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63rd WORLD NEWSPAPER CONGRESS
   Session: Repositioning
   Title: Finding a Sustainable Future
   Speaker: Ken Doctor



  Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM




                                         Vienna, Reed Messe Wien
  www.wan-ifra.org/kiev2012
Re-positioning
    Finding a Sustainable Future

                              Ken Doctor
WAN-IFRA VIENNA      New Industry Analyst & Author,
  Oct. 13, 2011              Newsonomics
The First
   Tablet
...In the Beginning




           Copyright, Content Bridges/Newsonomics, 2011
Rupert’s
   Tablet
News Corp’s Holy
     Grail?



         Copyright, Content Bridges/Newsonomics, 2011
Biblical
Success

    Copyright, Content Bridges/Newsonomics, 2011
Today

Big Questions About the Future
       of Our Business


        Copyright, Content Bridges/Newsonomics, 2011
#1
    Is Print in
Permanent Decline?


    Copyright, Content Bridges/Newsonomics, 2011
Worldwide Newspaper Revenues



 $134B           (2005)
        Copyright, Content Bridges/Newsonomics, 2011
Worldwide Newspaper
     Revenues



   $93B
     (est. 2011)
   Copyright, Content Bridges/Newsonomics, 2011
20 Quarters
No U.S. Daily Ad
    Growth

   Copyright, Content Bridges/Newsonomics, 2011
                         9
#2
How Well Prepared
 Are We for the
 Digital Future?

   Copyright, Content Bridges/Newsonomics, 2011
14.6%
Average Annual Digital Growth
   Between 2010 and 2013




     Copyright, Content Bridges/Newsonomics, 2011
                           11
#2
  Digital Ad Spending
Surpasses Newspapers, in
     Pursuit of TV


     Copyright, Content Bridges/Newsonomics, 2011
                           12
63%
Google/Yahoo/Microsoft/
AOL/Facebook Take of
  Digital Advertising
    Copyright, Content Bridges/Newsonomics, 2011
The Road
to Digital:
 A Tenth of
  the Way
   There
      Copyright, Content Bridges/Newsonomics, 2011
#3
 Are All-Access
Digital Circulation
Models Becoming
    Standard?
    Copyright, Content Bridges/Newsonomics, 2011
125 U.S. Titles
with Paywalls
    Lee*McClatchy*Morris*
  MediaGeneral*MediaNews*
  Tribune*Scripps*Gatehouse,
        Belo*Gannett
      Copyright, Content Bridges/Newsonomics, 2011
Europe
  Telegraph (UK)*Axel
  Springer(Germany+)
*Sanoma (Finland) Piano
Media (Slovakia) ePresse
        (France)
     Copyright, Content Bridges/Newsonomics, 2011
#4
  Will the Tablet
Replace Print News
     Reading?

    Copyright, Content Bridges/Newsonomics, 2011
The Tablet as Game Changer



 First Digital
 Replacement
   Medium
    Copyright, Content Bridges/Newsonomics, 2011
The Tablet as Game Changer


        100M
       by 2013

    Copyright, Content Bridges/Newsonomics, 2011
By the Numbers
   About 12 percent of the U.S.
Internet population owns or uses
    a tablet, with that number
expected to increase to 23 percent
          by early 2012.


      Copyright, Content Bridges/Newsonomics, 2011
                            21
The $75 Tablet
   Copyright, Content Bridges/Newsonomics, 2011
If You Read...
   Copyright, Content Bridges/Newsonomics, 2011
Is the Tablet the
     Missing Link?
   Print Readers & Digital Readers
Print Advertisers & Digital Advertisers
          Copyright, Content Bridges/Newsonomics, 2011
#5
Are Newspapers Still
     Essential?


     Copyright, Content Bridges/Newsonomics, 2011
69%
 Americans Who Say They
  Wouldn’t Miss A Daily
Newspaper if Theirs Closed

      Copyright, Content Bridges/Newsonomics, 2011
TheNewspaper That
 Took on Hackgate
  Could Close in
      5 Years


    Copyright, Content Bridges/Newsonomics, 2011
#6
Have Newspapers
 Gotten Lost in
   “Media”?

