Search Engine Optimization Stats to Think About According to Marketing Sherpa, content marketing leads to a 2000% increase and 40% increase in revenue 70% of the links search users click on are organic 70-80% of users ignore paid ads 75% of users never scroll past the first page Outbrain study shows search marketing beats social by 300% + Marketing Sherpa - http://www.marketingsherpa.com/article.php?ident=32133
Organic Search Clicks A study from Slingshot SEO shows the following click throughs on organic search. Slingshot Google Study Bing Comparison Position 1 18% Position 1 9.7% Position 2 10% Position 2 5.5% Position 3 7% Position 3 2.7% Google delivers 97% of all mobile searches SEOmoz - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing- clickthrough-rate
Targeting & Optimizing for Search EnginesGoogle User Demographics Bing User DemographicsMale 55% Male 42%Female 45% Female 58%Google Monthly Queries Bing Monthly Queries12,456,000,000 65.1% 6,017,000,000 30.5% SEOmoz http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing- clickthrough-rate
Deep Linking SEO Strategy #1: Inbound Links1. Goal # 1 – create 3 times more inbound links to pages other than your home page. (reduces bounce rate) It raises the authority of the entire site Increases sites relevancy Increases overall site visibility
SEO Strategy # 2: Blog CommentsBlog Comments: use a deep link instead of the homepage linkin the comment website box
SEO Strategy #3 - Guest Post BiosUse deep links in your article bios.
Useful Link Building Queries“keyword phrase”+inurl:blog site:.edu“keyword phrase”+inurl:blog site:.gov“keyword phrase”site:.edu inurl:blog “keyword” “comment”inurl:tag / inurl:tagsinurl:blog / inurl:blogsinurl:forum / inurl:forumsinurl:add-link / inurl:submit-link…for comments or guest post opportunities
SEO Strategy #4 – Social Publishing SitesWeb 2.0 Properties –use your deep link in youprofile or other link information opportunities.Web 2.0 Sites (to name a few)Wordpress.com Livejournal.com Xanga.comSquidoo.com Bravenet.com Wikispaces.comWeebly.com Blogger.com Wetpaint.com
SEO Strategy # 5– Social Networking Sites Use a deep link where ever you create a social media account. •Google + •Twitter •Pinterest •Etc.
Making the Most of Anchor Text LinksA natural anchor text profile has both the brand nameand keywords for maximum effectiveness. Rule of Thumb for a Natural ProfileUse in your mix: •60% Brand Name in the link •URL •Brand Name + Keyword •Non Targeted Anchor Texts
The First Anchor TextGoogle only counts 1 of 2 links if both aretargeting the same url! http://www.seomoz.org/learn-seo/anchor-text
SEO Strategy # 6Link Opportunities through Images
Image LinkingOptimize with your keyword:• Filename• Anchor Text• Description• Alt TextImage Sites (to name a few)Flickr Imageloop Zooomr Photoree PhotobucketDeviantart Picforme Photosig Smugmug ScrapblogLookbook Vnovember Ibibo Picocool PhanfarePichaus IMGFave Glogster Vi.sualize.u Photosynth sJalbum Webshots Buzznet Dropular ScrnshotsTypeish Shareapic Dumpr Dailybooth FotologBenefit from sharing images or the page the imagesits on!