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The Mobile World
....

learn. do. dream.

www.redpilldevelopment.com
Everybody has one

World Population
7.1 billion

Mobile Phones
6.8 billion

Clean Drinking Water
6.4 billion

Source: The World Bank, 2012/2013

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www.redpilldevelopment.com

Electricity
5.6 billion
We replace them often

USA

21.7 months

Germany
45.7 months

Japan
46.3 months

Average device replacement time - Source: Recon Analytics, 2011

learn. do. dream.

www.redpilldevelopment.com

Brazil
80.8 months
Android dominates smartphones

Android

794 million (69%)

iOS
153 million (19%)

Windows
33 million (3%)

Worldwide Smartphone Sales 2013 - Source: Gartner, February 2014

learn. do. dream.

www.redpilldevelopment.com

Blackberry
19 million (2%)
And now tablets

Android

141 million (62%)

iOS
74 million (33%)

Windows
11 million (5%)

Worldwide Tablet Sales 2013 - Source: Strategy Analytics, January 2014

learn. do. dream.

www.redpilldevelopment.com

Blackberry
1 million (0.2%)
Going mobile means going smart

Feature Phones

5.3 billion

Smartphones
1.5 billion

Landlines
1.2 billion

Source: International Telecommunication Union, February 2013

learn. do. dream.

www.redpilldevelopment.com

Tablets
0.4 billion
As smartphones take over

Smartphones
968 million

Feature Phones

839 million

Tablets
217 million

Annual sales 2013 - Sources: Gartner, February 2014 : IDC, January 2014

learn. do. dream.

www.redpilldevelopment.com

Landlines
No growth
Tablet adoption is rising

Tablets

Notebooks

Desktops

285 million

192 million

98 million

Forecast shipments for 2014 - Source: Canalys, November 2013

learn. do. dream.

www.redpilldevelopment.com
Staying connected with smartphones

Talk

15 minutes

per day

Text
12 minutes per day

Social Network
10 minutes per day

Internet
9 minutes per day

Source: Experian Marketing Services, May 2013

learn. do. dream.

www.redpilldevelopment.com

Email
6 minutes per day
Business usage is growing

In 2012 an estimated 821 million mobile devices will be
purchased by business. This will grow to 1.4 billion by 2016.
Source: Gartner, November 2012

learn. do. dream.

www.redpilldevelopment.com
Mobile matters to business

76% of businesses say mobile devices increased employee
responsiveness and decision-making speed.
Source: Cisco Systems, 2012

learn. do. dream.

www.redpilldevelopment.com
BYOD is happening

92% of US employees used their personal device for work
purposes in 2013. 62% do so on a daily basis.
Source: CISCO BYOD Insights 2013

learn. do. dream.

www.redpilldevelopment.com
Mobile to dominate IT agendas

Mobile AD projects targeting smartphones and tablets will
outnumber native PC projects by a ratio of 4:1 by 2015.
Source: Gartner Predicts, 2012

learn. do. dream.

www.redpilldevelopment.com
Mobile first

By 2017, 90% of enterprise applications will be both desktop
and mobile, up from 20% in 2013.
Source: Gartner Predicts, 2012

learn. do. dream.

www.redpilldevelopment.com
Selected applications

The majority of workers use smartphones to view documents, spreadsheets, or
presentations. Tablet users are more likely to edit content.
Source: Cisco Systems, 2012

learn. do. dream.

www.redpilldevelopment.com
Mobile first for mail

In the US 65% of email gets opened first on mobile devices.
Source: Movable Ink, 2013

learn. do. dream.

www.redpilldevelopment.com
Native v Browser v Hybrid

By 2016 more than 50% of mobile applications deployed will
be hybrid.
Source: Gartner, 2013

learn. do. dream.

www.redpilldevelopment.com
It doesn’t stop there…

The market for wearable devices is predicted to grow from
$1.4 billion in 2013 to $19 billion in 2018.
Source: Juniper Research, December 2013

learn. do. dream.

www.redpilldevelopment.com
Wearables drive mobile development

Wearable devices will account for 50% of total application
interactions by 2017.
Source: Gartner, 2013

learn. do. dream.

www.redpilldevelopment.com
Internet of things

The internet of things will push the number of connected
devices from 1.9 billion today to 9 billion by 2018.
Source: BI Intelligence, February 2014
Images sourced via shutterstock

learn. do. dream.

