How To Increase Traffic and $$$  On Your Joomla! Website               Bhavesh Daryani              Co-Founder of ApeFores...
1. Content MarketingIn todays world, Content is King, Googles the Queen andtheyre MADLY in love. If you try to cheat and r...
KissMetrics350,000+ Visitors/Month100,000+ Twitter FollowersBlog accounts for 82% of total trafficGenerates 70% of the lea...
How do I go about it?Build a blog (EasyBlog by Stackideas will help you)Deliver GREAT helpful content (Infographics, How-t...
What will I need to get started?Content Rules: Ann Handley and C.C Chapmanblog.hubspot.comquicksprout.comContentForest.com
2. Video MarketingYouTube is the second largest search engine in the worldAfter viewing an online ad, about 46% of viewers...
DropboxInstant CredibilityHigher Chance of ViralityIncrease in Conversions
How do I go about it?Hire a copywriter through a freelancing website likeOdesk.com and make him/her write a short <2 minut...
What will I need to get started?The Video Boss by Andy JenkinsCopywriterVideo EditorTrafficGeyser.com
3. Conversion Rate OptimizationTesting everything that goes on a webpage againstitself. Includes:TextPlacementColoursCall ...
CrazyEgg363% Increase in Conversions
How do I go about it?Hire a Copywriter and Front-End Developer to makethe Challenger pageTweak the headlines, taglines, te...
What will I need to get started?CopywriterFront-end DeveloperVisualWebsiteOptimizer.comConversion-Rate-Experts.com
4. Social Media EngagementHighest ROI compared to any other form of marketingEngaging is key, Presence is not enoughDirect...
RocketThemeIncrease in Traffic, Sales and Conversions
How do I go about it?Be active on all the relevant social media platformsout thereReply to EVERYBODY as promptly as possib...
What will I need to get started?Facebook, Twitter and other social media presenceThe Thank-You Economy by Gary Vaynerchuk
Procrastination Kills Puppies
Thank You!Twitter: @bhaveshdaryaniE-Mail: bhavesh@apeforest.com
Joomla! Day India Presentation
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Joomla! Day India Presentation

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How to Get Traffic and Sales on your Joomla Website

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Joomla! Day India Presentation

  1. 1. How To Increase Traffic and $$$ On Your Joomla! Website Bhavesh Daryani Co-Founder of ApeForest @bhaveshdaryani
  2. 2. 1. Content MarketingIn todays world, Content is King, Googles the Queen andtheyre MADLY in love. If you try to cheat and reach herheart (aka buy/trade links), she WILL exile you from herkingdom and youll starve to death.Content Marketing = Better Rankings (SEO) + IncreasesCredibility + Builds a Community + Creates Engagement +Social Sharing (Virality)
  3. 3. KissMetrics350,000+ Visitors/Month100,000+ Twitter FollowersBlog accounts for 82% of total trafficGenerates 70% of the leads ~ $$$$$$$ in additionalrevenue
  4. 4. How do I go about it?Build a blog (EasyBlog by Stackideas will help you)Deliver GREAT helpful content (Infographics, How-tosand Guides)Stick with itCatalyst:Start commenting on other relevant blogsNetwork and build partnerships with other individuals andcompanies
  5. 5. What will I need to get started?Content Rules: Ann Handley and C.C Chapmanblog.hubspot.comquicksprout.comContentForest.com
  6. 6. 2. Video MarketingYouTube is the second largest search engine in the worldAfter viewing an online ad, about 46% of viewers takeactionA video in Googles index is 53 times more likely toappear on the first page search results
  7. 7. DropboxInstant CredibilityHigher Chance of ViralityIncrease in Conversions
  8. 8. How do I go about it?Hire a copywriter through a freelancing website likeOdesk.com and make him/her write a short <2 minutelong script for your video.The normal storyline runs like:Describe the problem -> Show the current solutions ->Reveal your magical product -> Describe its Features,Advantages and Benefits -> Call to actionHave a video editor make a storyboard and the finalanimated videoDistribute it through TrafficGeyser.com and your frontpage
  9. 9. What will I need to get started?The Video Boss by Andy JenkinsCopywriterVideo EditorTrafficGeyser.com
  10. 10. 3. Conversion Rate OptimizationTesting everything that goes on a webpage againstitself. Includes:TextPlacementColoursCall to ActionAddition of Video and TestimonialsKISS (Keep it Super Simple)Run The Grandmom Test
  11. 11. CrazyEgg363% Increase in Conversions
  12. 12. How do I go about it?Hire a Copywriter and Front-End Developer to makethe Challenger pageTweak the headlines, taglines, text, colours, designs,videos, testimonials - EVERYTHINGRun an A/B Test using a tool like Visual WebsiteOptimizer
  13. 13. What will I need to get started?CopywriterFront-end DeveloperVisualWebsiteOptimizer.comConversion-Rate-Experts.com
  14. 14. 4. Social Media EngagementHighest ROI compared to any other form of marketingEngaging is key, Presence is not enoughDirect Conversation with Target AudienceHighest possibility of virality
  15. 15. RocketThemeIncrease in Traffic, Sales and Conversions
  16. 16. How do I go about it?Be active on all the relevant social media platformsout thereReply to EVERYBODY as promptly as possibleAlways have a call to actionQuality > QuantityGoal: Customer Satisfaction
  17. 17. What will I need to get started?Facebook, Twitter and other social media presenceThe Thank-You Economy by Gary Vaynerchuk
  18. 18. Procrastination Kills Puppies
  19. 19. Thank You!Twitter: @bhaveshdaryaniE-Mail: bhavesh@apeforest.com

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