Mobile Convention Brussels - Luc Van de Velde - Microsoft
1. #about
Director Developer & Platform group @ Microsoft
Winning the hearts and minds of geeks by making them
think about the next big technology swing.
Luc Van de Velde - @lucfields
2. This is what we called smartphonesTablets
&
in 2005
3. There are 7,2 Billion
people on the planet
& 6,8 Billion mobile
subscriptions.
Only 4,2 Billion use
a toothbrush
4. Everyone is connected, everywhere, all the time
150
average number of times a
person checks their phone
each day
>400 million
tweets per day about product,
services, and brands
>4.5 billion
people on social
http://articles.washingtonpost.com/2013-03-21/business/37889387_1_tweets-jack-dorsey-twitter
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a
http://www.kpcb.com/insights/2013-internet-trends
Morgan Stanley, Comscore, Facebook, Twitter, LinkedIn, Youtube, Wikipedia
6. • Watching TV
with twitter on the tablet
• Reading a book
with Wikipedia at the fingertip
• Shopping in stores
with our smartphone in hand
• Work isn’t their whole world
• They care about what friends think (not your
ad)
Gen Y
7. services
By year-end 2013, consumer cloud
services for accessing content will be
integrated into 90% of all connected
devices.
Gartner, Nov 2011
8. •
•
•
•
•
•
300 million Skype users.
50 billion minutes Skype a month.
400 million active Outlook.com accounts.
250 million users on SkyDrive.
1 billion Office docs on SkyDrive.
48 million Xbox Live members.
The proof of the pudding …
14. LOB Apps
Support Apps
Sales & Marketing Apps
HR Apps
ABC App Down
Industry &
Process
Specific
18%▲
55% ▼
Sales
Customer
Utilization
681 ↑
IT Help
Up time
Industry &
Process
Specific
Industry &
Process
Specific
$80 ↑
9%▲
App Printers working
Fault Fixes
Revenue
Wins
Scorecard Status
IT Service Status
Facilities
Printing
Human
Resources
CRM Sales
Staff
Planning
Time &
Expenses
Skills Center
Productivity
Personal Apps
18. Custom Company Hubs
•
•
•
•
Custom developed enhanced self-service portal
Host audience specific apps and information
Centrally controlled and updated
Deploy, update, and remove