Post BiosUse deep links in your article bios.
  8. 8. Useful Link Building Queries“keyword phrase”+inurl:blog site:.edu“keyword phrase”+inurl:blog site:.gov“keyword phrase”site:.edu inurl:blog “keyword” “comment”inurl:tag / inurl:tagsinurl:blog / inurl:blogsinurl:forum / inurl:forumsinurl:add-link / inurl:submit-link…for comments or guest post opportunities
  9. 9. More Search Queries…..keyword "recommended links“keyword "recommended sites"keyword "recommended resources " keyword "favorite links“keyword "favorite sites“"list * keyword * sites" “add comment" keyword / "add * comment" "post comment"keyword / "post * comment“keyword "leave a comment" / "leave * comment”keyword "powered by wordpress“
  10. 10. SEO Strategy #4 – Social Publishing SitesWeb 2.0 Properties –use your deep link in youprofile or other link information opportunities.Web 2.0 Sites (to name a few)Wordpress.com Livejournal.com Xanga.comSquidoo.com Bravenet.com Wikispaces.comWeebly.com Blogger.com Wetpaint.com
  11. 11. SEO Strategy # 5– Social Networking Sites Use a deep link where ever you create a social media account. •Google + •Twitter •Pinterest •Etc.
  12. 12. Making the Most of Anchor Text LinksA natural anchor text profile has both the brand nameand keywords for maximum effectiveness. Rule of Thumb for a Natural ProfileUse in your mix: •60% Brand Name in the link •URL •Brand Name + Keyword •Non Targeted Anchor Texts
  13. 13. The First Anchor TextGoogle only counts 1 of 2 links if both aretargeting the same url! http://www.seomoz.org/learn-seo/anchor-text
  14. 14. SEO Strategy # 6Link Opportunities through Images
  15. 15. Image LinkingOptimize with your keyword:• Filename• Anchor Text• Description• Alt TextImage Sites (to name a few)Flickr Imageloop Zooomr Photoree PhotobucketDeviantart Picforme Photosig Smugmug ScrapblogLookbook Vnovember Ibibo Picocool PhanfarePichaus IMGFave Glogster Vi.sualize.u Photosynth sJalbum Webshots Buzznet Dropular ScrnshotsTypeish Shareapic Dumpr Dailybooth FotologBenefit from sharing images or the page the imagesits on!
  16. 16. Image SourcesPremium Image Sources Standard Image SourcesGetty Photos IstockphotoJupiter Images ShutterstockBigStockPhoto PhotospinCorbis Photo Flickr
  17. 17. Free Courses* Google Adwords Fundamentals ** Site Catalyst Training *http://www.usanfranonline.com/education-partners/
  18. 18. Search Engine Marketing Training www.usanfranonline.com
  19. 19. Internet MarketingCourses • Advanced Professional Internet Marketing Certificate • Integrated Online Strategies • Search Engine Marketing & Usability • Advanced Interactive Marketing & Measurement • Advanced Web Analytics Call855-300-1476 • Advanced Social Media • Advanced Email Marketing • Advanced Affiliate Marketing • Advanced Mobile Marketing • Advanced Search Engine Marketing www.usanfranonline.com/online-certificates/internet-marketing.aspx