www.redpilldevelopment.com

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The Mobile World

  • 1. The Mobile World .... learn. do. dream. www.redpilldevelopment.com
  • 2. Everybody has one World Population 7.1 billion Mobile Phones 6.8 billion Clean Drinking Water 6.4 billion Source: The World Bank, 2012/2013 learn. do. dream. www.redpilldevelopment.com Electricity 5.6 billion
  • 3. We replace them often USA 21.7 months Germany 45.7 months Japan 46.3 months Average device replacement time - Source: Recon Analytics, 2011 learn. do. dream. www.redpilldevelopment.com Brazil 80.8 months
  • 4. Android dominates smartphones Android 794 million (69%) iOS 153 million (19%) Windows 33 million (3%) Worldwide Smartphone Sales 2013 - Source: Gartner, February 2014 learn. do. dream. www.redpilldevelopment.com Blackberry 19 million (2%)
  • 5. And now tablets Android 141 million (62%) iOS 74 million (33%) Windows 11 million (5%) Worldwide Tablet Sales 2013 - Source: Strategy Analytics, January 2014 learn. do. dream. www.redpilldevelopment.com Blackberry 1 million (0.2%)
  • 6. Going mobile means going smart Feature Phones 5.3 billion Smartphones 1.5 billion Landlines 1.2 billion Source: International Telecommunication Union, February 2013 learn. do. dream. www.redpilldevelopment.com Tablets 0.4 billion
  • 7. As smartphones take over Smartphones 968 million Feature Phones 839 million Tablets 217 million Annual sales 2013 - Sources: Gartner, February 2014 : IDC, January 2014 learn. do. dream. www.redpilldevelopment.com Landlines No growth
  • 8. Tablet adoption is rising Tablets Notebooks Desktops 285 million 192 million 98 million Forecast shipments for 2014 - Source: Canalys, November 2013 learn. do. dream. www.redpilldevelopment.com
  • 9. Staying connected with smartphones Talk 15 minutes per day Text 12 minutes per day Social Network 10 minutes per day Internet 9 minutes per day Source: Experian Marketing Services, May 2013 learn. do. dream. www.redpilldevelopment.com Email 6 minutes per day
  • 10. Business usage is growing In 2012 an estimated 821 million mobile devices will be purchased by business. This will grow to 1.4 billion by 2016. Source: Gartner, November 2012 learn. do. dream. www.redpilldevelopment.com
  • 11. Mobile matters to business 76% of businesses say mobile devices increased employee responsiveness and decision-making speed. Source: Cisco Systems, 2012 learn. do. dream. www.redpilldevelopment.com
  • 12. BYOD is happening 92% of US employees used their personal device for work purposes in 2013. 62% do so on a daily basis. Source: CISCO BYOD Insights 2013 learn. do. dream. www.redpilldevelopment.com
  • 13. Mobile to dominate IT agendas Mobile AD projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4:1 by 2015. Source: Gartner Predicts, 2012 learn. do. dream. www.redpilldevelopment.com
  • 14. Mobile first By 2017, 90% of enterprise applications will be both desktop and mobile, up from 20% in 2013. Source: Gartner Predicts, 2012 learn. do. dream. www.redpilldevelopment.com
  • 15. Selected applications The majority of workers use smartphones to view documents, spreadsheets, or presentations. Tablet users are more likely to edit content. Source: Cisco Systems, 2012 learn. do. dream. www.redpilldevelopment.com
  • 16. Mobile first for mail In the US 65% of email gets opened first on mobile devices. Source: Movable Ink, 2013 learn. do. dream. www.redpilldevelopment.com
  • 17. Native v Browser v Hybrid By 2016 more than 50% of mobile applications deployed will be hybrid. Source: Gartner, 2013 learn. do. dream. www.redpilldevelopment.com
  • 18. It doesn’t stop there… The market for wearable devices is predicted to grow from $1.4 billion in 2013 to $19 billion in 2018. Source: Juniper Research, December 2013 learn. do. dream. www.redpilldevelopment.com
  • 19. Wearables drive mobile development Wearable devices will account for 50% of total application interactions by 2017. Source: Gartner, 2013 learn. do. dream. www.redpilldevelopment.com
  • 20. Internet of things The internet of things will push the number of connected devices from 1.9 billion today to 9 billion by 2018. Source: BI Intelligence, February 2014 Images sourced via shutterstock learn. do. dream. www.redpilldevelopment.com