The document discusses the pervasive use of mobile devices, noting that there are approximately 6.8 billion mobile phones worldwide, with Android dominating the smartphone market. It highlights trends such as the rise of tablets, the increasing integration of mobile devices in business, and the projected growth of the wearable tech market. Additionally, it forecasts a significant expansion in connected devices due to the Internet of Things, predicting 9 billion connected devices by 2018.

1. The Mobile World
....
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2. Everybody has one
World Population
7.1 billion
Mobile Phones
6.8 billion
Clean Drinking Water
6.4 billion
Source: The World Bank, 2012/2013
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Electricity
5.6 billion

3. We replace them often
USA
21.7 months
Germany
45.7 months
Japan
46.3 months
Average device replacement time - Source: Recon Analytics, 2011
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Brazil
80.8 months

4. Android dominates smartphones
Android
794 million (69%)
iOS
153 million (19%)
Windows
33 million (3%)
Worldwide Smartphone Sales 2013 - Source: Gartner, February 2014
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Blackberry
19 million (2%)

5. And now tablets
Android
141 million (62%)
iOS
74 million (33%)
Windows
11 million (5%)
Worldwide Tablet Sales 2013 - Source: Strategy Analytics, January 2014
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Blackberry
1 million (0.2%)

6. Going mobile means going smart
Feature Phones
5.3 billion
Smartphones
1.5 billion
Landlines
1.2 billion
Source: International Telecommunication Union, February 2013
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Tablets
0.4 billion

7. As smartphones take over
Smartphones
968 million
Feature Phones
839 million
Tablets
217 million
Annual sales 2013 - Sources: Gartner, February 2014 : IDC, January 2014
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Landlines
No growth

8. Tablet adoption is rising
Tablets
Notebooks
Desktops
285 million
192 million
98 million
Forecast shipments for 2014 - Source: Canalys, November 2013
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9. Staying connected with smartphones
Talk
15 minutes
per day
Text
12 minutes per day
Social Network
10 minutes per day
Internet
9 minutes per day
Source: Experian Marketing Services, May 2013
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Email
6 minutes per day

10. Business usage is growing
In 2012 an estimated 821 million mobile devices will be
purchased by business. This will grow to 1.4 billion by 2016.
Source: Gartner, November 2012
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11. Mobile matters to business
76% of businesses say mobile devices increased employee
responsiveness and decision-making speed.
Source: Cisco Systems, 2012
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12. BYOD is happening
92% of US employees used their personal device for work
purposes in 2013. 62% do so on a daily basis.
Source: CISCO BYOD Insights 2013
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13. Mobile to dominate IT agendas
Mobile AD projects targeting smartphones and tablets will
outnumber native PC projects by a ratio of 4:1 by 2015.
Source: Gartner Predicts, 2012
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14. Mobile first
By 2017, 90% of enterprise applications will be both desktop
and mobile, up from 20% in 2013.
Source: Gartner Predicts, 2012
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15. Selected applications
The majority of workers use smartphones to view documents, spreadsheets, or
presentations. Tablet users are more likely to edit content.
Source: Cisco Systems, 2012
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16. Mobile first for mail
In the US 65% of email gets opened first on mobile devices.
Source: Movable Ink, 2013
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17. Native v Browser v Hybrid
By 2016 more than 50% of mobile applications deployed will
be hybrid.
Source: Gartner, 2013
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18. It doesn’t stop there…
The market for wearable devices is predicted to grow from
$1.4 billion in 2013 to $19 billion in 2018.
Source: Juniper Research, December 2013
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19. Wearables drive mobile development
Wearable devices will account for 50% of total application
interactions by 2017.
Source: Gartner, 2013
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20. Internet of things
The internet of things will push the number of connected
devices from 1.9 billion today to 9 billion by 2018.
Source: BI Intelligence, February 2014
Images sourced via shutterstock
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