   Copyright, Content Bridges/Newsonomics, 2011
Mark
Zuckerberg:
 Life is All
Upside for
 Facebook

       Copyright, Content Bridges/Newsonomics, 2011
Media Anywhere
 Multiplies Potential
     Audience




    Copyright, Content Bridges/Newsonomics, 2011
Google
 Apple
Facebook
Amazon
Copyright, Content Bridges/Newsonomics, 2011
New WSJ Live
   Copyright, Content Bridges/Newsonomics, 2011

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World Newspaper Congress 11: Session Repositioning, Ken Doctor

  • 1. 63rd WORLD NEWSPAPER CONGRESS Session: Repositioning Title: Finding a Sustainable Future Speaker: Ken Doctor Mark your calendar 64th WORLD NEWSPAPER CONGRESS 19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  • 2. Re-positioning Finding a Sustainable Future Ken Doctor WAN-IFRA VIENNA New Industry Analyst & Author, Oct. 13, 2011 Newsonomics
  • 3. The First Tablet ...In the Beginning Copyright, Content Bridges/Newsonomics, 2011
  • 4. Rupert’s Tablet News Corp’s Holy Grail? Copyright, Content Bridges/Newsonomics, 2011
  • 5. Biblical Success Copyright, Content Bridges/Newsonomics, 2011
  • 6. Today Big Questions About the Future of Our Business Copyright, Content Bridges/Newsonomics, 2011
  • 7. #1 Is Print in Permanent Decline? Copyright, Content Bridges/Newsonomics, 2011
  • 8. Worldwide Newspaper Revenues $134B (2005) Copyright, Content Bridges/Newsonomics, 2011
  • 9. Worldwide Newspaper Revenues $93B (est. 2011) Copyright, Content Bridges/Newsonomics, 2011
  • 10. 20 Quarters No U.S. Daily Ad Growth Copyright, Content Bridges/Newsonomics, 2011 9
  • 11. #2 How Well Prepared Are We for the Digital Future? Copyright, Content Bridges/Newsonomics, 2011
  • 12. 14.6% Average Annual Digital Growth Between 2010 and 2013 Copyright, Content Bridges/Newsonomics, 2011 11
  • 13. #2 Digital Ad Spending Surpasses Newspapers, in Pursuit of TV Copyright, Content Bridges/Newsonomics, 2011 12
  • 14. 63% Google/Yahoo/Microsoft/ AOL/Facebook Take of Digital Advertising Copyright, Content Bridges/Newsonomics, 2011
  • 15. The Road to Digital: A Tenth of the Way There Copyright, Content Bridges/Newsonomics, 2011
  • 16. #3 Are All-Access Digital Circulation Models Becoming Standard? Copyright, Content Bridges/Newsonomics, 2011
  • 17. 125 U.S. Titles with Paywalls Lee*McClatchy*Morris* MediaGeneral*MediaNews* Tribune*Scripps*Gatehouse, Belo*Gannett Copyright, Content Bridges/Newsonomics, 2011
  • 18. Europe Telegraph (UK)*Axel Springer(Germany+) *Sanoma (Finland) Piano Media (Slovakia) ePresse (France) Copyright, Content Bridges/Newsonomics, 2011
  • 19. #4 Will the Tablet Replace Print News Reading? Copyright, Content Bridges/Newsonomics, 2011
  • 20. The Tablet as Game Changer First Digital Replacement Medium Copyright, Content Bridges/Newsonomics, 2011
  • 21. The Tablet as Game Changer 100M by 2013 Copyright, Content Bridges/Newsonomics, 2011
  • 22. By the Numbers About 12 percent of the U.S. Internet population owns or uses a tablet, with that number expected to increase to 23 percent by early 2012. Copyright, Content Bridges/Newsonomics, 2011 21
  • 23. The $75 Tablet Copyright, Content Bridges/Newsonomics, 2011
  • 24. If You Read... Copyright, Content Bridges/Newsonomics, 2011
  • 25. Is the Tablet the Missing Link? Print Readers & Digital Readers Print Advertisers & Digital Advertisers Copyright, Content Bridges/Newsonomics, 2011
  • 26. #5 Are Newspapers Still Essential? Copyright, Content Bridges/Newsonomics, 2011
  • 27. 69% Americans Who Say They Wouldn’t Miss A Daily Newspaper if Theirs Closed Copyright, Content Bridges/Newsonomics, 2011
  • 28. TheNewspaper That Took on Hackgate Could Close in 5 Years Copyright, Content Bridges/Newsonomics, 2011
  • 29. #6 Have Newspapers Gotten Lost in “Media”? Copyright, Content Bridges/Newsonomics, 2011
  • 30. Mark Zuckerberg: Life is All Upside for Facebook Copyright, Content Bridges/Newsonomics, 2011
  • 31. Media Anywhere Multiplies Potential Audience Copyright, Content Bridges/Newsonomics, 2011
  • 33. New WSJ Live Copyright, Content Bridges/Newsonomics, 2011